Austin, TX December 7, 2010
FramesDirect.com, the leader in online eyewear sales, is pleased to announce that it is officially the exclusive U.S. retailer for Benetton eyewear. Benetton is an Italian apparel and accessories company that specializes in free-spirited style and multicultural fashion. On December 7, 2010, the Benetton eyewear collection will be available to U.S. consumers only through http://www.FramesDirect.com.
“We are honored to add Benetton eyewear to our vast collection of sunglasses and eyeglasses,” said Dr. Dhavid Cooper, FramesDirect.com CEO. “The Benetton Group carries a prestigious brand and history with it, and we are very excited to introduce their line of European fashion to our American customers. We are also honored that Benetton has chosen FramesDirect.com to be the exclusive U.S.A. online retailer for Benetton eyewear.”
FramesDirect.com has Benetton eyewear affordably priced at $89 to $109 for eyeglasses and $59 to $79 for the line of Benetton sunglasses. The Benetton eyeglasses bundle includes frames and single vision lenses. FD will have 20 styles of eyeglass frames and 12 styles of sunglasses.
Benetton eyewear has metal, plastic, and combination frames in a variety of colors including bright reds, deep blues and opaque yellows. The frame shapes include everything from thin-rimmed wayfarer styles to bold cat eye frames. Benetton’s approach to eyewear design is creative high fashion that is stylishly refined. Frames genders include men, women, and unisex.
About Benetton: Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, the leisurewear brand Playlife.
The Group produces over 150 million garments every year. Its network of around 6,000 contemporary stores around the world, offers high quality customer services and generates a total turnover of over 2 billion euro.
Established in 1965, Benetton is now controlled by Edizione Srl (a holding company wholly owned by the Benetton Family) with a 67% stake. It listed on the stock exchange in Milan in 1986.
About FramesDirect.com: Founded in 1996, FramesDirect.com is an Austin, Texas-based eyewear company that currently features over 100,000 products, including designer frames, eyeglasses, sunglasses, prescription lenses and contact lenses. FramesDirect.com's patented online eyewear technology and excellent customer service has made FD one of the most successful online eyewear companies in the world. The family of optical websites includes FramesDirect.com ( http://www.framesdirect.com/), FramesDirect.co.uk (http://www.framesdirect.co.uk/ ), Armed Forces Eyewear (http://www.afeyewear.com/) and The Eye Zone (http://www.framesdirectblog.com/), the official blog of FramesDirect.com..
Contact:
Richard V. Burckhardt
512-402-8557 ext. 250
press@framesdirect.com
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