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Austin,
TX August 17, 2006 – The owners of Frames Direct, the online
leader in eyeglasses, sunglasses, contact lenses and fashion
eyewear sales, are pleased to announce that online marketing
expert Richard V. Burckhardt has relocated from California to join
their new Austin area office team.
Burckhardt,
who spent five years as Senior Web Designer and Webmaster for Desert
Publications, Inc. (Palm Springs Life Magazine) and more recently as
the Web Marketing Manager for the Palm Springs Desert Resorts
Convention and Visitors Authority, will work with the Frames Direct web
development team to ensure that the online content is not only customer
friendly, but search engine friendly. Burckhardt has worked for Frames
Direct remotely as a contract consultant for the past year.
“Search
engine optimization is my specialty and I look forward to working with
the Frames Direct team as a full time member,” said Burckhardt.
“They've got a dynamic, growing site with terrific content and a
huge selection of eyewear
products to work with.”
“I'm
also thrilled to be back in Texas, especially Austin,” said
Burckhardt, who grew up in Houston and graduated from the University of
Houston with a degree in Journalism.
Burckhardt
will also take over press relations and pay per click marketing
efforts.
FramesDirect.com
is a Houston-based 24-hour/7-day-a-week eyewear store that went online
in 1996 and currently features over 110,000 products, including designer
frames , eyeglasses ,
sunglasses , prescription
lenses and contact lenses
as well as a patented online technology for finding eyeglasses,
sunglasses and frames, the FrameFinder Virtual
Try-On System , which allows users to “try on” frames
from any personal computer by simply uploading a photo of themselves.
The
new Austin office, located off of F.M. 1826 near Driftwood, serves as
the base for a growing local operation for Frames Direct. Customer
service and marketing services are among the first occupy the facility.
About FramesDirect.com
Dr.
Dhavid Cooper and Dr. Guy Hodgson have been in practice in the Houston
area for over 20 years and founded FramesDirect.com in 1996. The family
of optical websites includes http://www.framesdirect.com
, http://www.binocularsdirect.com
and http://www.gogglesdirect.com
. The office can be reached at 1-800-248-9427.
Contact:
Richard V. Burckhardt
512-782-9612
press@framesdirect.com
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