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Family run businesses are becoming a thing of the past, but with the NHRA Wiley X Racing Team and the Yates family, it is definitely something that works like a well oiled machine. The entire Yates family is involved with the team, each family member performing tasks that led to driver Jim Yates, 327th career qualifying race at the O'Reilly Spring Nationals. March 28-30, Houston hosted the O'Reilly NHRA Spring Nationals at Houston Raceway Park. Jessica Southwick, FrameFinder Virtual Try-On Manager, and Lewis Southwick, Business Development Manager for FramesDirect.com, were the guests of the NHRA Wiley X Racing Team on Saturday, March 29th for the qualifying rounds. Wiley X Eyewear, entering its third year sponsorship of the Yates Racing Team, chose its top two accounts in Texas to attend the event with VIP treatment. "This was my first time to experience an NHRA event from a 'behind the scenes' perspective. I learned a great deal about racing and the VERY technical preparations that are involved in Pro Stock drag racing. What stood out most to me was the family atmosphere," Lewis Southwick commented. Jim Yates drives the Wiley X car. His son, Jamie Yates, is the crew chief. Toni Yates, Jim's wife, is an expert mechanic. Melissa Yates, Jim & Toni's daughter, is the Wiley X Director of Sports Marketing, and works on the pit crew preparation team. Al Waters, is the suspension and drive train technician. Although Al is not a part of the Yates family, he has been with the Yates Family Racing Team for over 20 years. "Everyone worked together so perfectly. Nobody had a more important role than the other. When it came time for lunch, I thought it was great that Jim Yates, put down his wrench, and picked up his spatula and grilled burgers for everyone." This is the third year for Wiley X to sponsor NHRA driver Jim Yates. "This is an exciting time for Wiley X Eyewear as we're not only celebrating 20 plus years as a family-owned business, but we are also coming off our biggest growth year in the commercial market," said Myles Freeman, vice president of sales and co-owner of Wiley X Eyewear. The 2008 Wiley X Pontiac GXP recorded a 6.692 second run in the ¼ mile track at a speed of 205.69 MPH at the O'Reilly Spring Nationals. Jim Yates is currently ranked 14th by NHRA in the Pro Stock division. This will mark the 23rd year of professional racing for the Yates Racing Team. Over the past 16 years, Yates has won two PowerAde Pro Stock Championships, finished in the Top 2 five times, the Top 5 eight times and the Top 10 fourteen times. He has won 25 NHRA national events and finished runner-up at an additional 33 events to date and captured 29 poles. His quickest elapsed time is 6.625 seconds and his fastest speed is 208.17 MPH. "We were really made to feel welcome by everyone. Visiting with Melissa Yates, and her mom Toni, was great. In the middle of this very intense time for them, we sat in the Wiley X Tour bus and had girl time. We talked about their daily routine on the road and what it is like to be a part of a drag racing family," said Jessica Southwick. Wiley X sunglasses are very much a part of this racing team. "I was really impressed with the support Wiley X sunglasses were given. Each member of the racing team really stood behind the product and talked about the benefits and features of Wiley X. Everyone was like a walking advertisement for Wiley X." Wiley X sunglass lenses are made from one of the world?s most impact resistant lens materials, Selenite? Polycarbonate. The lenses far exceed the ANZI 287.1 safety and ANZI Z80.3 optical standards.The virtually unbreakable TR 90 frames offer and immeasurable advantage over other materials. Customers have reported that frames run over by a moving vehicle have remained intact. Wiley X's Climate Control Series, with its patented Facial Cavity Seal?, provides the simplest and most effective known treatment, which is to eliminate excessive air movement around the eyes. These special designs also significantly reduce tear evaporation and can be used by those who wear contact lenses - a practice which can itself cause Dry Eye Syndrome while precluding many from several of the available medical remedies. FramesDirect.com would like to thank Wiley X Eyewear and The Yates family for hosting us at a great event. FramesDirect.com looks forward to continuing to strengthen a long standing relationship with Wiley X Eyewear in the many years to come. Best of luck to Jim Yates and his racing team in the 2008 NHRA Drag Racing Season!   Be sure to visit our Wiley X sunglasses, Wiley X goggles and new Wiley X Girls sunglasses catalogs online.   Related posts: Jim Yates' Sweet Wiley X Ride!, Wiley X Eyewear To Sponsor Jim Yates' Pontiac, New Video: Dr. Cooper on Wiley X Sunglasses.

Our own Dr. Guy Hodgson, CFO of FramesDirect.com is featured in a video for the United States Postal Service at http://www.usps.gov/compare. You'll find the video at the bottom left corner of the page. In it, he discusses the advantages to shipping customer orders through the USPS.

In addition to being the CFO, Dr. Hodgson is a co-founder of FramesDirect.com.

You can also download or play the video on our Videos page.

Online optical superstore FramesDirect.com now has a fan page on Facebook, where users of the social media site can keep up with eyewear news, product additions, images and more.

In addition, there is also a FrameFinder(sm) Virtual Eyeglass Try-On images folder on our Facebook fan page so that you can share images of you trying on our eyeglasses and sunglasses online with your friends and all of the other fans of FramesDirect.com. Check out the FrameFinder Photos folder and share yours with user FramesDirect.com.

Over at our FrameFinder(sm) Virtual Eyeglass Try-On, we've just added the ability to try on Oakley eyeglasses and Ralph Lauren eyeglasses to our growing list of try on products.

In the sunglasses section, Arnette, Oakley, Persol, RALPH by Ralph Lauren, Ralph Lauren and more Raybans have been added.

Be sure to upload your face photo and try on frames and shades. Just sign up for FrameFinder(sm). It's free and lots of fun.

What's new globally with the prescription eyewear segment? Like in terms of technology, style, durability of spectacles, materials used etc.

The latest technology in lens material is in the hi-index lenses - which allow for the edges of the lenses to be much thinner for higher prescriptions than when regular plastic lenses are used. Regardless of how strong the prescription - today's lens technologies virtually ensure that almost everyone can have a thin, fashionable pair of eyewear. In addition, a special lens coating called Anti-Reflective coating or Non-glare coating when applied to the lenses removes almost 98% of glare and reflections from the lens surfaces. The result is a very clear looking pair of lenses and greater comfort for the eyes, especially when working on computers - because almost all glare and reflections from the lenses are removed. Read more

FramesDirect.com, the online leader in eyewear, is expanding in Austin and needs a full-time .NET Developer for the new office off of 1826 near Driftwood.

Requirements: Expert â?? must have 2-3 years experience, SQL 2005, understand XML and Object Oriented Programming.

Submit resume to Dr. Dhavid Cooper.

FramesDirect.com, the online leader in eyeglasses, sunglasses and contact lens sales, seeks a Photoshop pro with a sense of high-end fashion and style for web imaging. Must have several years proven experience. Contract or possible full-time. Submit resume and portfolio to Dr. Dhavid Cooper.

1. Can you give me your full name and title at FramesDirect.com?

Dr. Dhavid Cooper, CEO and Co-Founder

2. Why did you and your partner decide to launch FramesDirect.com?

There were originally three partners, all of us O.D.'s and we'd been in practice in Houston since 1986 operating several offices under the partnership. We'd been working very hard developing these offices over a nine-year period and wanted to take a break from practice and from business for a while. The offices had been successful financially. In 1994 the opportunity arose to sell all the offices, which we did. We decided to take a year off and regroup one year later. During the time off I did some practice management seminars internationally, traveled and self-published a book "101 Secrets of a Million Dollar Office".

Dr. Hodgson and I got together a year later in 1996 to determine what our next venture was going to be. One afternoon we sat out on a pier overlooking the water at Kemah, Texas and laid out an idea for a new company. It had to operate 24/7 and have the ability to be national. Those were the primary criteria at the time. We didn't know what it would be or how we were going to achieve it. We then set up office space with a refracting lane and optical dispensary on the third floor of a six-story building. We did this intentionally rather than at street level or near a shopping area to force ourselves to think and get creative.

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FramesDirect.com, the online leader in eyewear, is seeking a contract web developer for either our main office in west Houston near the beltway or our new Austin office near Driftwood. Must have experience in .NET, ASP, SQL and Javascript.

Submit resume to Dr. Dhavid Cooper.

Candidates should provide a resume that demonstrates specific past experience, knowledge and skills that are required for this position.

Frames Direct offers a dynamic work environment.

FramesDirect.com, the online leader in eyewear, seeks a successful individual to join our Search Services team as Search Engine Marketing (PPC) guru for our new south Austin location. This is a challenging and exciting opportunity for a self-starter with a great attention to detail.

The PPC Guru will be responsible for developing and implementing Pay Per Click efforts with the objective of bringing qualified visitors to and driving conversions on our optical websites - eyewear, binoculars and goggles.

A qualified candidate will have the ability to create, monitor and grow multiple PPC campaigns across multiple PPC properties while also possessing the ability to pursue other limited amounts of online advertising opportunities and site traffic initiatives. You must have a passion for PPC marketing and possess a creative marketing personality with the ability to create incremental sales. A talented individual is needed to expand our online PPC efforts while increasing ROI. This position is responsible for managing our PPC campaigns 24/7/365.

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