The Eye Zone - Eyeglasses, Sunglasses and Eyewear Blog of FramesDirect.com » News & Articles

Polo Ralph Lauren Olympics Styles

Richard Burckhardt — Tue, 05 Aug 2008 15:16:59 +0000

Inspired by the rich past of the Olympic Games and in keeping with the time-honored tradition of this historic event, Polo Ralph Lauren brings an elegant and contemporary style to the U.S. Olympic and Paralympic Teams. Reflecting Ralph Lauren's trademark sporty sophistication, the 2008 U.S. Olympic Team Closing Ceremony outfits feature timeless Polo knits tipped in bright red and royal blue piping and chino Bermudas in crisp white, all adorned with the iconic Polo pony and the 2008 U.S. Team logo. The ensembles are accented by Americana-infused accessories with red, white and blue ribbon belts and classic canvas sneakers in white with red and blue lateral stripes.

The Village Wear designs offer a more casual sportswear look with zip-up hooded sweatshirts, sleek track jackets and brightly colored cotton polo shirts all displaying the official U.S. Olympic Team logo and the classic Polo pony logo. Incorporating the theme of the Games' location, Chinese characters reading "Beijing" also decorate the apparel. Completing the Village Wear range, athletes will receive limited-edition Ralph Lauren eyewear. The sunglasses feature a sleek navy blue acetate frame with red interior enhanced by a small Polo pony logo metal insert on the outer side of the temples. They are commemorated with "2008" and "Polo Ralph Lauren" written inside one of the temples. The wardrobe should make for a true American Olympic moment.

- Jackie Micucci
Reprinted Courtesy 20/20 magazine

Related pages & posts: Polo Eyewear, RALPH Sunglasses, Polo Eyeglasses, Ralph Lauren Sunglasses.

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Eyewear Media Alert: Ray Ban & Prada

Richard Burckhardt — Tue, 29 Jul 2008 16:35:53 +0000

Iconic Ray-Bans take over Vanity Fair
In the August issue of Vanity Fair, actors were seen wearing the Ray-Ban Aviators and Wayfarers along the coast.

We offer the following Ray-Ban Aviator sunglasses styles:
Ray Ban RB 3025 Large Metal Aviator
Ray Ban RB 3026 Large Metal II Aviator
Ray Ban RB 3029 Outdoorsman II Aviator
Ray Ban RB 3030 Outdoorsman Aviator with Cable Temples
Ray Ban RB 3044 Small Metal Aviator
Ray Ban RB 3213 New Aviator
Ray Ban RB 3214 Aviator

We also offer the following Ray-Ban Wayfarer styles:
Ray Ban RB 2132 Wayfarer
Ray Ban RB 2140 Wayfarer
Ray Ban RB 2143 Wayfarer
Ray Ban RB 2151
Ray Ban RB 4105

Going Back to School in Prada!
In the August issue of Seventeen Magazine, the Prada 10IV eyeglasses are featured in the article on how to go back to school in style and make a great impression.

Jackie O Sunglasses
Ray Ban has released it's own version of Jackie O style sunglasses, with the Ray Ban RB4101 Jackie OHH and the Ray Ban RB4098 Jackie OHH II.

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Great Summer Sunglasses

Richard Burckhardt — Thu, 17 Jul 2008 20:59:09 +0000

In the Outside Summer Gear Guide, a supplement to Outside Magazine, Costa Del Mar sunglasses blue mirror lenses are mentioned as being perfect for fly fishing in the Caribbean because reflective coatings repel their color wavelength (as opposed to tints that filter light).

The frameless, ultra light weight Oakley Nanowire 3.0 sunglasses are also mentioned as being "about as hi-def as polycarbonate gets" and as eyewear that is "so bold yet elegant."

The polarized, optically ground glass lenses of the Revo 3065 sunglasses are cited as being perfect for "convertible cruising, beach bumming, alfresco dining" with stylish wide temples.

Referred to as the "Ultimate Anglers" by the magazine, the Costa Del Mar Grand Catalina sunglasses feature shatter-resistant optically ground lenses with a polarized copper tint that eliminates surface glare, making shallow swimming fish clearly visible. And, these shades are available with prescription lenses.

Honors for driving sunglasses go to the Serengeti Maestrale sunglasses with their polarized lenses available in a reddish tint, appropriately called Driver.

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Eyewear Media Alert for July 2008

Richard Burckhardt — Thu, 03 Jul 2008 14:39:36 +0000

The July issue of Vanity Fair features the sexy and sophisticated Angelina Jolie wearing none other than a pair of Ray-Ban 3025 aviator sunglasses (Large Metal Aviator to be exact).

Denise Richards struts her stuff in a pair of Dolce Gabbana DG 6035 sunglasses in the June issue of US Magazine.

?Gisele?s Selects? Vogue Eyewear, which were featured on EXTRA, Tuesday, June 24, 2008, are the Vogue 2515SB sunglasses, Vogue 2519S sunglasses, Vogue 3636S sunglasses and Vogue 2504 eyeglasses.

Sable Water Optics swim goggles are featured on SlowTwitch.com and got rave reviews. These water goggles are available with and without a prescription inserted.

The June issue of Conde Nast Traveler features Miu Miu MU04G sunglasses as a bright way to protect your "peepers" over the summer.

The June issue of Elle Magazine features a plethora of bright frames for summer, including a bold pair of Ralph Lauren RL8001 sunglasses.

The May issue of Men's Fitness Magazine features an editorial dedicated to the trendsetting Ray Ban RB 2140 Wayfarer sunglasses and its "forever cool" history.

The May issue of Interview Magazine featured Persol 2869 sunglasses in a very cool editorial that depicts the classic, yet unique character of the brand.

20/20 Magazine reported in their May issue that the Ray Ban aviator style RB 3025 sunglasses have been doing a little globetrotting. Singer Alicia Keys was spotted wearing them at the BET launch party in London and Kate Hudson was sporting them at the Regal Lincoln Theater in Miami (see our post Alicia Keys & Kate Hudson in Ray Ban Aviator Sunglasses).

Accessories magazine featured the Ralph Lauren 7018 sunglasses in a recent issue.

In their May issue, Eye Care Business reported that actress Tina Fey sported a pair of Persol 2873 sunglasses at the Screen Actors Guild awards.

Be sure to see our entire online sunglasses catalog.

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FramesDirect.com featured in Swimming World Magazine

Jennifer — Thu, 26 Jun 2008 16:07:24 +0000

You can download a copy of the 201-page Swimsuit Edition of the Swimming World Magazine for FREE (It's a large file, so it will take a few minutes). We provided the sunglasses and Sable Water Optics 922 Swimming Goggles for the photo shoot of this Swimsuit Edition and they look quite stylish on the beautiful models. The sunglasses worn by the models are D G DD3009, D G DD8012, DKNY DY4028, DKNY DY5028, Polo PH4002, Prada PR12HS, Prada PS 07FS, Versace VE2021 and Versace VE4041B.

Dr. Dhavid Cooper, CEO of FramesDirect.com wrote an article on protective eyewear, Protect Your Eyes: Save Your Sight, on page 60. You may also notice that right next to the protective eyewear article, we are also featured on a full page ad on page 61, where you can click on the links on the page and it will take you straight to our website, www.framesdirect.com.

In case you missed The Morning Swim Show, you can catch it online and on today?s show, they are featuring the preparation , interviews and pictures from the swimsuit photo shoot along with information about the 2008 Olympic trials.

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FramesDirect.com & The Eye Zone Blog in VisionMonday

Richard Burckhardt — Mon, 16 Jun 2008 17:31:57 +0000

The Eye Zone blog and our parent site, FramesDirect.com, were featured in the June 16th cover story article Eyecare 2.0: Optical Evolves Online of VisionMonday, a leading news site for the optical industry.

The article addresses the impact the Internet has had on our lives in various ways, including shopping and dealing with medical and health information. In addition, how optical web sites are embracing "Web 2.0" concepts like information sharing, blogs and social networking is explored

FramesDirect.com's new walk on videos and the FrameFinder Virtual Eyeglass Try-On are mentioned as examples of increasingly popular virtual tools and The Eye Zone blog is singled out as a source of online information and social interaction. In addition, our Facebook Fan Page and the ability to follow the blog through Twitter are discussed.

Our own Dr. Dhavid Cooper, CEO of FramesDirect.com, is quoted as saying "We have invested, and continue to invest, millions of dollars into Web development and improvements annually. We continually re-invest in improving technology, hardware and software, and have a dedicated team of specialists who are customer focused and service oriented - and while we have and continue to enjoy the journey we embarked on over a decade ago, it's not for the faint of heart."

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Eyewear Media Alert

Richard Burckhardt — Mon, 09 Jun 2008 16:49:30 +0000

A full page Ralph Lauren sunglasses ad was displayed in the New York Times and Los Angeles Times on May 18th.

An editorial in the Spring issue of Menswear illustrates how cool the Wayfarer-esk opthalmic (prescription) Ray Bans can be by featuring the Ray Ban RX 5121 eyeglasses frames.

Side note: Did you know that in the movie The Terminator, Arnold Schwarzenegger is sporting a pair of Gargoyle ANSI Classics Sunglasses?

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Yves Saint Laurent, 1936-2008

Richard Burckhardt — Mon, 02 Jun 2008 18:53:42 +0000

Yves Saint Laurent, a French fashion icon that has revolutionized the eyewear industry since the 1960's, sadly passed away on Sunday, June 1, 2008 after a long battle with a fatal brain tumor. Over four decades of the high fashion YSL empire has now been brought to an end. He is most notably known for being the first designer to put women in pants and tuxedos and for using African American models for his runway shows, as stated in the Paris AFP earlier today. He dressed many celebrities with his couture designs. His eyewear collection is no exception. He was a master of his artistry.

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Contact Lens Safety Tips

Richard Burckhardt — Tue, 27 May 2008 15:05:04 +0000

Fox News Health Blog published and list of great tips for contact lens users by Dr. Michael Ehrenhaus.

The entire article, titled Seeing Clearly: Safety Tips to Ensure Healthy Contact Lens Use, includes these highlights:

1. Wash and dry your hands before handling your lenses
2. Do not wear lens overnight and if possible try daily disposables
3. Always keep lenses, the solutions, and the storage cases in a clean, dry environment. Never use regular tap water to clean your lenses or cases.
4. Do not ?share? lenses with friends or relatives. (The fit may be incorrect and you can potentially cause more harm than good).
5. Don?t purchase cosmetic lenses without a proper examination and recommendation from an eye care specialist.

The article was published after Fox News reported on an Australian man suing a U.S. contact lens solution maker, claiming the solution caused partial blindness.

Related posts and pages: contact lenses, Inserting and Removing Your Contacts, Contact Lens FAQ (PDF download).

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The Oprah Effect: See Worthy Goggles

Richard Burckhardt — Fri, 23 May 2008 16:18:14 +0000

We recently reported on Sable Water Optics Goggles on Oprah?s O-List. The Toronto, Canada based company that produces these great goggles, See Worthy, was recently featured on a segment of Canada AM. Business has been booming for the three-person company since Oprah gave her thumbs up to the swimming goggles.

Click on the image to view the TV show segment. The video will play after a brief sponsor message.

For more information or to purchase these goggles, see Sable Water Optics Swimming Goggles and Sable Water Optics Prescription Goggles.

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Cool Ray Ban Video: Catch a Wave, er, Wayfarer with Your Face!

Richard Burckhardt — Fri, 25 Apr 2008 15:30:49 +0000

These guys have an amazing, and fun, ability. They can throw a pair of Ray Ban Wayfarer sunglasses and catch them with their faces - off of houses, bridges, skateboards, in moving cars... Wow!

Never Hide!

Related pages and posts: Spotlight on Ray Ban sunglasses, Ray Ban sunglasses.

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Hot Sunglasses for 2008 - Oversized is In!

Richard Burckhardt — Mon, 21 Apr 2008 16:44:08 +0000

The TODAY Show episode that aired this morning, April 21, 2008, was all about the hot sunglass trends for 2008 and oversized is in! They debuted the Versace sunglasses, Ray-Ban Aviator sunglasses and Ray-Ban Wayfarer sunglasses. The Ray-Ban Wayfarer sunglasses are popular amongst young Hollywood right now. The stylish colors to look for are Black-Tortoise, Black and White. According to the TODAY Show, if you have a round face shape, then you would want to buy the square-shaped Versace frames and if you have an oblong face shape, you would want to buy the Ray-Ban Wayfarer sunglasses.

Fashion tip: When you buy your Ray-Ban Aviators, be sure that your eyebrows cannot be seen above the top of the sunglasses.

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Today Show: Ray Bans Are Back!

Richard Burckhardt — Wed, 16 Apr 2008 17:30:00 +0000

Eyewear Alert! - Ray Ban Sunglasses were featured on the TODAY Show this morning, April 16, 2008, as a must-have for 2008. The segment featured classic trends from the 70s and 80s that are coming back in style. Ray Bans became a huge fashion statement when Tom Cruise sported Ray Ban Wayfarer sunglasses in the 1983 movie Risky Business and now these classic sun shades are back!

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Eyewear Updates through Twitter

Richard Burckhardt — Thu, 20 Mar 2008 15:24:17 +0000

We've added Twitter to our list of information options. For those not familiar, Twitter is a unique form of messaging, sort of a cross between text messaging and instant messaging. It's all text and you get a total of 140 characters for your message which is distributed to all of your followers instantly.

What's a follower? That is anyone who subscribes to your Twitter channel for updates. So, wanna get updated by Twitter each time we make a post to The Eye Zone? Just follow us at http://www.twitter.com/framesdirect. On our Twitter channel page you'll also find the option of subscribing to our Twitter RSS feed.

Related post: FramesDirect.com on Facebook.

Bolle Athletes at Winter X Games

Richard Burckhardt — Tue, 11 Mar 2008 15:50:35 +0000

Bolle sponsored skiers and snowboarders enjoyed great success at the Winter X Games. Heading the list was snowboarder Lindsey Jacobellis who captured the gold medal in Snowboarder X. Mirjam Jaeger (Switzerland) and Jen Hudak (USA) captured the silver and bronze medals respectively in Skier Pipe.

Lindsey Jacobellis wearing the new pink Fathom Bolle goggles at the Winter X Games.

You can check out the entire line of Bolle goggles, Bolle sunglasses, Bolle Prescription RX sunglasses and Bolle eyeglasses frames online.

Podcast: FramesDirect.com CEO Discusses Walk-On Videos

Richard Burckhardt — Thu, 14 Feb 2008 16:05:46 +0000

Our own Dr. Dhavid Cooper, CEO of FramesDirect.com, discusses our new Walk On Video Guides in a new podcast. You can listen in below, on our podcasts page or download the podcast.

Read the official press release FramesDirect.com Releases Innovative New Walk-On Video Technology in our Press & Articles section.

Download FramesDirect.com Releases Innovative New Walk-On Video Technology

FramesDirect.com Releases New Walk-On Video Guides

Richard Burckhardt — Tue, 12 Feb 2008 01:18:58 +0000

The owners of FramesDirect.com, the leader in online eyeglasses, sunglasses, contact lenses and eyewear sales, are pleased to announce the launch of their innovative new walk on video guides technology.

The first video features Dr. Dhavid Cooper, CEO of FramesDirect.com. Upon the first visit to the home page of the FramesDirect.com web site, Dr. Cooper will walk onto the right side of the web page, introduce himself and give a brief description of the site and the many products. The visitor has the option of replaying the video at any time.

FramesDirect.com CEO Dr. Dhavid Cooper in his walk on guide video that new visitors to the site will see.

Once inside the site, additional video guides will be available. First to launch are guides for Costa Del Mar, Ray Ban, Bolle and Serengeti sunglasses featuring local Austin actress Nicole Taylor, who walks onto the screen to talk about each of these sunglasses brands.

Read the entire FramesDirect.com Releases Innovative New Walk-On Video Technology press release.

See our Press Release section for more news, PDF versions of the releases and more.

Lafont Soledad Panther in Teen Prom Magazine

Richard Burckhardt — Thu, 31 Jan 2008 21:44:25 +0000

The Lafont Soledad eyeglass frames in Panther (color 380) as featured in the Winter/Spring 2008 edition of Teen Prom Magazine.

The uniquely exotic Lafont Soledad Panther frames were featured in the Winter/Spring 2008 issue of Teen Prom Magazine.

The panther-spotted plastic women's frames, also available in black, blue, brown, orange and grey/crystal/silver, are shown as part of an "Extras" page with accessories that are "Wild - Show off your inner animal."

Known for a variety of optical styles and vivid color combinations, the Lafont eyeglasses collection takes pride in offering shapes and designs that are unique in the industry in fashions for women, men and children.

Also available online are Lafont sunglasses and Lafont Kids eyeglasses.

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Jim Yates’ Sweet Wiley X Ride!

Richard Burckhardt — Tue, 29 Jan 2008 15:31:59 +0000

The paint job on Jim Yates' racing car - AKA "The Sunglass Machine" - is complete! Adorned with the awesome new graphics and the Wiley X logo on the sides, the Pontiac GXP of the two-time POWERade Prostock Champion is ready for high-speed action.

Wiley X, maker of some of the most technologically advanced sport sunglasses and goggles available, is providing full sponsorship for Yates' racing efforts in 2008.

See our catalogs of Wiley X sunglasses and Wiley X goggles online.