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And the news just keeps on rolling in!

FramesDirect.com and our CEO, Dr. Dhavid Cooper, were mentioned in The Financial Express, an English-language print and online news publication based in India. In an article titled Through the Looking Glass, current trends in styles for eyeglasses, sunglasses and lenses were explored.

Dr. Cooper discussed the hi-index lens as the latest technology in lens material globally. This type of lens allows the edges to be much thinner for higher prescriptions.

See more news coverage and articles on the FramesDirect.com press page.

Before you know it, college students will be heading back to class and hitting the books once again. As the online leader in eyeglasses and sunglasses, FramesDirect.com is happy to announce a special incentive for college students who are in the market for a new pair of prescription glasses or just want some new designer sunglasses.

In addition to offering low prices on eyewear online, we're offering college students who have personal web sites hosted on their school servers an opportunity to get an extra 5% off of their next purchase at FramesDirect.com when they join our affiliate program and link back to us from their site.

Read more

Young wizards. Philosophers. Artists, actors, writers, musicians, inventors - the likes of Benjamin Franklin, Dominic Dunne, Ghandi, Ozzy Osbourne, Philip Johnson and John Lennon have all been drawn to a signature eyewear look - Round glasses. And although it might be the last time around for Harry Potter (we will believe that when we read it), who first entered the scene with his round frame in 1997 one thing is certain: This is just another round for an eyeglass design that's a perennial favorite with wearers of all ages.

Gold and silver have always been a popular choice for rounds along with the traditional tortoise.

Crystal and black are other favorite hues and newer rounds are sporting a palette of contemporary colors ranging from red and green to navy blue and burgundy.

Premium materials such as horn and titanium bring a high-tech look to a classic design.

Cable temples and saddle bridges add vintage appeal.

And watch for those rounds that aren't perfectly round but a touch off center.

Reprinted Courtesy 20/20 magazine

More news exposure. FramesDirect.com was mentioned by the Akron, Ohio Akron Beacon Journal in an article titled "Eyeglasses can be found on Web for reduced cost."

The article specifically points out the ability to try on frames online, which might be a new concept to online eyewear shoppers, but software like our own FrameFinder Virtual Try-On System makes the process simple, easy and fun.

The article suggests looking at various frames offline, "write down the make and serial number and look for bargains online" at sites like FramesDirect.com.

FramesDirect.com, the online leader in eyewear, is expanding in Austin and needs a full-time .NET Developer for the new office off of 1826 near Driftwood.

Requirements: Expert â?? must have 2-3 years experience, SQL 2005, understand XML and Object Oriented Programming.

Submit resume to Dr. Dhavid Cooper.

Persol - Style and elegance dedicated to women
Surpassing oneself, renewing oneself, creating a collection capable of being a must without limits, see here the characteristics of the Persol sunglasses collection, where the unmistakable Persol class becomes fashion, with the great attention for the woman protagonist in the shapes and the styling.

Models, rich in fascination, capable of exalting the elegance and the femininity of every woman, proposed in classic shades like black, tortoise and gray, matched with shaded or covering lenses in the tones of gray, brown, dark green and blue, and embellished with fashion elements.
Read more

As seen in In Style Magazine: Jessica Biel and Ashlee Simpson were pictured wearing Marc Jacobs MJ016 sunglasses, while Mena Suvari was sporting Marc Jacobs MJ017 sunglasses

Follow our growing list of Celebrity Eyeglasses and Sunglasses Sightings.

FramesDirect.com, the online leader in eyeglasses, sunglasses and contact lens sales, seeks a Photoshop pro with a sense of high-end fashion and style for web imaging. Must have several years proven experience. Contract or possible full-time. Submit resume and portfolio to Dr. Dhavid Cooper.

Soccer superstar David Beckham has arrived in the United States to take his $250 million place with the Los Angeles Galaxy, bringing Beckham-mania everywhere he goes.

It's too early to tell if he'll have enough impact on Major League Soccer to turn the sport into one of this country's favorites, but one thing is for sure, he's a fashion icon as well as sports hero. He's among the best know celebrities of any kind - sports or otherwise - in the country with his name and/or face showing up on everything from fragrance to T-shirts and more recently, Police sunglasses.

In a recent issue of People Magazine, Brad Pitt and Angelina Jolie were pictured sporting Ray Ban RB 3025 aviator sunglasses in the Style Watch section.

Talk about keeping things all in the family!

You might want to see related posts in Celebrity Eye Wear Sightings.

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