The owners of FramesDirect.com are pleased to announce the expansion of operations into the Austin area. The new offices, located in south Austin near Driftwood, will start out as an expanded call center with more services coming in the future.

For complete details, see the press release or listen to our podcast.

Myths and misconceptions about contact lenses abound, so here, to answer most of them, we present our FAQ that we hope will answer your questions about contacts and whether they are right for you. Here's a sampling:

Who can wear contact lenses?
Contacts can be worn by just about everybody to correct just about any eye condition. They can correct both near-sightedness and far-sightedness, as well as astigmatism and presbyopia. contact lenses can even be worn by people who don't need vision correction, but who simply want to change their eye color.

At what age can you start wearing contact lenses?
That largely depends on how responsible you are. Contacts have frequently been used with premature infants, who sometimes have vision problems. With proper care and maintenance, people of all ages can wear contacts safely and effectively.

How much is this going to cost me?
The price of contact lenses can vary greatly. If you have a difficult prescription or need correction for problems like astigmatism, contact lenses can be fairly expensive. However, if you have no special requirements, the cost will be significantly cheaper. It really depends on the type of contacts you buy. Daily disposables can be quite pricey; oxygen permeables provide a better value. While initially more expensive, oxygen permeables can last for years and are inexpensive to care for. They can also accommodate any prescription, no matter how difficult, because they are custom-made for each individual wearer.

Read the rest of the Contacts FAQ in our Press & Articles section.

So, you've decided to take the plunge and try contact lenses, but how do you decide which is right for you? With so many out there for astigmatism, presbyopia, dry eyes and the like, it's a tough decision. Then should you get soft, daily or weekly disposable contacts or what?

First, of course, you should discuss this with your eye doctor, but to help you with your decision, we're pleased to provide our article on contact lens options in our Press & Articles section.

Hope this helps!

FramesDirect.com, the online eyewear superstore, is seeking an Operator with optical experience for our new south Austin office located off of 1826 near Driftwood. Must be someone who is accurate, enjoys detail, can work alone and get the job done. Optometry office experience is required. E-mail Jennifer at jennifer@framesdirect.com .

Check this page for updates on celebrity sunglasses and eyewear sightings - who is wearing what, where and when!

Marc Jacobs MJ098S sunglasses as worn by Hillary Duff

People magazine posted some photos of Hillary Duff wearing Marc Jacobs MJ098S sunglasses and listed FramesDirect.com as the online place to purchase them.

Posted 10/5/2007


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Gisele wearing Vogue 3574S sunglasses

Supermodel Gisele sporting Vogue 3574S sunglasses color 765/8G in a recent ad out of Australia.

Posted 9/13/2007

Reprinted Courtesy 20/20 magazine















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Patrick Dempsey in Serengeti Sangro sunglasses

If you hadn't noticed in our post Spotlight on Serengeti Sunglasses, actor Patrick Dempsey, looking dreamy above in Serengeti Sangro sunglasses, is the spokesperson for Serengeti eyewear.

Dempsey plays the role of Derrick "Dr. McDreamy" on the hit tv series, Grey's Anatomy.

Posted 9/13/2007

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Oprah Wnifrey and Marchon sunglasses.

Oprah Winfrey invited Marchon to be the exclusive eyewear for Oprah's Sunglass Boutique during a recent show. Some 350 audience members received eyewear makeovers from Marchon reps (bottom photo).

Posted 8/20/2007

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Giorgio Armana 452/s sunglasses similar to what Nikki Blonsky wore.

Nikki Blonsky, from new the movie Hairspray (role Tracy Turnblad) was spotted at Movieline's Hollywood Life 9th Annual Young Hollywood Awards wearing Giorgio Armani 452/S sunglasses along with Amanda Bynes, also from Hairspray (role Penny Pingleton) wearing Gucci GG 2948/s sunglasses.

The event took place at Music Box at The Henry Fonda Theater in Hollywood, California on April 22, 2007.

Posted 8/03/2007

Gucci 2948/s sunglasses similar to what Amanda Bynes wore.

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The Calvin Klein 826s sunglasses were among those tried by Oprah on a recent show.

In a recent Oprah Winfrey show, Oprah tried on several pairs of sunglasses that she recommended for the summer including the Calvin Klein 826s (pictured), Coach Charlee S342 and Sean John 510s

Posted 7/18/2007

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John Travolta wore Smith Super Method sunglasses in the movie Wild Hogs

In the movie Wild Hogs, John Travolta wore Smith "Super Method" sunglasses.

Posted 7/17/2007

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Brad & Angelina were pictured wearing Ray Ban RB 3025 aviator sunglasses like these in People Magazine

In a recent issue of People Magazine, Brad Pitt and Angelina Jolie were pictured sporting Ray Ban RB 2035 aviator sunglasses similar to these in the Style Watch section.

Posted 7/13/2007

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Sienna Miller in Ray Ban 2140 sunglasses

Actress Sienna Miller was recently pictured in Page Six wearing Ray Ban 2140 sunglasses.

Photo courtesy of splashnews.com.

Posted 6/3/2007

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Prada Sport PS10GS sunglassesHayden Panettiere of Heroes was wearing Prada Sport PS10GS sunglasses in OK! Magazine.

Posted 6/1/2007

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Dolce Gabbana DG2024 sunglassesActress Debra Messing of TV's Will and Grace was pictured in OK! Magazine wearing Dolce Gabbana DG2024 sunglasses.

Posted 6/1/2007

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Ray Ban 2140 SunglassesNicole Richie was spotted wearing Ray Ban RB2140 sunglasses in a photo taken with boyfriend Joel Madden.

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Ray Ban 3291 SunglassesBrad Pitt was pictured in an Ocean's 13 promotional in a pair of Ray Ban 3291 sunglasses.

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Marchon released their list of Academy Award 2007 stars spotted wearing their lines of eyewear today. Here are some notables:

Nautica Marksman sunglassesWill Smith in Nautica Marksmen, Nominated BEST PERFORMANCE BY AN ACTOR in a Leading Role for Pursuit of Happiness

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Flexon 636 eyeglasses framesChandra Wilson in Flexon 636. Golden Globe Winner BEST TELEVISION SERIES â?? Drama for Grey's Anatomy

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NeoStyle College 338 eyeglassesReese Witherspoon is wearing NeoStyle College 338 eyeglasses, Color 863 in the movie Legally Blond.

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Spyder 4 Cobalt Blue eyeglassesAnd, for those following Merv Griffin's horse, Cobalt Blue, in the Kentucky Derby, take a look at Spyder 4 Cobalt Blue eyeglasses, one of our new frames.

Tommy Bahama TB8 eyeglassesYour Contact lens and eyeglasses exams are getting easier and easier. New advances in eye examination procedures provide the doctor with a starting point on the eyeglass prescription and a detailed analysis on the shape of the front of the eye. One such instrument is the autorefractor, a computer that estimates the prescription of the eye within a few seconds.The glaucoma test is often done using an instrument that blows a puff of air in your eye to determine your eye's internal pressure. The test is helpful in detecting glaucoma but is not conclusive in ruling it out. Eye pressures can fluctuate during the course of a day and ideally pressures should be measured in the morning and again in the afternoon when there is concern about high pressure.

Dilation of the eye is a procedure that allows the doctor to temporarily open the pupil in order to view the back of the eye. This procedure is helpful in evaluating for glaucoma, macular degeneration, diabetes, retinal detachment and many other diseases.

Read the entire Contact Lens & Eyeglasses Exams article in our Press & Articles section.