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And yet another mention of FramesDirect.com in the news.

The Star Tribune of Minneapolis-St. Paul, Minnesota ran an article titled Dollars and Sense: How to see better online describing how one man saved several hundred dollars on eyeglasses by purchasing them online rather than buying them at a local optical store.

That man, Ira Mitchell, documents his search for decent prices on eyewear and frames, visiting local stores and online vendors such as FramesDirect.com. As far as he is concerned, "Eyeglass stores are for suckers" citing markups of over 500 percent. The article says he has purchased a dozen frames online for what one pair could cost at a major brick and mortar eyeglass store.

Mitchell mentions FramesDirect.com as being a favorite online store for designer frames.

As always, the article discusses shopping locally first, writing down the information on the frames that you like, then searching for them on the Internet to see what kind of price you can get online before purchasing them in shops or stores.

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