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Casting Call - Wyclef Jean (1) wears Badgley Mischka Active Eyewear in verde, from Sama, in the Verizon VCAST advertorial, which appeared in the hip hop edition of Rolling Stone magazine...

Good Hair Day - Nikki Blonksy (2), who played Tracy Turnblad in the remake of the movie "Hairspray," wears Michael Kors style M2438S from Marchon

How Eye Met Your Mother - Neil Patrick Harris (3), one of the stars of the hit sitcom "How I Met Your Mother," in Michael Kors M2647 from Marchon. The actor is best known for playing the title role in TV's "Doogie Howser, M.D." where the young Harris portrayed a teen prodigy doctor

Breaking Away - Sàfilo provided some of Tinseltown's newest and hottest celebs with cool shades recently at the seventh annual "Breakthrough of the Year Awards" hosted by Hollywood Life magazine in Los Angeles. After each award, the recipients and presenters were escorted to gifting suites by Solstice Sunglass Boutique/Sàfilo and other companies. Award winners showing off their new sunwear are actress Leslie Mann (4) from the film "Knocked Up" in Stella McCartney 76s, music producer J.R. Rotem (5) in Bottega Veneta 61s, "Lost" star Elizabeth Mitchell (6) in Giorgio Armani 556s and Edgar Ramirez (7) from the movie "The Bourne Ultimatum" in Gucci 1585s

Express Yourself - Madonna (8) steps out into the chilly Manhattan night complete with a pair of Yves Saint Laurent YSL6183s from Sàfilo.

-Jackie Micucci
Reprinted Courtesy 20/20 magazine
Breaking news: In recently released photos at Yahoo News, Prince Harry appears to be wearing Oakley Half Jacket XLJ sunglasses while serving in Afghanistan.

Follow our growing list of Celebrity Eyeglasses and Sunglasses Sightings.

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Celebrity and fashionista favorite Ed Hardy sunglasses are now available online at FramesDirect.com.

Incorporating vintage tattoo graphics in oversized plastic frames in both unisex and female optical styles, these glam shades are sure to call attention to and accessorize your oh-so-perfect-and-stylish look! Additional features of these designer sunglasses:

• Light in weight
• UV400 Protection
• Abrasion Resistant
• Superior Optical Qualities

See the entire Ed Hardy sunglasses collection online.
 

Our own Dr. Guy Hodgson, CFO of FramesDirect.com is featured in a video for the United States Postal Service at http://www.usps.gov/compare. You'll find the video at the bottom left corner of the page. In it, he discusses the advantages to shipping customer orders through the USPS.

In addition to being the CFO, Dr. Hodgson is a co-founder of FramesDirect.com.

You can also download or play the video on our Videos page.

Randy Jackson, celebrity judge on "American Idol," has introduced his own line of eyeglasses frames.

He's truly become an American idol in his own right. Randy Jackson achieved superstar status as one of the triumvirate of judges on TV’s wildly popular "American Idol." Known for his cool phrases ("Yo, what up dog?") and his cool eyeglasses, Jackson is taking his frame icon status one step further - he's created his own line of Randy Jackson eyeglasses frames with Zyloware, now available online at FramesDirect.com.

"I am a person who loves to wear glasses," Jackson notes. "I've been wearing them since I was in high school. I am very fashion forward and eyewear is part of everything I do. It’s one of my signatures. It's another opportunity to tell you who I am."

Because people always asked Jackson where he bought his eyewear, he talked with a friend about creating his own line. "I think all men can enjoy wearing glasses and look good in them," he explains. He was eventually introduced to Zyloware.

"I went out to visit Zyloware in Long Island City [N.Y.] and fell in love with the company," Jackson says. "I want eyewear that is stylish, but not too weird. And it has to have great fit," he emphasizes.

Chris Shyer, president of Zyloware adds, "Randy said to us: 'I want to make eyewear for everyone.' He wanted cool eyewear, but it couldn’t just be cool, it had to be wearable. And it's not just urban either. It's all about style. The Randy Jackson customer is the guy who has his own style."

"Fortunately things have changed in the last decade with men's eyewear," Shyer notes. "Men have become more and more comfortable with noticeable, bold, fashion-forward eyewear, in large part because they see it so frequently on TV personalities, actors and other well-known celebrities such as Randy."

"To design my collection, Zyloware studied all the frames I have worn over the years," Jackson says. "In my seven seasons on the air, I have had a wide range of styles." Now he is exclusively wearing his own frames from Zyloware. The collection launches this month.

"Eye wear is about creating an ensemble for me as an artist. I like accessories, watches, chains, earrings. Accessories are a part of me."

Jackson had a successful music career long before he sat along side fellow judges Paula Abdul and Simon Cowell on "A.I." A rock bassist, singer and record producer, his career spans 25 years and has brought him on stage with such mega-stars as Madonna, Aretha Franklin and Elton John. On the corporate side, he has enjoyed success as a talent executive for Columbia and MCA Records and is still producing music for today's top talent, including Mariah Carey, Celine Dion and Boyz 2 Men. In 2007, he was nominated for two Grammys - winning one for producing an album for R&B artist Van Hunt.

With his eyewear, Jackson wears a lot of black and brown frames and brushed metals. For a dressier evening look, he often uses gradient tints in his lenses. "It's a little bit hipster," he notes.

For his clothes, Jackson says he looks to a lot of designers. "I like Yves Saint Laurent, indie Japanese designers, John Varvatos, Dolce & Gabbana. And there's nothing like a great Brooks Brothers tie. It's all about mixing and matching. That's why I don’t like stylists. I can do my own styling," he says.

Jackson does confess to being a throwback to older fashions. "I love the Rat Pack look. They had style. And I love Elvis's look. But mostly I like dressing casually. Whatever the look, though, I always top it off with Randy Jackson eye wear."

As for the future, additional Randy Jackson styles will be launched in May. There are also plans underway for Randy Jackson apparel and watch collections.

-Gloria Nicola

Reprinted Courtesy 20/20 magazine

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Here's our latest video addition featuring FramesDirect.com CEO Dr. Dhavid Cooper discussing Wiley X Sunglasses. The video is also available as a download, on our Videos page or watch the Wiley X Sunglasses YouTube video:

For more information on our online Wiley X collections, see Wiley X Sunglasses, Wiley X Goggles and Protective Sports Eye Wear.

Our own Dr. Dhavid Cooper, CEO of FramesDirect.com, discusses our new Walk On Video Guides in a new podcast. You can listen in below, on our podcasts page or download the podcast.

Read the official press release FramesDirect.com Releases Innovative New Walk-On Video Technology in our Press & Articles section.

The owners of FramesDirect.com, the leader in online eyeglasses, sunglasses, contact lenses and eyewear sales, are pleased to announce the launch of their innovative new walk on video guides technology.

The first video features Dr. Dhavid Cooper, CEO of FramesDirect.com. Upon the first visit to the home page of the FramesDirect.com web site, Dr. Cooper will walk onto the right side of the web page, introduce himself and give a brief description of the site and the many products. The visitor has the option of replaying the video at any time.

FramesDirect.com CEO Dr. Dhavid Cooper in his walk on guide video that new visitors to the site will see.

Once inside the site, additional video guides will be available. First to launch are guides for Costa Del Mar, Ray Ban, Bolle and Serengeti sunglasses featuring local Austin actress Nicole Taylor, who walks onto the screen to talk about each of these sunglasses brands.

Read the entire FramesDirect.com Releases Innovative New Walk-On Video Technology press release.

See our Press Release section for more news, PDF versions of the releases and more.

The Childs View Baby 01 frames are one of the eyeglasses choices for babies and toddlers.

I was recently asked how we are able to determine a vision prescription for eyeglasses for a baby or toddler. After all, the usual questions about "Is this better, or this?" won't work with such young patients.

Correct . . . a toddler can't communicate with you. However, there is an instrument called a "Retinoscope" which we use to shine a light into the toddler's eye from a distance of about 17 inches. We can interpret the reflection that comes back from the back of the toddlers retina into the pupil area. As we move the instrument from side to side, the reflected light we are watching will move either in the same direction as our instrument or in the opposite direction. This tells us whether we are dealing with nearsightedness or farsightedness. The speed of motion of the reflected light is an indication of how much prescription power will be required.

In a seasoned practitioner's hands we are able to very precisely determine how much and what power is required without asking the toddler a single question.

We do the same with adults who can't communicate or are illiterate or can't speak the same language, as in third world countries where in some instances on field trips no communication is possible at all.

It's pretty neat.

Dr. Dhavid Cooper

Online optical superstore FramesDirect.com now has a fan page on Facebook, where users of the social media site can keep up with eyewear news, product additions, images and more.

In addition, there is also a FrameFinder(sm) Virtual Eyeglass Try-On images folder on our Facebook fan page so that you can share images of you trying on our eyeglasses and sunglasses online with your friends and all of the other fans of FramesDirect.com. Check out the FrameFinder Photos folder and share yours with user FramesDirect.com.