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	<title>The Eye Zone - Eyeglasses, Sunglasses and Eyewear Blog of FramesDirect.com &#187; News &amp; Articles</title>
	<link>http://www.framesdirect.com/eyewear-blog</link>
	<description>Eyewear, eyeglasses, sunglasses and optical news</description>
	<pubDate>Sat, 22 Nov 2008 08:23:06 +0000</pubDate>
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		<copyright>&#xA9;FramesDirect.com 2003-2006</copyright>
		<managingEditor>press@framesdirect.com (FramesDirect.com)</managingEditor>
		<webMaster>press@framesdirect.com</webMaster>
		<category>Eyewear news</category>
		<ttl>1440</ttl>
		<itunes:keywords>eyewear, eyeglasses, sunglasses, vision, news, contact lenses, optical, podcast, blog</itunes:keywords>
		<itunes:subtitle>Eyewear and Optical News</itunes:subtitle>
		<itunes:summary>Eyewear and optical news covering eyeglasses, frames, sunglasses, contact lenses and goggles</itunes:summary>
		<itunes:author>FramesDirect.com</itunes:author>
		<itunes:category text="Arts">
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			<itunes:name>FramesDirect.com</itunes:name>
			<itunes:email>press@framesdirect.com</itunes:email>
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			<title>The Eye Zone - Eyeglasses, Sunglasses and Eyewear Blog of FramesDirect.com</title>
			<link>http://www.framesdirect.com/eyewear-blog</link>
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			<height>144</height>
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		<item>
		<title>Pupil Distance &#038; How It&#8217;s Measured</title>
		<link>http://www.framesdirect.com/eyewear-blog/pupil-distance-how-its-measured/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/pupil-distance-how-its-measured/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 19:16:06 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[eyes]]></category>

		<category><![CDATA[frames]]></category>

		<category><![CDATA[lenses]]></category>

		<category><![CDATA[prescription]]></category>

		<category><![CDATA[prism]]></category>

		<category><![CDATA[pupil distance]]></category>

		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/pupil-distance-how-its-measured/</guid>
		<description><![CDATA[<p> <strong>Pupil distance is the distance</strong> (measured in mm) between the pupils of your eyes when looking far away in the distance. </p>
<p>When prescription lenses are cut for the frame you have selected, our edging computers are programmed with your pupil distance so that the exact centers of the lenses are directly in front of your pupils. </p>
<p><center><strong>Why is this measurement important?</strong></center></p>
<p>If the prescription lenses are not set at the same distance as the distance between your eyes, then an unwanted prism is induced which may cause eyestrain. </p>
<p>In lower prescriptions, the amount of prism induced will be of no consequence and will not cause eyestrain. For prescriptions over (+) or (-) 2.00, knowing your P.D. is important.<br />
<center><img src="http://www.framesdirect.com/common/images/pd.jpg" border="0" alt="How Pupil Distance is measured in mm" /></center><br />
 <center> </center><br />
<center><strong>How do I get my P.D. measured?</strong></center></p>
<p>Ask your eye doctor to take the measurement at the time of your eye examination. </p>
<p>Call the last place that made your glasses for you and they should be able to tell you what it is. </p>
<p>Go into any Optical facility and ask them to measure it for you. It will take only seconds to do and they shouldn’t charge you for it.</p>
<p><center><strong>Monocular or Binocular?</strong></center></p>
<p>Pupil distance can be measured in one of two ways. The first is monocular measurement, which will result in values somewhere between 26-36 mm. </p>
<p>The second type is a binocular measurement, in which case the number will typically be somewhere between 54-72mm. A binocular measurement is the exact total distance between your eyes, but if your face is not perfectly symmetrical, then this number may not be split equally between both of your eyes. </p>
<p><center><strong>What if my P.D. is written 66/63?</strong></center></p>
<p>The first number is the P.D. number we require to make your lenses. The second number (63) is the near pupil distance. This number is only needed when reading glasses are required.</p>
<p><em>It you still have questions or concerns about your P.D. measurement, please call 1-800-248-9427 and one of our highly trained operators will be able to help you. </em></p>
<p><strong>Related pages &#038; posts:</strong> <a title="Top Eyewear &#038; Optical Tools" href="http://www.framesdirect.com/eyewear-blog/top-eyewear-optical-tools/">Top Eyewear &#038; Optical Tools</a>, <a title="Vision Prescriptions for Babies - How?" href="http://www.framesdirect.com/eyewear-blog/vision-prescriptions-for-babies-how/">Vision Prescriptions for Babies - How?</a>, <a title="Eye Exam Coming Up? Read On…" href="http://www.framesdirect.com/eyewear-blog/eye-exam-coming-up-read-on/">Eye Exam Coming Up? Read On…</a>.</p>
<p><em>Want to get these alerts immediately? Just sign up to follow us on Twitter at <a href="http://www.twitter.com/framesdirect" target="blank" ref="nofollow">http://www.twitter.com/framesdirect</a>.</em></p>


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			<content:encoded><![CDATA[<p> <strong>Pupil distance is the distance</strong> (measured in mm) between the pupils of your eyes when looking far away in the distance. </p>
<p>When prescription lenses are cut for the frame you have selected, our edging computers are programmed with your pupil distance so that the exact centers of the lenses are directly in front of your pupils. </p>
<p><center><strong>Why is this measurement important?</strong></center></p>
<p>If the prescription lenses are not set at the same distance as the distance between your eyes, then an unwanted prism is induced which may cause eyestrain. </p>
<p>In lower prescriptions, the amount of prism induced will be of no consequence and will not cause eyestrain. For prescriptions over (+) or (-) 2.00, knowing your P.D. is important.<br />
<center><img src="http://www.framesdirect.com/common/images/pd.jpg" border="0" alt="How Pupil Distance is measured in mm" /></center><br />
 <center> </center><br />
<center><strong>How do I get my P.D. measured?</strong></center></p>
<p>Ask your eye doctor to take the measurement at the time of your eye examination. </p>
<p>Call the last place that made your glasses for you and they should be able to tell you what it is. </p>
<p>Go into any Optical facility and ask them to measure it for you. It will take only seconds to do and they shouldn’t charge you for it.</p>
<p><center><strong>Monocular or Binocular?</strong></center></p>
<p>Pupil distance can be measured in one of two ways. The first is monocular measurement, which will result in values somewhere between 26-36 mm. </p>
<p>The second type is a binocular measurement, in which case the number will typically be somewhere between 54-72mm. A binocular measurement is the exact total distance between your eyes, but if your face is not perfectly symmetrical, then this number may not be split equally between both of your eyes. </p>
<p><center><strong>What if my P.D. is written 66/63?</strong></center></p>
<p>The first number is the P.D. number we require to make your lenses. The second number (63) is the near pupil distance. This number is only needed when reading glasses are required.</p>
<p><em>It you still have questions or concerns about your P.D. measurement, please call 1-800-248-9427 and one of our highly trained operators will be able to help you. </em></p>
<p><strong>Related pages &#038; posts:</strong> <a title="Top Eyewear &#038; Optical Tools" href="http://www.framesdirect.com/eyewear-blog/top-eyewear-optical-tools/">Top Eyewear &#038; Optical Tools</a>, <a title="Vision Prescriptions for Babies - How?" href="http://www.framesdirect.com/eyewear-blog/vision-prescriptions-for-babies-how/">Vision Prescriptions for Babies - How?</a>, <a title="Eye Exam Coming Up? Read On…" href="http://www.framesdirect.com/eyewear-blog/eye-exam-coming-up-read-on/">Eye Exam Coming Up? Read On…</a>.</p>
<p><em>Want to get these alerts immediately? Just sign up to follow us on Twitter at <a href="http://www.twitter.com/framesdirect" target="blank" ref="nofollow">http://www.twitter.com/framesdirect</a>.</em></p>


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		</item>
		<item>
		<title>CooperVision Expands Offerings for Proclear® 1-Day Contact Lenses</title>
		<link>http://www.framesdirect.com/eyewear-blog/coopervision-expands-offerings-for-proclear-1-day-contact-lenses/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/coopervision-expands-offerings-for-proclear-1-day-contact-lenses/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 19:30:42 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[contact lenses]]></category>

		<category><![CDATA[contacts]]></category>

		<category><![CDATA[coopervision]]></category>

		<category><![CDATA[daily]]></category>

		<category><![CDATA[disposable]]></category>

		<category><![CDATA[proclear]]></category>

		<category><![CDATA[sphere]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/coopervision-expands-offerings-for-proclear-1-day-contact-lenses/</guid>
		<description><![CDATA[<p> <center><em>Plus sphere powers and a new 30-day lens carton offer more options for patients and practitioners</em></center><br />
<center> </center> </p>
<p><a href="http://www.framesdirect.com/Proclear-1-Day-90-pack-contact-lenses-cp-ni/ldph.html"><img src="http://www.framesdirect.com/contactsimages/proclear-one-day.jpg" border="0" align="left" vspace="4" hspace="6" alt="Proclear 1-Day 90 Pack Contact Lenses" /></a><strong>Fairport, N.Y. -</strong> CooperVision has expanded the sphere powers of its <a href="http://www.framesdirect.com/Proclear-1-Day-90-pack-contact-lenses-cp-ni/ldph.html">Proclear 1-Day</a> <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a>. A new plus sphere power range up to +6.00D allows even more patients to experience the health, convenience, and comfort of the daily disposable modality. Additionally, CooperVision is now offering Proclear 1-Day in a 30-lens revenue carton.</p>
<p>"CooperVision is committed to continuously evolving our portfolio of premium <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a>, thus providing a greater selection to patients and practitioners alike," said James Gardner, director of marketing, CooperVision. "With the addition of new sphere powers and a smaller carton option for Proclear 1-Day, we have created even more opportunities for patients to experience exceptional levels of comfort and health, along with the convenience they have come to expect from daily disposable lenses."</p>
<p>The plus powers offer eye care practitioners more fitting options in a modality that has a patient compliance rate of 94 percent*, the highest rate of any modality. This often means that the patient is more likely to return for the next annual supply on the anniversary of the initial dispense. </p>
<p>In addition, Proclear 1-Day lenses allow patients to benefit from the health and convenience of a daily disposable lens without spending more. An annual supply costs approximately the same as a two-week premium silicone hydrogel lens plus solutions. </p>
<p>"The new 30-lens carton is ideally suited for the occasional wearer, and affords the opportunity for practitioners to move patients into a more convenient modality with outstanding health benefits and a high rate of patient compliance," Gardner added. </p>
<p>As part of CooperVision’s PC Hydrogel™ family of lenses, <a href="http://www.framesdirect.com/Proclear-1-Day-90-pack-contact-lenses-cp-ni/ldph.html">Proclear 1-Day lenses</a> are the only recent daily disposable to introduce an entirely new lens material to the modality - one that doesn’t require additives or wetting agents. Proclear 1-Day lenses are manufactured with CooperVision-patented PC Technology™, which keeps them moist and comfortable throughout the day. Proclear 1-Day lenses are made with omafilcon A material, the only lens material with an FDA-cleared indication associated with improved comfort for contact lens wearers who experience mild discomfort or symptoms relating to dryness during lens wear.</p>
<p>Proclear 1-Day lenses feature aspheric front surface optics, which correct for lens and theoretical corneal aberrations, resulting in crisp, clear vision. The optimized lens design and handling tint allow for easy lens insertion and removal, while the patented molded round edge reduces conjunctival interaction, resulting in continuous wearing comfort. Proclear 1-Day lenses are also as healthy as they are comfortable because they are replaced every day, reducing the time for deposits like proteins and allergens to build up on the lenses. </p>
<p>In addition to the new sphere power ranges, <a href="http://www.framesdirect.com/Proclear-1-Day-90-pack-contact-lenses-cp-ni/ldph.html">Proclear 1-Day lenses</a> have a center thickness of 0.09mm at -3.00D, a Dk/t of 36.6, a 60 percent water content, an 8.7mm base curve, and a 14.2mm diameter. </p>
<p><em>*Source: "Compliance and <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a>", Review of Cornea and <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a>, March 2006.</em></p>
<p>Related posts &#038; pages: <a href="http://www.framesdirect.com/ProClear-Multifocal-contact-lenses-cp-ni/lcmj.html">Proclear Multifocal</a>, <a href="http://www.framesdirect.com/ProClear-Toric-contact-lenses-cp-ni/lcnd.html">Proclear Toric</a>, <a href="http://www.framesdirect.com/ProClear-Compatibles-contact-lenses-cp-ni/ldni.html">Proclear Compatibles</a>, <a href="http://www.framesdirect.com/eyewear-blog/10-facts-about-contact-lenses/">10 Facts About <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a></a>, <a href="http://www.framesdirect.com/eyewear-blog/contact-lens-safety-tips/">Contact Lens Safety Tips</a>.</p>
<p><em>Want to get these alerts immediately? Just sign up to follow us on Twitter at <a href="http://www.twitter.com/framesdirect" target="blank" ref="nofollow">http://www.twitter.com/framesdirect</a>.</em><br />
<center>  </center></p>


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  ]]></description>
			<content:encoded><![CDATA[<p> <center><em>Plus sphere powers and a new 30-day lens carton offer more options for patients and practitioners</em></center><br />
<center> </center> </p>
<p><a href="http://www.framesdirect.com/Proclear-1-Day-90-pack-contact-lenses-cp-ni/ldph.html"><img src="http://www.framesdirect.com/contactsimages/proclear-one-day.jpg" border="0" align="left" vspace="4" hspace="6" alt="Proclear 1-Day 90 Pack Contact Lenses" /></a><strong>Fairport, N.Y. -</strong> CooperVision has expanded the sphere powers of its <a href="http://www.framesdirect.com/Proclear-1-Day-90-pack-contact-lenses-cp-ni/ldph.html">Proclear 1-Day</a> <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a>. A new plus sphere power range up to +6.00D allows even more patients to experience the health, convenience, and comfort of the daily disposable modality. Additionally, CooperVision is now offering Proclear 1-Day in a 30-lens revenue carton.</p>
<p>"CooperVision is committed to continuously evolving our portfolio of premium <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a>, thus providing a greater selection to patients and practitioners alike," said James Gardner, director of marketing, CooperVision. "With the addition of new sphere powers and a smaller carton option for Proclear 1-Day, we have created even more opportunities for patients to experience exceptional levels of comfort and health, along with the convenience they have come to expect from daily disposable lenses."</p>
<p>The plus powers offer eye care practitioners more fitting options in a modality that has a patient compliance rate of 94 percent*, the highest rate of any modality. This often means that the patient is more likely to return for the next annual supply on the anniversary of the initial dispense. </p>
<p>In addition, Proclear 1-Day lenses allow patients to benefit from the health and convenience of a daily disposable lens without spending more. An annual supply costs approximately the same as a two-week premium silicone hydrogel lens plus solutions. </p>
<p>"The new 30-lens carton is ideally suited for the occasional wearer, and affords the opportunity for practitioners to move patients into a more convenient modality with outstanding health benefits and a high rate of patient compliance," Gardner added. </p>
<p>As part of CooperVision’s PC Hydrogel™ family of lenses, <a href="http://www.framesdirect.com/Proclear-1-Day-90-pack-contact-lenses-cp-ni/ldph.html">Proclear 1-Day lenses</a> are the only recent daily disposable to introduce an entirely new lens material to the modality - one that doesn’t require additives or wetting agents. Proclear 1-Day lenses are manufactured with CooperVision-patented PC Technology™, which keeps them moist and comfortable throughout the day. Proclear 1-Day lenses are made with omafilcon A material, the only lens material with an FDA-cleared indication associated with improved comfort for contact lens wearers who experience mild discomfort or symptoms relating to dryness during lens wear.</p>
<p>Proclear 1-Day lenses feature aspheric front surface optics, which correct for lens and theoretical corneal aberrations, resulting in crisp, clear vision. The optimized lens design and handling tint allow for easy lens insertion and removal, while the patented molded round edge reduces conjunctival interaction, resulting in continuous wearing comfort. Proclear 1-Day lenses are also as healthy as they are comfortable because they are replaced every day, reducing the time for deposits like proteins and allergens to build up on the lenses. </p>
<p>In addition to the new sphere power ranges, <a href="http://www.framesdirect.com/Proclear-1-Day-90-pack-contact-lenses-cp-ni/ldph.html">Proclear 1-Day lenses</a> have a center thickness of 0.09mm at -3.00D, a Dk/t of 36.6, a 60 percent water content, an 8.7mm base curve, and a 14.2mm diameter. </p>
<p><em>*Source: "Compliance and <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a>", Review of Cornea and <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a>, March 2006.</em></p>
<p>Related posts &#038; pages: <a href="http://www.framesdirect.com/ProClear-Multifocal-contact-lenses-cp-ni/lcmj.html">Proclear Multifocal</a>, <a href="http://www.framesdirect.com/ProClear-Toric-contact-lenses-cp-ni/lcnd.html">Proclear Toric</a>, <a href="http://www.framesdirect.com/ProClear-Compatibles-contact-lenses-cp-ni/ldni.html">Proclear Compatibles</a>, <a href="http://www.framesdirect.com/eyewear-blog/10-facts-about-contact-lenses/">10 Facts About <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a></a>, <a href="http://www.framesdirect.com/eyewear-blog/contact-lens-safety-tips/">Contact Lens Safety Tips</a>.</p>
<p><em>Want to get these alerts immediately? Just sign up to follow us on Twitter at <a href="http://www.twitter.com/framesdirect" target="blank" ref="nofollow">http://www.twitter.com/framesdirect</a>.</em><br />
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		<title>Eyewear Updates through Twitter</title>
		<link>http://www.framesdirect.com/eyewear-blog/eyewear-updates-through-twitter/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/eyewear-updates-through-twitter/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 16:58:17 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[Eyewear]]></category>

		<category><![CDATA[instant message]]></category>

		<category><![CDATA[news]]></category>

		<category><![CDATA[rss]]></category>

		<category><![CDATA[text message]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/eyewear-updates-through-twitter/</guid>
		<description><![CDATA[<p> <a href="http://www.twitter.com/framesdirect" target="_blank" align="left"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/twitter-framesdirect.jpg" alt="Keep up with eyewear news with Twitter updates" border="0" align="left"></a><strong>We've added Twitter</strong> to our list of information options. For those not familiar, Twitter is a unique form of messaging, sort of a cross between text messaging and instant messaging. It's all text and you get a total of 140 characters for your message which is distributed to all of your <em>followers</em> instantly.</p>
<p>What's a <em>follower</em>? That is anyone who subscribes to your Twitter channel for updates. So, wanna get updated by Twitter each time we make a post to The Eye Zone? Just follow us at <a href="http://www.twitter.com/framesdirect" target="_blank">http://www.twitter.com/framesdirect</a>. On our Twitter channel page you'll also find the option of subscribing to our <a href="http://twitter.com/statuses/user_timeline/2664431.rss" target="_blank">Twitter RSS feed</a>.</p>
<p><em>Related post: <a href="http://www.framesdirect.com/eyewear-blog/framesdirectcom-on-facebook/">FramesDirect.com on Facebook</a>.</em></p>


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			<content:encoded><![CDATA[<p> <a href="http://www.twitter.com/framesdirect" target="_blank" align="left"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/twitter-framesdirect.jpg" alt="Keep up with eyewear news with Twitter updates" border="0" align="left"></a><strong>We've added Twitter</strong> to our list of information options. For those not familiar, Twitter is a unique form of messaging, sort of a cross between text messaging and instant messaging. It's all text and you get a total of 140 characters for your message which is distributed to all of your <em>followers</em> instantly.</p>
<p>What's a <em>follower</em>? That is anyone who subscribes to your Twitter channel for updates. So, wanna get updated by Twitter each time we make a post to The Eye Zone? Just follow us at <a href="http://www.twitter.com/framesdirect" target="_blank">http://www.twitter.com/framesdirect</a>. On our Twitter channel page you'll also find the option of subscribing to our <a href="http://twitter.com/statuses/user_timeline/2664431.rss" target="_blank">Twitter RSS feed</a>.</p>
<p><em>Related post: <a href="http://www.framesdirect.com/eyewear-blog/framesdirectcom-on-facebook/">FramesDirect.com on Facebook</a>.</em></p>


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		<title>Look Up: Ray Ban Wayfarers Colors</title>
		<link>http://www.framesdirect.com/eyewear-blog/look-up-ray-ban-wayfarers-colors/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/look-up-ray-ban-wayfarers-colors/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 14:33:39 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[artist]]></category>

		<category><![CDATA[color]]></category>

		<category><![CDATA[new york]]></category>

		<category><![CDATA[ray ban]]></category>

		<category><![CDATA[rayban]]></category>

		<category><![CDATA[sunglasses]]></category>

		<category><![CDATA[wayfarer]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/look-up-ray-ban-wayfarers-colors/</guid>
		<description><![CDATA[<p> <img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/wayfarer-color-collection.jpg" border="0" align="left" vspace="4" hspace="4" alt="Ray Ban Wayfarer sunglasses color collection event" /><strong>To help launch</strong> the new <a href="http://www.framesdirect.com/framesfp/RayBan-tcqaoi/lb.html">Wayfarer</a> Color Collection, Ray-Ban collaborated with five prominent underground artists in New York for the Project Colorize Campaign, which culminated with a daylong event last month. </p>
<p>"Project Colorize," part of the month-long Public Art Gallery project, features the works of artists: Ron English (pictured left), Tara McPherson, Scott Alger, Queen Andrea and Toofly, on giant billboards in various locations around New York City. The unveiling of the billboards was accompanied by a public stunt that literally stopped traffic on Sixth Avenue when a troop of actors, dressed all in black and wearing colored Wayfarers, froze in the middle of the intersection between 31st Street and Sixth Avenue to stare up at artist Ron English’s billboard as it was unveiled. </p>
<p>The "6th Avenue Freeze" was followed by an after party at the Henri Bendel store on Fifth Avenue where customers were able to shop for <a href="http://www.framesdirect.com/framesfc/RayBan-lalhpi-slb-l.html">Ray-Ban styles</a>, including colored Wayfarers, while enjoying cocktails, hors d'oeuvres and a DJ spinning music.     </p>
<p><center> </center><br />
<center><em>-Deirdre Carroll<br />
Reprinted Courtesy 20/20 magazine</em></center><br />
<center> </center></p>
<p>Related pages: <a href="http://www.framesdirect.com/eyewear-blog/ray-ban-wayfarer-the-legend-renewed/">Ray Ban Wayfarer - The Legend Renewed</a>, <a href="http://www.framesdirect.com/eyewear-blog/madonna-in-specially-made-ray-ban-wayfarer/">Madonna in Specially Made Ray Ban Wayfarer</a>, <a href="http://www.framesdirect.com/eyewear-blog/ray-ban-sunglasses-retro-comeback/">Ray Ban Sunglasses Declared Retro Comeback of the Summer</a>.</p>
<p><em><br />
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			<content:encoded><![CDATA[<p> <img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/wayfarer-color-collection.jpg" border="0" align="left" vspace="4" hspace="4" alt="Ray Ban Wayfarer sunglasses color collection event" /><strong>To help launch</strong> the new <a href="http://www.framesdirect.com/framesfp/RayBan-tcqaoi/lb.html">Wayfarer</a> Color Collection, Ray-Ban collaborated with five prominent underground artists in New York for the Project Colorize Campaign, which culminated with a daylong event last month. </p>
<p>"Project Colorize," part of the month-long Public Art Gallery project, features the works of artists: Ron English (pictured left), Tara McPherson, Scott Alger, Queen Andrea and Toofly, on giant billboards in various locations around New York City. The unveiling of the billboards was accompanied by a public stunt that literally stopped traffic on Sixth Avenue when a troop of actors, dressed all in black and wearing colored Wayfarers, froze in the middle of the intersection between 31st Street and Sixth Avenue to stare up at artist Ron English’s billboard as it was unveiled. </p>
<p>The "6th Avenue Freeze" was followed by an after party at the Henri Bendel store on Fifth Avenue where customers were able to shop for <a href="http://www.framesdirect.com/framesfc/RayBan-lalhpi-slb-l.html">Ray-Ban styles</a>, including colored Wayfarers, while enjoying cocktails, hors d'oeuvres and a DJ spinning music.     </p>
<p><center> </center><br />
<center><em>-Deirdre Carroll<br />
Reprinted Courtesy 20/20 magazine</em></center><br />
<center> </center></p>
<p>Related pages: <a href="http://www.framesdirect.com/eyewear-blog/ray-ban-wayfarer-the-legend-renewed/">Ray Ban Wayfarer - The Legend Renewed</a>, <a href="http://www.framesdirect.com/eyewear-blog/madonna-in-specially-made-ray-ban-wayfarer/">Madonna in Specially Made Ray Ban Wayfarer</a>, <a href="http://www.framesdirect.com/eyewear-blog/ray-ban-sunglasses-retro-comeback/">Ray Ban Sunglasses Declared Retro Comeback of the Summer</a>.</p>
<p><em><br />
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		<title>Hurricane Ike Can&#8217;t Keep Us Down!</title>
		<link>http://www.framesdirect.com/eyewear-blog/hurricane-ike-cant-keep-us-down/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/hurricane-ike-cant-keep-us-down/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 03:25:27 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[frames direct]]></category>

		<category><![CDATA[houston]]></category>

		<category><![CDATA[hurricane ike]]></category>

		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/hurricane-ike-cant-keep-us-down/</guid>
		<description><![CDATA[<p> <strong>Due to problems</strong> at the Marathon Tower data center cause by Hurricane Ike, the <a href="http://www.framesdirect.com/">FramesDirect.com web site</a> was down for nearly a day. We appear to be back up and apologize for any inconvenience this might have caused to our loyal visitors. Considering the amount of damage and lack of power that many businesses and residents in the Houston area suffered, we were lucky. Our offices are intact with electricity, air conditioning and phone service, so we will be open as usual Monday morning.</p>
<p>Thanks for coming back!</p>


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			<content:encoded><![CDATA[<p> <strong>Due to problems</strong> at the Marathon Tower data center cause by Hurricane Ike, the <a href="http://www.framesdirect.com/">FramesDirect.com web site</a> was down for nearly a day. We appear to be back up and apologize for any inconvenience this might have caused to our loyal visitors. Considering the amount of damage and lack of power that many businesses and residents in the Houston area suffered, we were lucky. Our offices are intact with electricity, air conditioning and phone service, so we will be open as usual Monday morning.</p>
<p>Thanks for coming back!</p>


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		<title>Optical Discussion Board Unveiled</title>
		<link>http://www.framesdirect.com/eyewear-blog/optical-discussion-board-unveiled/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/optical-discussion-board-unveiled/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 15:04:16 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[board]]></category>

		<category><![CDATA[comments]]></category>

		<category><![CDATA[contact lenses]]></category>

		<category><![CDATA[discussion]]></category>

		<category><![CDATA[eyeglasses]]></category>

		<category><![CDATA[Eyewear]]></category>

		<category><![CDATA[forum]]></category>

		<category><![CDATA[goggles]]></category>

		<category><![CDATA[optical]]></category>

		<category><![CDATA[sunglasses]]></category>

		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/optical-discussion-board-unveiled/</guid>
		<description><![CDATA[<p> <a href="http://www.framesdirect.com/eyewear-blog/about/optical-discussions"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/optical-discussion-forum.jpg" border="0" align="left" vspace="4" hspace="8" alt="Try the new optical discussion forum page" /></a><strong>We're happy </strong>to announce the addition of an <a href="http://www.framesdirect.com/eyewear-blog/about/optical-discussions">Optical Discussion Board</a> feature to The Eye Zone blog. The new forum-like interface on our discussion board page provides an easy to read and follow list of all recent comments posted on the blog. Visitors no longer have to go to the actual blog posts to see which have active discussions.</p>
<p>So, feel free to join in on any of these moderated discussions about our various posts regarding optical news, sunglasses, eyeglasses, goggles, <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a>, celebrity eyewear, etc.</p>
<p><em><br />
Want to get these alerts immediately? Just sign up to follow us on Twitter at <a href="http://www.twitter.com/framesdirect" target="blank" ref="nofollow">http://www.twitter.com/framesdirect</a>.</em></p>


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			<content:encoded><![CDATA[<p> <a href="http://www.framesdirect.com/eyewear-blog/about/optical-discussions"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/optical-discussion-forum.jpg" border="0" align="left" vspace="4" hspace="8" alt="Try the new optical discussion forum page" /></a><strong>We're happy </strong>to announce the addition of an <a href="http://www.framesdirect.com/eyewear-blog/about/optical-discussions">Optical Discussion Board</a> feature to The Eye Zone blog. The new forum-like interface on our discussion board page provides an easy to read and follow list of all recent comments posted on the blog. Visitors no longer have to go to the actual blog posts to see which have active discussions.</p>
<p>So, feel free to join in on any of these moderated discussions about our various posts regarding optical news, sunglasses, eyeglasses, goggles, <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a>, celebrity eyewear, etc.</p>
<p><em><br />
Want to get these alerts immediately? Just sign up to follow us on Twitter at <a href="http://www.twitter.com/framesdirect" target="blank" ref="nofollow">http://www.twitter.com/framesdirect</a>.</em></p>


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		<title>The USAF Thunderbirds Soar in Scheyden Flip Up Sunglasses</title>
		<link>http://www.framesdirect.com/eyewear-blog/the-usaf-thunderbirds-soar-in-scheyden-flip-up-sunglasses/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/the-usaf-thunderbirds-soar-in-scheyden-flip-up-sunglasses/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 17:12:38 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[air show]]></category>

		<category><![CDATA[Scheyden]]></category>

		<category><![CDATA[sunglasses]]></category>

		<category><![CDATA[thunderbirds]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/the-usaf-thunderbirds-soar-in-scheyden-flip-up-sunglasses/</guid>
		<description><![CDATA[<p> <a href="http://www.youtube.com/v/Wqb5Fk2l1eI&#038;hl=en" target="_blank"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/play-scheyden-thunderbirds.jpg" border="0" align="left" vspace="4" hspace="4" alt="Thunderbirds wearing Scheyden Flip Ups Sunglasses" /></a><strong>(Vacaville, CA) Over Labor Day</strong> weekend, Travis Air Force Base hosted the Air Expo, featuring the Thunderbirds.  The Thunderbirds, U.S. Air Force Air Demonstration Squadron, put on quite a spectacular show, despite the high wind gusts that came through.  Adults and kids of all ages came out to see the magnificent Thunderbirds sore through the air at remarkable speeds while performing precision aerial maneuvers.  The Thunderbirds have been spotted wearing the <a href="http://www.framesdirect.com/framesfc/Scheyden_Flip-up-lamjmd-slb-l.html">Flip-up sunglasses from Scheyden Eyewear</a>.</p>
<p>You can also see the video of a pilot in-flight, wearing the Flip Ups, by clicking on the video image above.</p>
<p>Related pages &#038; posts: <a href="http://www.framesdirect.com/eyewear-blog/scheyden-eyewear-soars-over-airventure-2008/">Scheyden Eyewear Soars Over AirVenture 2008</a>, <a href="http://www.framesdirect.com/framesfc/Scheyden-lamjmc-slb-l.html">Scheyden Sunglasses</a>, <a href="http://www.framesdirect.com/framesfc/Scheyden_Flip-up-lamjmd-slb-l.html">Scheyden Flip-Up Sunglasses</a>.</p>
<p><em><br />
Want to get these alerts immediately? Just sign up to follow us on Twitter at <a href="http://www.twitter.com/framesdirect" target="blank" ref="nofollow">http://www.twitter.com/framesdirect</a>.</em></p>


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			<content:encoded><![CDATA[<p> <a href="http://www.youtube.com/v/Wqb5Fk2l1eI&#038;hl=en" target="_blank"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/play-scheyden-thunderbirds.jpg" border="0" align="left" vspace="4" hspace="4" alt="Thunderbirds wearing Scheyden Flip Ups Sunglasses" /></a><strong>(Vacaville, CA) Over Labor Day</strong> weekend, Travis Air Force Base hosted the Air Expo, featuring the Thunderbirds.  The Thunderbirds, U.S. Air Force Air Demonstration Squadron, put on quite a spectacular show, despite the high wind gusts that came through.  Adults and kids of all ages came out to see the magnificent Thunderbirds sore through the air at remarkable speeds while performing precision aerial maneuvers.  The Thunderbirds have been spotted wearing the <a href="http://www.framesdirect.com/framesfc/Scheyden_Flip-up-lamjmd-slb-l.html">Flip-up sunglasses from Scheyden Eyewear</a>.</p>
<p>You can also see the video of a pilot in-flight, wearing the Flip Ups, by clicking on the video image above.</p>
<p>Related pages &#038; posts: <a href="http://www.framesdirect.com/eyewear-blog/scheyden-eyewear-soars-over-airventure-2008/">Scheyden Eyewear Soars Over AirVenture 2008</a>, <a href="http://www.framesdirect.com/framesfc/Scheyden-lamjmc-slb-l.html">Scheyden Sunglasses</a>, <a href="http://www.framesdirect.com/framesfc/Scheyden_Flip-up-lamjmd-slb-l.html">Scheyden Flip-Up Sunglasses</a>.</p>
<p><em><br />
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		<title>Polarization Advantages in Fishing Sunglasses</title>
		<link>http://www.framesdirect.com/eyewear-blog/polarization-advantages-in-fishing-sunglasses/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/polarization-advantages-in-fishing-sunglasses/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 14:51:53 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[anti-reflective]]></category>

		<category><![CDATA[fishing]]></category>

		<category><![CDATA[lens color]]></category>

		<category><![CDATA[polarization]]></category>

		<category><![CDATA[polarized]]></category>

		<category><![CDATA[sunglasses]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/polarization-advantages-in-fishing-sunglasses/</guid>
		<description><![CDATA[<p> <img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/fish-in-net.jpg" border="0" align="left" vspace="4" hspace="4" alt="Polarization is important for fishing sunglasses." /><strong>It starts</strong> 93 million miles away with the sun belting out unimaginable amounts of light ... visible, ultraviolet and infared. Here at home, the light bounces off the water and suddenly, we have glare. Eye strain and washed-out colors are constant, nagging problems, even when fishing on overcast days. Polarization is the solution.</p>
<p>The <a href="http://www.framesdirect.com/lens_options_polarized.asp">polarized lens</a> design results in amazingly clear, sharp, and glare free vision. The horizontal reflected glare is blocked by the polarizing film and overhead and reflected glare are eliminated by the options of mirror and <a href="http://www.framesdirect.com/lens_options_antireflective.asp">anti-reflective coatings</a>.</p>
<p>The waterproof coatings of the polarized lenses shed water and snow to make cleaning a snap. </p>
<p>Whether it be the Caribbean, the Alaskan shores, an Ozark mountain lake or grandpa's pond, serious fishermen need the ultimate in eyewear protection for maximum performance. </p>
<p>Fishermen need to see the action on the water and below the water's surface. Lens color is a vital factor in choosing the perfect pair of <a href="http://www.framesdirect.com/polarized-fishing-sun-glasses-eyewear-gst-les.html">fishing sunglasses</a>.</p>
<p>The proper <a href="http://www.framesdirect.com/lens_options_tint.asp">lens color</a> will increase fishermen's skill and improve performance. For example, in mountain stream fishing an amber or copper lens is the best because it matches the color of the brown rocky stream bottom. The closer the lens tint matches the background the more the lens will make the fish stand out. The polarized filter cuts the glare off the top of the water and the tint of the lens makes the fish stand out. No matter how avid the fishermen, whether for relaxation and enjoyment, occupationally or professionally, FramesDirect.com has the best fishing sunwear to meet every environment. We want to keep you where the fish are biting!</p>
<p>See our <a href="http://www.framesdirect.com/polarized-fishing-sun-glasses-eyewear-gst-les.html">Polarized Fishing Sunglasses</a> page for some great shades for your next fishing trip. Some are available  in prescription models, too.</p>
<p>Related posts &#038; pages: <a href="http://www.framesdirect.com/eyewear-blog/great-summer-sunglasses/">Great Summer Sunglasses</a>, <a href="http://www.framesdirect.com/eyewear-blog/new-video-maui-jim-sunglasses/">New Video: Maui Jim Sunglasses</a>, <a href="http://www.framesdirect.com/eyewear-blog/new-video-dr-cooper-on-costa-del-mar-sunglasses/">New Video: Dr. Cooper on Costa Del Mar Sunglasses</a>,  <a href="http://www.framesdirect.com/eyewear-blog/protective-sports-eyewear/">Protective Sports Eyewear</a>, <a href="http://www.framesdirect.com/eyewear-blog/sunglasses-101-outdoor-sports-sunglasses/">Sunglasses 101 - Outdoor, Tennis &#038; Sports Sunglasses</a>, <a href="http://www.framesdirect.com/sunglasses/">Sunglasses Catalog</a>.</p>
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			<content:encoded><![CDATA[<p> <img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/fish-in-net.jpg" border="0" align="left" vspace="4" hspace="4" alt="Polarization is important for fishing sunglasses." /><strong>It starts</strong> 93 million miles away with the sun belting out unimaginable amounts of light ... visible, ultraviolet and infared. Here at home, the light bounces off the water and suddenly, we have glare. Eye strain and washed-out colors are constant, nagging problems, even when fishing on overcast days. Polarization is the solution.</p>
<p>The <a href="http://www.framesdirect.com/lens_options_polarized.asp">polarized lens</a> design results in amazingly clear, sharp, and glare free vision. The horizontal reflected glare is blocked by the polarizing film and overhead and reflected glare are eliminated by the options of mirror and <a href="http://www.framesdirect.com/lens_options_antireflective.asp">anti-reflective coatings</a>.</p>
<p>The waterproof coatings of the polarized lenses shed water and snow to make cleaning a snap. </p>
<p>Whether it be the Caribbean, the Alaskan shores, an Ozark mountain lake or grandpa's pond, serious fishermen need the ultimate in eyewear protection for maximum performance. </p>
<p>Fishermen need to see the action on the water and below the water's surface. Lens color is a vital factor in choosing the perfect pair of <a href="http://www.framesdirect.com/polarized-fishing-sun-glasses-eyewear-gst-les.html">fishing sunglasses</a>.</p>
<p>The proper <a href="http://www.framesdirect.com/lens_options_tint.asp">lens color</a> will increase fishermen's skill and improve performance. For example, in mountain stream fishing an amber or copper lens is the best because it matches the color of the brown rocky stream bottom. The closer the lens tint matches the background the more the lens will make the fish stand out. The polarized filter cuts the glare off the top of the water and the tint of the lens makes the fish stand out. No matter how avid the fishermen, whether for relaxation and enjoyment, occupationally or professionally, FramesDirect.com has the best fishing sunwear to meet every environment. We want to keep you where the fish are biting!</p>
<p>See our <a href="http://www.framesdirect.com/polarized-fishing-sun-glasses-eyewear-gst-les.html">Polarized Fishing Sunglasses</a> page for some great shades for your next fishing trip. Some are available  in prescription models, too.</p>
<p>Related posts &#038; pages: <a href="http://www.framesdirect.com/eyewear-blog/great-summer-sunglasses/">Great Summer Sunglasses</a>, <a href="http://www.framesdirect.com/eyewear-blog/new-video-maui-jim-sunglasses/">New Video: Maui Jim Sunglasses</a>, <a href="http://www.framesdirect.com/eyewear-blog/new-video-dr-cooper-on-costa-del-mar-sunglasses/">New Video: Dr. Cooper on Costa Del Mar Sunglasses</a>,  <a href="http://www.framesdirect.com/eyewear-blog/protective-sports-eyewear/">Protective Sports Eyewear</a>, <a href="http://www.framesdirect.com/eyewear-blog/sunglasses-101-outdoor-sports-sunglasses/">Sunglasses 101 - Outdoor, Tennis &#038; Sports Sunglasses</a>, <a href="http://www.framesdirect.com/sunglasses/">Sunglasses Catalog</a>.</p>
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		<title>Angel Eyewear&#8217;s Pink Promise to Fight Breast Cancer</title>
		<link>http://www.framesdirect.com/eyewear-blog/angel-eyewears-pink-promise-to-fight-breast-cancer/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/angel-eyewears-pink-promise-to-fight-breast-cancer/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 14:55:42 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[angel]]></category>

		<category><![CDATA[breast cancer]]></category>

		<category><![CDATA[cancer]]></category>

		<category><![CDATA[Eyewear]]></category>

		<category><![CDATA[sunglasses]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/angel-eyewears-pink-promise-to-fight-breast-cancer/</guid>
		<description><![CDATA[<p> <center><a href="http://www.framesdirect.com/framesfp/Angel-tcsjtd/lb.html"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/PinkPromise-Group.jpg" border="0" alt="Proceeds from the same of Angel Imagination sunglasses will help fight breast cancer" target="_blank"/></a></center></p>
<p><strong>Angel Eyewear sends</strong> a Pink Promise to you this season to aid in Breast Cancer awareness and prevention. </p>
<p>Because everyone needs an Angel watching over them, this season <a href="http://www.framesdirect.com/framesfc/Angel-lamaqh-slb-l.html">Angel Eyewear</a> has adapted one of its most popular styles, <a href="http://www.framesdirect.com/framesfp/Angel-tcsjtd/lb.html">Imagination sunglasses</a>, to reflect the company's dedication to the fight against breast cancer. A portion of all proceeds generated by the Pink Promise Imagination sunglasses sold will be donated to nonprofit Keep A Breast Foundation's youth awareness and outreach efforts.</p>
<p>Pink Promise Imagination consists of two distinct color options that will evoke awareness while reflecting personal style. Nude (QAG3234) and Black Pearl (QAG1176) will both feature rose-colored heart designs at the hinges as well as a pink ribbon charm on the temple tip. Blending style and cause, Imagination also adorns a pink ribbon theme in the lining of the frame case and lens-cleaning cloth.</p>
<p>"Angel is an advocate of regular screenings and a promoter of early detection. With help from our customers, we believe there can be a day when we find a cure and those diagnosed can fight and survive," said Scott Sorensen from Angel Eyewear. </p>
<p>Related posts &#038; pages: <a href="http://www.framesdirect.com/eyewear-blog/sunglasses-roundup-persol-nike-police-costa-del-mar-angel/">Sunglasses Roundup - Persol, Nike, Police, Costa Del Mar, Angel</a>, <a href="http://www.framesdirect.com/sunglasses/">Sunglasses</a></p>
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			<content:encoded><![CDATA[<p> <center><a href="http://www.framesdirect.com/framesfp/Angel-tcsjtd/lb.html"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/PinkPromise-Group.jpg" border="0" alt="Proceeds from the same of Angel Imagination sunglasses will help fight breast cancer" target="_blank"/></a></center></p>
<p><strong>Angel Eyewear sends</strong> a Pink Promise to you this season to aid in Breast Cancer awareness and prevention. </p>
<p>Because everyone needs an Angel watching over them, this season <a href="http://www.framesdirect.com/framesfc/Angel-lamaqh-slb-l.html">Angel Eyewear</a> has adapted one of its most popular styles, <a href="http://www.framesdirect.com/framesfp/Angel-tcsjtd/lb.html">Imagination sunglasses</a>, to reflect the company's dedication to the fight against breast cancer. A portion of all proceeds generated by the Pink Promise Imagination sunglasses sold will be donated to nonprofit Keep A Breast Foundation's youth awareness and outreach efforts.</p>
<p>Pink Promise Imagination consists of two distinct color options that will evoke awareness while reflecting personal style. Nude (QAG3234) and Black Pearl (QAG1176) will both feature rose-colored heart designs at the hinges as well as a pink ribbon charm on the temple tip. Blending style and cause, Imagination also adorns a pink ribbon theme in the lining of the frame case and lens-cleaning cloth.</p>
<p>"Angel is an advocate of regular screenings and a promoter of early detection. With help from our customers, we believe there can be a day when we find a cure and those diagnosed can fight and survive," said Scott Sorensen from Angel Eyewear. </p>
<p>Related posts &#038; pages: <a href="http://www.framesdirect.com/eyewear-blog/sunglasses-roundup-persol-nike-police-costa-del-mar-angel/">Sunglasses Roundup - Persol, Nike, Police, Costa Del Mar, Angel</a>, <a href="http://www.framesdirect.com/sunglasses/">Sunglasses</a></p>
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		<title>A Conversation with Laurence Lafont</title>
		<link>http://www.framesdirect.com/eyewear-blog/a-conversation-with-laurence-lafont/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/a-conversation-with-laurence-lafont/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 15:07:26 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[babies]]></category>

		<category><![CDATA[children]]></category>

		<category><![CDATA[eyeglasses]]></category>

		<category><![CDATA[Eyewear]]></category>

		<category><![CDATA[kids]]></category>

		<category><![CDATA[lafont]]></category>

		<category><![CDATA[laurence lafont]]></category>

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		<description><![CDATA[<p> <center> <img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/laurence-lafont.jpg" border="0" aligh="left" hspace="4" vspace="4" alt="Laurence Lafont on eyeglasses and sunglasses for kids and babies" /></center></p>
<p><strong>Parisian-born</strong> Laurence Lafont began designing eyewear in the '70s out of necessity, she says. After marrying into the optical business - her husband, Philippe Lafont, is the grandson of the founder of the Lafont boutiques in Paris - she began noting the lack of interesting eyewear. "I said to my husband it's a pity there isn't any eyewear for our generation. There were a few designer collections, but the styling was old-fashioned and really boring. We and our friends bought antique frames at flea markets because they were a lot more interesting than what was available in optical shops," Lafont says. To add interest to the eyewear, she and her husband hand painted some <a href="http://www.framesdirect.com/framesfc/RayBan-lalhpi-slb-l.html">Ray-Ban frames</a> sold in the Lafont shop. "At that point everyone was wearing the <a href="http://www.framesdirect.com/framesfp/RayBan-tcqaoi/lb.html">Wayfarer</a> in black. We started offering it in a lot of different colors with tinted lenses. That was our first adventure with eyewear design." </p>
<p>Then her husband suggested she design a few frames for the Lafont boutique, which at that time only retailed products by other manufacturers. The first collection sold so well opticians throughout France began to call the boutique to purchase frames. This led to the couple's decision in 1979 to go into eyewear design in earnest. </p>
<p>Although the majority of the collection was designed for adults, almost from the beginning <a href="http://www.framesdirect.com/framesfc/Lafont_Kids-lamgtf-pr-l.html">Lafont also designed frames for children</a>, also out of necessity. "We had young children of our own and the eyewear available for them was ugly - a nightmare," she explains. </p>
<p>So Lafont started a small collection of colorful frames, some with floral prints, for four to seven year olds, then expanded to include seven to 12 years olds. The first style Lafont designed for kids was the P-3. Not a perfect shape for very young children, she notes. "It's more suitable for seven or eight year olds and older because their face shapes are developed enough to handle that shape. But we learned and our kids' styles have always done very well." </p>
<p>However, the children's collection did not include styles for infants to four year olds. "Now we have two granddaughters - one is six months and one is under two," Lafont notes. So once again she is designing out of necessity. "We felt it was time to reach out to one more generation." The result: Lafont Pour les Bebes, an eight-piece collection, together with a presentation kit, which launched at MIDO in May. </p>
<p>Designing for babies presents its own set of challenges. "You need a totally different approach for babies," Lafont says. The materials have to be soft and flexible so she uses two layers of acetate: the bottom layer is a rubbery substance that will adhere to the face; the top layer is a transparent acetate. The temples are molded - molding is necessary for this age group so that the frames stay put, Lafont explains. Two designs are available, a mini-round for those under two and a small oval for those two to four. She does not use cable temples, but the temple tips have small openings and a rubbery type of ribbon is available, which parents can use to secure the frame if they want. "We actually used our grandchildren as fitting models for the designs to see what worked and what didn’t," Lafont says. "Now the little one wears the round and the older one the oval, as sunglasses." </p>
<p>Whether designing for babies, children or adults, the foundation of the Lafont collection has always been color. "A rectangular frame is a rectangular frame. The personality of any collection is in its colors," Lafont explains. "The number-one color for girls is pink. I always ask why do we have to do so much pink?" the designer says. "But that’s what girls want - pink, pink, pink. And they like purple, too. For boys we do two-tone blues, blue and green, blue and red, brown and kaki or brown and orange. The girls can wear the blues and reds if they like, but they usually want pink." Of course, the new collection, Pour les Bebes, features a lot of pink and blue and green, many with floral and geometric accents on the temples. </p>
<p>The response to the new babies collection has been great - "better than we expected," Lafont comments. "Our biggest children's market is in Europe: France first and then Belgium, where we have had a strong children's business almost since we started. We have a good kids' business in certain locations in the U.S., but there is some resistance because we are considered expensive for kids," she says. "But I always use the analogy that good shoes for kids can be almost as expensive as shoes for adults. Children's shoes and glasses are smaller in size, but the same quality materials and same amount of design and technology - if not more - go into the children's product. Actually our older kids' styles are often sold to petite adults so that helps expand the market a bit, too. With the babies, though, my goal is to provide good quality and attractive styling for parents who want nice things for their infants," Lafont emphasizes. "Those are the customers we want to reach." </p>
<p>Her next step is to do "mini sunnies," sunglasses for babies. This will be a challenge she realizes because of the cost. "We’ve tried in the past adding sunglasses to our collections for the older kids and found them impossible to sell. But that is our next step. It is really important for children of all ages to have quality sun protection." As Madame Lafont so aptly puts it: "Voila - a new generation." </p>
<p><center> </center><br />
<center><em>Reprinted Courtesy 20/20 magazine</em></center><br />
<center> </center></p>
<p>Related posts &#038; pages: <a href="http://www.framesdirect.com/framesfc/Lafont-lamatj-slb-l.html">Lafont sunglasses</a>, <a href="http://www.framesdirect.com/framesfc/Lafont-lamatj-pr-l.html">Lafont eyeglasses</a>, <a href="http://www.framesdirect.com/lafont/">Lafont Eyewear</a>, <a href="http://www.framesdirect.com/eyewear-blog/lafont-soledad-panther-in-teen-prom-magazine/">Lafont Soledad Panther in Teen Prom Magazine</a>, <a href="http://www.framesdirect.com/eyewear-blog/lafont-kids-eyeglasses-added/">Lafont Kids eyeglasses added</a>.</p>
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			<content:encoded><![CDATA[<p> <center> <img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/laurence-lafont.jpg" border="0" aligh="left" hspace="4" vspace="4" alt="Laurence Lafont on eyeglasses and sunglasses for kids and babies" /></center></p>
<p><strong>Parisian-born</strong> Laurence Lafont began designing eyewear in the '70s out of necessity, she says. After marrying into the optical business - her husband, Philippe Lafont, is the grandson of the founder of the Lafont boutiques in Paris - she began noting the lack of interesting eyewear. "I said to my husband it's a pity there isn't any eyewear for our generation. There were a few designer collections, but the styling was old-fashioned and really boring. We and our friends bought antique frames at flea markets because they were a lot more interesting than what was available in optical shops," Lafont says. To add interest to the eyewear, she and her husband hand painted some <a href="http://www.framesdirect.com/framesfc/RayBan-lalhpi-slb-l.html">Ray-Ban frames</a> sold in the Lafont shop. "At that point everyone was wearing the <a href="http://www.framesdirect.com/framesfp/RayBan-tcqaoi/lb.html">Wayfarer</a> in black. We started offering it in a lot of different colors with tinted lenses. That was our first adventure with eyewear design." </p>
<p>Then her husband suggested she design a few frames for the Lafont boutique, which at that time only retailed products by other manufacturers. The first collection sold so well opticians throughout France began to call the boutique to purchase frames. This led to the couple's decision in 1979 to go into eyewear design in earnest. </p>
<p>Although the majority of the collection was designed for adults, almost from the beginning <a href="http://www.framesdirect.com/framesfc/Lafont_Kids-lamgtf-pr-l.html">Lafont also designed frames for children</a>, also out of necessity. "We had young children of our own and the eyewear available for them was ugly - a nightmare," she explains. </p>
<p>So Lafont started a small collection of colorful frames, some with floral prints, for four to seven year olds, then expanded to include seven to 12 years olds. The first style Lafont designed for kids was the P-3. Not a perfect shape for very young children, she notes. "It's more suitable for seven or eight year olds and older because their face shapes are developed enough to handle that shape. But we learned and our kids' styles have always done very well." </p>
<p>However, the children's collection did not include styles for infants to four year olds. "Now we have two granddaughters - one is six months and one is under two," Lafont notes. So once again she is designing out of necessity. "We felt it was time to reach out to one more generation." The result: Lafont Pour les Bebes, an eight-piece collection, together with a presentation kit, which launched at MIDO in May. </p>
<p>Designing for babies presents its own set of challenges. "You need a totally different approach for babies," Lafont says. The materials have to be soft and flexible so she uses two layers of acetate: the bottom layer is a rubbery substance that will adhere to the face; the top layer is a transparent acetate. The temples are molded - molding is necessary for this age group so that the frames stay put, Lafont explains. Two designs are available, a mini-round for those under two and a small oval for those two to four. She does not use cable temples, but the temple tips have small openings and a rubbery type of ribbon is available, which parents can use to secure the frame if they want. "We actually used our grandchildren as fitting models for the designs to see what worked and what didn’t," Lafont says. "Now the little one wears the round and the older one the oval, as sunglasses." </p>
<p>Whether designing for babies, children or adults, the foundation of the Lafont collection has always been color. "A rectangular frame is a rectangular frame. The personality of any collection is in its colors," Lafont explains. "The number-one color for girls is pink. I always ask why do we have to do so much pink?" the designer says. "But that’s what girls want - pink, pink, pink. And they like purple, too. For boys we do two-tone blues, blue and green, blue and red, brown and kaki or brown and orange. The girls can wear the blues and reds if they like, but they usually want pink." Of course, the new collection, Pour les Bebes, features a lot of pink and blue and green, many with floral and geometric accents on the temples. </p>
<p>The response to the new babies collection has been great - "better than we expected," Lafont comments. "Our biggest children's market is in Europe: France first and then Belgium, where we have had a strong children's business almost since we started. We have a good kids' business in certain locations in the U.S., but there is some resistance because we are considered expensive for kids," she says. "But I always use the analogy that good shoes for kids can be almost as expensive as shoes for adults. Children's shoes and glasses are smaller in size, but the same quality materials and same amount of design and technology - if not more - go into the children's product. Actually our older kids' styles are often sold to petite adults so that helps expand the market a bit, too. With the babies, though, my goal is to provide good quality and attractive styling for parents who want nice things for their infants," Lafont emphasizes. "Those are the customers we want to reach." </p>
<p>Her next step is to do "mini sunnies," sunglasses for babies. This will be a challenge she realizes because of the cost. "We’ve tried in the past adding sunglasses to our collections for the older kids and found them impossible to sell. But that is our next step. It is really important for children of all ages to have quality sun protection." As Madame Lafont so aptly puts it: "Voila - a new generation." </p>
<p><center> </center><br />
<center><em>Reprinted Courtesy 20/20 magazine</em></center><br />
<center> </center></p>
<p>Related posts &#038; pages: <a href="http://www.framesdirect.com/framesfc/Lafont-lamatj-slb-l.html">Lafont sunglasses</a>, <a href="http://www.framesdirect.com/framesfc/Lafont-lamatj-pr-l.html">Lafont eyeglasses</a>, <a href="http://www.framesdirect.com/lafont/">Lafont Eyewear</a>, <a href="http://www.framesdirect.com/eyewear-blog/lafont-soledad-panther-in-teen-prom-magazine/">Lafont Soledad Panther in Teen Prom Magazine</a>, <a href="http://www.framesdirect.com/eyewear-blog/lafont-kids-eyeglasses-added/">Lafont Kids eyeglasses added</a>.</p>
<p><em><br />
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		<title>Scheyden Eyewear Soars Over AirVenture 2008!</title>
		<link>http://www.framesdirect.com/eyewear-blog/scheyden-eyewear-soars-over-airventure-2008/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/scheyden-eyewear-soars-over-airventure-2008/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 14:29:32 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[airventure]]></category>

		<category><![CDATA[aviation]]></category>

		<category><![CDATA[aviator]]></category>

		<category><![CDATA[Eyewear]]></category>

		<category><![CDATA[pilot]]></category>

		<category><![CDATA[Scheyden]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/scheyden-eyewear-soars-over-airventure-2008/</guid>
		<description><![CDATA[<p> <a href="http://www.framesdirect.com/framesfc/Scheyden_Flip-up-lamjmd-slb-l.html"><img src="http://www.framesdirect.com/CommonImages/product_ads/Scheyden_flipups_p.jpg" border="0" align="left" vspace="4" hspace="4" alt="Scheyden Flip Up Sunglasses" /></a><strong>The air show</strong> performance &#038; sky-writing team of Suzanne and Steve Oliver were so pleased with the quality of their new <a href="http://www.framesdirect.com/framesfc/Scheyden-lamjmc-slb-l.html">Scheyden sunglasses</a> that they spelled out the company name in the skies over EAA's AirVenture, the world's largest General Aviation air show held annually in Oshkosh, Wisconsin. In the eyes of air show performers, aviation professionals, and pilots of all types, Scheyden Eyewear has quickly become one of the industry's favorite brand names.</p>
<p>Product sales for Scheyden, as well as their associated luggage affiliate Club Glove, were so brisk at Oshkosh that event attendees and aircraft manufacturers couldn't help but notice the constant buzz of excitement and activity at the Scheyden display area.</p>
<p>Pilots and professionals within in the aviation community have discovered that the customized function, unmatched quality, and unique styling of these glasses foster a safer and more comfortable cockpit environment. By instantly adapting to changing light conditions with their patented flip function, <a href="http://www.framesdirect.com/framesfc/Scheyden_Flip-up-lamjmd-slb-l.html">Scheyden Flip-Up Sunglasses</a> help pilots stay hands-free while blocking reflectivity and erasing glare. There's also no need to switch eyewear for "readers" or a prescription lens.</p>
<p>Prescription wearers applaud the Rx versions of these glasses because they are able customize the lenses to fit their own eyesight requirements. Part of Scheyden's formula for success is due to this kind of unparalleled customer service and attention to detail.</p>
<p>Aviators wearing headsets or earpieces have commented how comfortable and lightweight these glasses feel underneath their listening devices. In fact, Scheyden Eyewear and a large headset manufacturer realized the harmonious relationship between their products by promoting them together at AirVenture 2008. The results were an enormous success.</p>
<p>Scheyden has also been involved with sponsoring EAA's Young Eagles, a flight program enthusiastically supported by actor Harrison Ford which gives kids their first taste of aviation. </p>
<p>Scheyden and sister company Club Glove also contributed to the AirVenture Celebrity Golf Tournament as well as the TBM Aircraft Owners Gathering at Oshkosh.</p>
<p>2006 U.S. National Aerobatic Champion and Team Scheyden Member Debbie Rihn-Harvey attended the event flying her Cap 232 monoplane in some of the most spectacular aerobatic displays of the entire air show. Mike Niccum, who is another Team Scheyden Member, Air Show Performer, 2004 Advanced World Team Member and Unlimited Competition Pilot displayed his beautiful Staudacher aircraft at the aerobatic facility while signing autographs and answering spectators' questions about National and World Competition.</p>
<p>It seems nothing is holding Scheyden back when it comes to functional eyewear coupled with great styling. Scheyden’s superb quality, unique features, and custom lens designs are also marking their popularity in other industries such as fly fishing, boating, and golfing.</p>
<p>Watch for Scheyden and Club Glove to support future causes and events like AirVenture as customers continue to tailor a pair of Scheyden glasses to suit their specific eyewear needs.</p>
<p>Related pages &#038; posts: <a href="http://www.framesdirect.com/framesfc/Scheyden-lamjmc-slb-l.html">Scheyden Sunglasses</a>, <a href="http://www.framesdirect.com/aviator-sunglasses-eyewear-gst-lik.html">Aviator Sunglasses</a>, <a href="http://www.framesdirect.com/framesfc/Scheyden_Flip-up-lamjmd-slb-l.html">Scheyden Flip-Up Sunglasses</a>.</p>
<p><em><br />
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			<content:encoded><![CDATA[<p> <a href="http://www.framesdirect.com/framesfc/Scheyden_Flip-up-lamjmd-slb-l.html"><img src="http://www.framesdirect.com/CommonImages/product_ads/Scheyden_flipups_p.jpg" border="0" align="left" vspace="4" hspace="4" alt="Scheyden Flip Up Sunglasses" /></a><strong>The air show</strong> performance &#038; sky-writing team of Suzanne and Steve Oliver were so pleased with the quality of their new <a href="http://www.framesdirect.com/framesfc/Scheyden-lamjmc-slb-l.html">Scheyden sunglasses</a> that they spelled out the company name in the skies over EAA's AirVenture, the world's largest General Aviation air show held annually in Oshkosh, Wisconsin. In the eyes of air show performers, aviation professionals, and pilots of all types, Scheyden Eyewear has quickly become one of the industry's favorite brand names.</p>
<p>Product sales for Scheyden, as well as their associated luggage affiliate Club Glove, were so brisk at Oshkosh that event attendees and aircraft manufacturers couldn't help but notice the constant buzz of excitement and activity at the Scheyden display area.</p>
<p>Pilots and professionals within in the aviation community have discovered that the customized function, unmatched quality, and unique styling of these glasses foster a safer and more comfortable cockpit environment. By instantly adapting to changing light conditions with their patented flip function, <a href="http://www.framesdirect.com/framesfc/Scheyden_Flip-up-lamjmd-slb-l.html">Scheyden Flip-Up Sunglasses</a> help pilots stay hands-free while blocking reflectivity and erasing glare. There's also no need to switch eyewear for "readers" or a prescription lens.</p>
<p>Prescription wearers applaud the Rx versions of these glasses because they are able customize the lenses to fit their own eyesight requirements. Part of Scheyden's formula for success is due to this kind of unparalleled customer service and attention to detail.</p>
<p>Aviators wearing headsets or earpieces have commented how comfortable and lightweight these glasses feel underneath their listening devices. In fact, Scheyden Eyewear and a large headset manufacturer realized the harmonious relationship between their products by promoting them together at AirVenture 2008. The results were an enormous success.</p>
<p>Scheyden has also been involved with sponsoring EAA's Young Eagles, a flight program enthusiastically supported by actor Harrison Ford which gives kids their first taste of aviation. </p>
<p>Scheyden and sister company Club Glove also contributed to the AirVenture Celebrity Golf Tournament as well as the TBM Aircraft Owners Gathering at Oshkosh.</p>
<p>2006 U.S. National Aerobatic Champion and Team Scheyden Member Debbie Rihn-Harvey attended the event flying her Cap 232 monoplane in some of the most spectacular aerobatic displays of the entire air show. Mike Niccum, who is another Team Scheyden Member, Air Show Performer, 2004 Advanced World Team Member and Unlimited Competition Pilot displayed his beautiful Staudacher aircraft at the aerobatic facility while signing autographs and answering spectators' questions about National and World Competition.</p>
<p>It seems nothing is holding Scheyden back when it comes to functional eyewear coupled with great styling. Scheyden’s superb quality, unique features, and custom lens designs are also marking their popularity in other industries such as fly fishing, boating, and golfing.</p>
<p>Watch for Scheyden and Club Glove to support future causes and events like AirVenture as customers continue to tailor a pair of Scheyden glasses to suit their specific eyewear needs.</p>
<p>Related pages &#038; posts: <a href="http://www.framesdirect.com/framesfc/Scheyden-lamjmc-slb-l.html">Scheyden Sunglasses</a>, <a href="http://www.framesdirect.com/aviator-sunglasses-eyewear-gst-lik.html">Aviator Sunglasses</a>, <a href="http://www.framesdirect.com/framesfc/Scheyden_Flip-up-lamjmd-slb-l.html">Scheyden Flip-Up Sunglasses</a>.</p>
<p><em><br />
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		<title>ACUVUE Contact Lenses Keep Goals in Focus</title>
		<link>http://www.framesdirect.com/eyewear-blog/acuvue-contact-lenses-keep-goals-in-focus/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/acuvue-contact-lenses-keep-goals-in-focus/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 14:15:37 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[acuvue]]></category>

		<category><![CDATA[contact lenses]]></category>

		<category><![CDATA[contacts]]></category>

		<category><![CDATA[olympics]]></category>

		<category><![CDATA[soccer]]></category>

		<category><![CDATA[sports]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/acuvue-contact-lenses-keep-goals-in-focus/</guid>
		<description><![CDATA[<p> <img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/heather-oreilly-soccer.jpg" border="0" align="left" hspace="4" vspace="4" alt="Heather O'Reilly wears Acuvue contact lenses to improve her vision" /><strong>The U.S. National Soccer Teams</strong> are getting the Beijing 2008 Olympic Games in focus thanks to Johnson &#038; Johnson Vision Care, which manufactures <a href="http://www.framesdirect.com/Acuvue-contact-lenses-cp-ni/tjs.html">ACUVUE <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a></a>. The company is an official sponsor of the U.S. Soccer Federation (USSF), the national governing body for the sport of soccer in the United States and sponsors the U.S. Men’s National Team, the U.S. Women's National Team and the U.S. Youth National Teams this year. In addition, it is providing national team members with ACUVUE contacts. </p>
<p>Through the USSF sponsorship, Johnson &#038; Johnson Vision Care educates athletes and fans about the important role vision plays in sports performance. The outreach also extends beyond sports by showing the benefits of better vision in other aspects of daily life, such as driving, working on a computer or in the classroom.   </p>
<p>U.S. Women's National Team member Heather O’Reilly (shown in action) plays a leading role in the efforts to educate athletes and other performance-minded individuals by sharing her personal story about the valuable role of vision in life. "I didn't realize how much my bad eyesight was affecting me on the field, until an eye exam revealed that my vision was less than it should be," says O'Reilly. "With proper vision correction, I've noticed a change in my game. I can actually see the spin of the ball, which helps me anticipate where it's heading and makes my shots and passes more precise." </p>
<p>"Good vision is critical to achievement in athletics and life," notes Gigi Garcia, head athletic trainer for the Women's National Team. "While training and practice are important to hone and refine skills, it's not possible to fully apply these skills at a high level without good vision."      </p>
<p><center> </center><br />
<center><em>-Jackie Micucci<br />Reprinted Courtesy 20/20 magazine</em></center><br />
<center> </center></p>
<p>Related posts &#038; pages: <a href="http://www.framesdirect.com/contact-lenses/"><a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a> catalog</a>, <a href="http://www.framesdirect.com/eyewear-blog/contact-lens-faq/">Contact Lens FAQ</a>, <a href="http://www.framesdirect.com/eyewear-blog/protective-sports-eyewear/">Protective Sports Eyewear</a>, <a href="http://www.framesdirect.com/eyewear-blog/bolle-tips-for-wearing-goggles-over-corrective-eyewear/">Bolle Tips for Wearing Goggles over Corrective Eyewear</a> .</p>
<p><em><br />
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			<content:encoded><![CDATA[<p> <img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/heather-oreilly-soccer.jpg" border="0" align="left" hspace="4" vspace="4" alt="Heather O'Reilly wears Acuvue contact lenses to improve her vision" /><strong>The U.S. National Soccer Teams</strong> are getting the Beijing 2008 Olympic Games in focus thanks to Johnson &#038; Johnson Vision Care, which manufactures <a href="http://www.framesdirect.com/Acuvue-contact-lenses-cp-ni/tjs.html">ACUVUE <a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a></a>. The company is an official sponsor of the U.S. Soccer Federation (USSF), the national governing body for the sport of soccer in the United States and sponsors the U.S. Men’s National Team, the U.S. Women's National Team and the U.S. Youth National Teams this year. In addition, it is providing national team members with ACUVUE contacts. </p>
<p>Through the USSF sponsorship, Johnson &#038; Johnson Vision Care educates athletes and fans about the important role vision plays in sports performance. The outreach also extends beyond sports by showing the benefits of better vision in other aspects of daily life, such as driving, working on a computer or in the classroom.   </p>
<p>U.S. Women's National Team member Heather O’Reilly (shown in action) plays a leading role in the efforts to educate athletes and other performance-minded individuals by sharing her personal story about the valuable role of vision in life. "I didn't realize how much my bad eyesight was affecting me on the field, until an eye exam revealed that my vision was less than it should be," says O'Reilly. "With proper vision correction, I've noticed a change in my game. I can actually see the spin of the ball, which helps me anticipate where it's heading and makes my shots and passes more precise." </p>
<p>"Good vision is critical to achievement in athletics and life," notes Gigi Garcia, head athletic trainer for the Women's National Team. "While training and practice are important to hone and refine skills, it's not possible to fully apply these skills at a high level without good vision."      </p>
<p><center> </center><br />
<center><em>-Jackie Micucci<br />Reprinted Courtesy 20/20 magazine</em></center><br />
<center> </center></p>
<p>Related posts &#038; pages: <a href="http://www.framesdirect.com/contact-lenses/"><a target="_blank" href="http://www.framesdirect.com/contact-lenses/">contact lenses</a> catalog</a>, <a href="http://www.framesdirect.com/eyewear-blog/contact-lens-faq/">Contact Lens FAQ</a>, <a href="http://www.framesdirect.com/eyewear-blog/protective-sports-eyewear/">Protective Sports Eyewear</a>, <a href="http://www.framesdirect.com/eyewear-blog/bolle-tips-for-wearing-goggles-over-corrective-eyewear/">Bolle Tips for Wearing Goggles over Corrective Eyewear</a> .</p>
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		<title>Polo Ralph Lauren Olympics Styles</title>
		<link>http://www.framesdirect.com/eyewear-blog/polo-ralph-lauren-olympics-styles/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/polo-ralph-lauren-olympics-styles/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 15:16:59 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[Eyewear]]></category>

		<category><![CDATA[olympics]]></category>

		<category><![CDATA[polo]]></category>

		<category><![CDATA[ralph lauren]]></category>

		<category><![CDATA[sunglasses]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/polo-ralph-lauren-olympics-styles/</guid>
		<description><![CDATA[<p> <img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/polo-sunglasses-olympics.jpg" border="0" align="left" hspace="4" vspace="4" alt="Olympics Team USA outfitted with Polo Ralph Lauren Sunglasses" /><strong>Inspired by</strong> the rich past of the Olympic Games and in keeping with the time-honored tradition of this historic event, <a href="http://www.framesdirect.com/framesfc/Polo-lamdra-pr-l.html">Polo Ralph Lauren</a> brings an elegant and contemporary style to the U.S. Olympic and Paralympic Teams. Reflecting Ralph Lauren's trademark sporty sophistication, the 2008 U.S. Olympic Team Closing Ceremony outfits feature timeless Polo knits tipped in bright red and royal blue piping and chino Bermudas in crisp white, all adorned with the iconic Polo pony and the 2008 U.S. Team logo. The ensembles are accented by Americana-infused accessories with red, white and blue ribbon belts and classic canvas sneakers in white with red and blue lateral stripes. </p>
<p>The Village Wear designs offer a more casual sportswear look with zip-up hooded sweatshirts, sleek track jackets and brightly colored cotton polo shirts all displaying the official U.S. Olympic Team logo and the classic Polo pony logo. Incorporating the theme of the Games' location, Chinese characters reading "Beijing" also decorate the apparel. Completing the Village Wear range, athletes will receive limited-edition <a href="http://www.framesdirect.com/ralph-lauren/">Ralph Lauren eyewear</a>. The sunglasses feature a sleek navy blue acetate frame with red interior enhanced by a small Polo pony logo metal insert on the outer side of the temples. They are commemorated with "2008" and "Polo Ralph Lauren" written inside one of the temples. The wardrobe should make for a true American Olympic moment.  </p>
<p><center> </center><br />
<center><em> - Jackie Micucci<br />Reprinted Courtesy 20/20 magazine</em></center><br />
<center> </center></p>
<p>Related pages &#038; posts: <a href="http://www.framesdirect.com/polo/">Polo Eyewear</a>, <a href="http://www.framesdirect.com/framesfc/RALPH_by_Ralph_Lauren-lamgtj-slb-l.html">RALPH Sunglasses</a>, <a href="http://www.framesdirect.com/framesfc/Polo-lamdra-pr-l.html">Polo Eyeglasses</a>, <a href="http://www.framesdirect.com/eyewear-blog/ralph-lauren-sunglasses/">Ralph Lauren Sunglasses</a>.</p>
<p><em><br />
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			<content:encoded><![CDATA[<p> <img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/polo-sunglasses-olympics.jpg" border="0" align="left" hspace="4" vspace="4" alt="Olympics Team USA outfitted with Polo Ralph Lauren Sunglasses" /><strong>Inspired by</strong> the rich past of the Olympic Games and in keeping with the time-honored tradition of this historic event, <a href="http://www.framesdirect.com/framesfc/Polo-lamdra-pr-l.html">Polo Ralph Lauren</a> brings an elegant and contemporary style to the U.S. Olympic and Paralympic Teams. Reflecting Ralph Lauren's trademark sporty sophistication, the 2008 U.S. Olympic Team Closing Ceremony outfits feature timeless Polo knits tipped in bright red and royal blue piping and chino Bermudas in crisp white, all adorned with the iconic Polo pony and the 2008 U.S. Team logo. The ensembles are accented by Americana-infused accessories with red, white and blue ribbon belts and classic canvas sneakers in white with red and blue lateral stripes. </p>
<p>The Village Wear designs offer a more casual sportswear look with zip-up hooded sweatshirts, sleek track jackets and brightly colored cotton polo shirts all displaying the official U.S. Olympic Team logo and the classic Polo pony logo. Incorporating the theme of the Games' location, Chinese characters reading "Beijing" also decorate the apparel. Completing the Village Wear range, athletes will receive limited-edition <a href="http://www.framesdirect.com/ralph-lauren/">Ralph Lauren eyewear</a>. The sunglasses feature a sleek navy blue acetate frame with red interior enhanced by a small Polo pony logo metal insert on the outer side of the temples. They are commemorated with "2008" and "Polo Ralph Lauren" written inside one of the temples. The wardrobe should make for a true American Olympic moment.  </p>
<p><center> </center><br />
<center><em> - Jackie Micucci<br />Reprinted Courtesy 20/20 magazine</em></center><br />
<center> </center></p>
<p>Related pages &#038; posts: <a href="http://www.framesdirect.com/polo/">Polo Eyewear</a>, <a href="http://www.framesdirect.com/framesfc/RALPH_by_Ralph_Lauren-lamgtj-slb-l.html">RALPH Sunglasses</a>, <a href="http://www.framesdirect.com/framesfc/Polo-lamdra-pr-l.html">Polo Eyeglasses</a>, <a href="http://www.framesdirect.com/eyewear-blog/ralph-lauren-sunglasses/">Ralph Lauren Sunglasses</a>.</p>
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		<item>
		<title>Eyewear Media Alert: Ray Ban &#038; Prada</title>
		<link>http://www.framesdirect.com/eyewear-blog/eyewear-media-alert-ray-ban-prada/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/eyewear-media-alert-ray-ban-prada/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 16:35:53 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[aviator]]></category>

		<category><![CDATA[eyeglasses]]></category>

		<category><![CDATA[jackie o]]></category>

		<category><![CDATA[prada]]></category>

		<category><![CDATA[ray ban]]></category>

		<category><![CDATA[sunglasses]]></category>

		<category><![CDATA[wayfarer]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/eyewear-media-alert-ray-ban-prada/</guid>
		<description><![CDATA[<p> <strong>Iconic Ray-Bans take over Vanity Fair</strong><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-sdpes/lb.html"><img src="http://www.framesdirect.com/cdimages/Rayban-3025-sunglasses-001-41.jpg" border="0" align="left" alt="Ray Ban 3025 Large Metal Aviator sunglasses" /></a>In the August issue of <em>Vanity Fair</em>, actors were seen wearing the Ray-Ban Aviators and Wayfarers along the coast.</p>
<p>We offer the following <a href="http://www.framesdirect.com/RayBan-aviator-sunglasses/eyewear-gs-rdo-lik.html">Ray-Ban Aviator sunglasses</a> styles:<br />
<a href="hhttp://www.framesdirect.com/framesfp/RayBan-sdpes/lb.html">Ray Ban RB 3025 Large Metal Aviator</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-sdpet/lb.html">Ray Ban RB 3026 Large Metal II Aviator</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-sdkaq/lb.html">Ray Ban RB 3029 Outdoorsman II Aviator</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-sfrbp/lb.html">Ray Ban RB 3030 Outdoorsman Aviator with Cable Temples</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-sdqdr/lb.html">Ray Ban RB 3044 Small Metal Aviator</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tcmerg/lb.html">Ray Ban RB 3213 New Aviator</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tcmine/lb.html">Ray Ban RB 3214 Aviator</a></p>
<p>We also offer the following Ray-Ban Wayfarer styles:<br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tcmimj/lb.html">Ray Ban RB 2132 Wayfarer</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tcqaoi/lb.html">Ray Ban RB 2140 Wayfarer</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tdldrc/lb.html">Ray Ban RB 2143 Wayfarer</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tdlgng/lb.html">Ray Ban RB 2151</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tctbkc/lb.html">Ray Ban RB 4105</a> </p>
<p><strong>Going Back to School in Prada!</strong><br />
<a href="http://www.framesdirect.com/framesfp/Prada-tdkekg/r.html"><img src="http://www.framesdirect.com/cdimages/Prada-10IV-eyeglasses-1AB1O1.jpg" border="0" align="left" alt="Prada 10IV eyeglasses" /></a>In the August issue of <em>Seventeen Magazine</em>, the <a href="http://www.framesdirect.com/framesfp/Prada-tdkekg/r.html">Prada 10IV eyeglasses</a> are featured in the article on how to go back to school in style and make a great impression.</p>
<p><strong>Jackie O Sunglasses</strong><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tdkdoe/lb.html"><img src="http://www.framesdirect.com/cdimages/ray-ban-4101-sunglasses-601.jpg" border="0" align="left" alt="Ray Ban RB4101 Jackie OHH sunglasses" /></a>Ray Ban has released it's own version of Jackie O style sunglasses, with the <a href="http://www.framesdirect.com/framesfp/RayBan-tdkdoe/lb.html">Ray Ban RB4101 Jackie OHH</a> and the <a href="http://www.framesdirect.com/framesfp/RayBan-tdldrg/lb.html">Ray Ban RB4098 Jackie OHH II</a>.</p>
<p><center> </center></p>
<p>Related pages: <a href="http://www.framesdirect.com/framesfc/RayBan-lalhpi-slb-l.html">Ray Ban Sunglasses</a>, <a href="http://www.framesdirect.com/framesfc/Prada-lamepd-pr-m.html">Prada Eyeglasses</a>, <a href="http://www.framesdirect.com/luxury-sunglasses-eyewear-gst-mbl.html">Luxury Sunglasses</a>, <a href="http://www.framesdirect.com/eyeglasses/">Eyeglasses</a>, <a href="http://www.framesdirect.com/sunglasses/">Sunglasses</a>.</p>
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			<content:encoded><![CDATA[<p> <strong>Iconic Ray-Bans take over Vanity Fair</strong><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-sdpes/lb.html"><img src="http://www.framesdirect.com/cdimages/Rayban-3025-sunglasses-001-41.jpg" border="0" align="left" alt="Ray Ban 3025 Large Metal Aviator sunglasses" /></a>In the August issue of <em>Vanity Fair</em>, actors were seen wearing the Ray-Ban Aviators and Wayfarers along the coast.</p>
<p>We offer the following <a href="http://www.framesdirect.com/RayBan-aviator-sunglasses/eyewear-gs-rdo-lik.html">Ray-Ban Aviator sunglasses</a> styles:<br />
<a href="hhttp://www.framesdirect.com/framesfp/RayBan-sdpes/lb.html">Ray Ban RB 3025 Large Metal Aviator</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-sdpet/lb.html">Ray Ban RB 3026 Large Metal II Aviator</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-sdkaq/lb.html">Ray Ban RB 3029 Outdoorsman II Aviator</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-sfrbp/lb.html">Ray Ban RB 3030 Outdoorsman Aviator with Cable Temples</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-sdqdr/lb.html">Ray Ban RB 3044 Small Metal Aviator</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tcmerg/lb.html">Ray Ban RB 3213 New Aviator</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tcmine/lb.html">Ray Ban RB 3214 Aviator</a></p>
<p>We also offer the following Ray-Ban Wayfarer styles:<br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tcmimj/lb.html">Ray Ban RB 2132 Wayfarer</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tcqaoi/lb.html">Ray Ban RB 2140 Wayfarer</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tdldrc/lb.html">Ray Ban RB 2143 Wayfarer</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tdlgng/lb.html">Ray Ban RB 2151</a><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tctbkc/lb.html">Ray Ban RB 4105</a> </p>
<p><strong>Going Back to School in Prada!</strong><br />
<a href="http://www.framesdirect.com/framesfp/Prada-tdkekg/r.html"><img src="http://www.framesdirect.com/cdimages/Prada-10IV-eyeglasses-1AB1O1.jpg" border="0" align="left" alt="Prada 10IV eyeglasses" /></a>In the August issue of <em>Seventeen Magazine</em>, the <a href="http://www.framesdirect.com/framesfp/Prada-tdkekg/r.html">Prada 10IV eyeglasses</a> are featured in the article on how to go back to school in style and make a great impression.</p>
<p><strong>Jackie O Sunglasses</strong><br />
<a href="http://www.framesdirect.com/framesfp/RayBan-tdkdoe/lb.html"><img src="http://www.framesdirect.com/cdimages/ray-ban-4101-sunglasses-601.jpg" border="0" align="left" alt="Ray Ban RB4101 Jackie OHH sunglasses" /></a>Ray Ban has released it's own version of Jackie O style sunglasses, with the <a href="http://www.framesdirect.com/framesfp/RayBan-tdkdoe/lb.html">Ray Ban RB4101 Jackie OHH</a> and the <a href="http://www.framesdirect.com/framesfp/RayBan-tdldrg/lb.html">Ray Ban RB4098 Jackie OHH II</a>.</p>
<p><center> </center></p>
<p>Related pages: <a href="http://www.framesdirect.com/framesfc/RayBan-lalhpi-slb-l.html">Ray Ban Sunglasses</a>, <a href="http://www.framesdirect.com/framesfc/Prada-lamepd-pr-m.html">Prada Eyeglasses</a>, <a href="http://www.framesdirect.com/luxury-sunglasses-eyewear-gst-mbl.html">Luxury Sunglasses</a>, <a href="http://www.framesdirect.com/eyeglasses/">Eyeglasses</a>, <a href="http://www.framesdirect.com/sunglasses/">Sunglasses</a>.</p>
<p><em>Want to get these alerts immediately? Just sign up to follow us on Twitter at <a href="http://www.twitter.com/framesdirect" target="blank" ref="nofollow">http://www.twitter.com/framesdirect</a>.</em></p>


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		<title>Great Summer Sunglasses</title>
		<link>http://www.framesdirect.com/eyewear-blog/great-summer-sunglasses/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/great-summer-sunglasses/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 20:59:09 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[costa del mar]]></category>

		<category><![CDATA[driving]]></category>

		<category><![CDATA[fishing]]></category>

		<category><![CDATA[Oakley]]></category>

		<category><![CDATA[revo]]></category>

		<category><![CDATA[serengeti]]></category>

		<category><![CDATA[summer]]></category>

		<category><![CDATA[sun glasses]]></category>

		<category><![CDATA[sunglasses]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/great-summer-sunglasses/</guid>
		<description><![CDATA[<p> <a href="http://www.framesdirect.com/framesfp/Costa_Del_Mar-tgkbm/lb.html"><img src="http://www.framesdirect.com/cdimages120/Fathom_Blk_Blue580.jpg" border="0" align="left" vspace="0" hspace="4" alt="Costa Del Mar Fathom (RXable) sunglasses with blue mirror lenses" /></a><strong>In the</strong> <em>Outside Summer Gear Guide</em>, a supplement to <em>Outside Magazine</em>, <a href="http://www.framesdirect.com/framesfc/Costa_Del_Mar-lalgpf-slb-l.html">Costa Del Mar sunglasses</a> blue mirror lenses are mentioned as being perfect for fly fishing in the Caribbean because reflective coatings repel their color wavelength (as opposed to tints that filter light).</p>
<p><a href="http://www.framesdirect.com/framesfp/Oakley-tcshog/lb.html"><img src="http://www.framesdirect.com/cdimages120/oakley-nanwire3-sunglasses-12-920.jpg" border="0" align="left" vspace="0" hspace="4" alt="Oakley NanoWire 3.0 sunglasses" /></a>The frameless, ultra light weight <a href="http://www.framesdirect.com/framesfp/Oakley-tcshog/lb.html">Oakley Nanowire 3.0 sunglasses</a> are also mentioned as being "about as hi-def as polycarbonate gets" and as eyewear that is "so bold yet elegant."</p>
<p><a href="http://www.framesdirect.com/framesfp/Revo-tcqatb/lb.html"><img src="http://www.framesdirect.com/cdimages120/3065_001-J6.jpg" border="0" align="left" vspace="0" hspace="4" alt="Revo 3065 sunglasses" /></a>The polarized, optically ground glass lenses of the <a href="http://www.framesdirect.com/framesfp/Revo-tcqatb/lb.html">Revo 3065 sunglasses</a> are cited as being perfect for "convertible cruising, beach bumming, alfresco dining" with stylish wide temples.</p>
<p><a href="http://www.framesdirect.com/framesfp/Costa_Del_Mar-tckjtd/lb.html"><img src="http://www.framesdirect.com/cdimages120/GC-10_GrCat_Tort_Green.jpg" border="0" align="left" vspace="0" hspace="4" alt="Costa Del Mar Grand Catalina (RXable) sunglasses" /></a>Referred to as the "Ultimate Anglers" by the magazine, the <a href="http://www.framesdirect.com/framesfp/Costa_Del_Mar-tckjtd/lb.html">Costa Del Mar Grand Catalina sunglasses</a> feature shatter-resistant optically ground lenses with a polarized copper tint that eliminates surface glare, making shallow swimming fish clearly visible. And, these shades are available with prescription lenses.</p>
<p><a href="http://www.framesdirect.com/framesfp/Serengeti-tcrilh/lb.html"><img src="http://www.framesdirect.com/cdimages120/serengeti-maestrale-sunglasses-7163.jpg" border="0" align="left" vspace="0" hspace="4" alt="Serengeti Maestrale sunglasses" /></a>Honors for driving sunglasses go to the <a href="http://www.framesdirect.com/framesfp/Serengeti-tcrilh/lb.html">Serengeti Maestrale sunglasses</a> with their polarized lenses available in a reddish tint, appropriately called <em>Driver</em>.</p>
<p>Related posts &#038; pages: <a href="http://www.framesdirect.com/sunglasses/">Sunglasses</a>, <a href="http://www.framesdirect.com/eyewear-blog/protective-sports-eyewear/">Protective Sports Eyewear</a>, <a href="http://www.framesdirect.com/eyewear-blog/new-video-bolle-sunglasses/">Bolle Sunglasses Video</a>, <a href="http://www.framesdirect.com/eyewear-blog/revo-sunglasses-a-light-revolution/">Revo Sunglasses - A Light Revolution</a>, <a href="http://www.framesdirect.com/eyewear-blog/new-video-dr-cooper-on-costa-del-mar-sunglasses/">Costa Del Mar Sunglasses Video</a>, <a href="http://www.framesdirect.com/eyewear-blog/oakley-sunglasses-new-nanowire-rimless-sunglasses/">Oakley Sunglasses - New NanoWire Rimless Sunglasses</a>.</p>
<p><em>Want to get these alerts immediately? Just sign up to follow us on Twitter at <a href="http://www.twitter.com/framesdirect" target="blank" ref="nofollow">http://www.twitter.com/framesdirect</a>.</em></p>


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			<content:encoded><![CDATA[<p> <a href="http://www.framesdirect.com/framesfp/Costa_Del_Mar-tgkbm/lb.html"><img src="http://www.framesdirect.com/cdimages120/Fathom_Blk_Blue580.jpg" border="0" align="left" vspace="0" hspace="4" alt="Costa Del Mar Fathom (RXable) sunglasses with blue mirror lenses" /></a><strong>In the</strong> <em>Outside Summer Gear Guide</em>, a supplement to <em>Outside Magazine</em>, <a href="http://www.framesdirect.com/framesfc/Costa_Del_Mar-lalgpf-slb-l.html">Costa Del Mar sunglasses</a> blue mirror lenses are mentioned as being perfect for fly fishing in the Caribbean because reflective coatings repel their color wavelength (as opposed to tints that filter light).</p>
<p><a href="http://www.framesdirect.com/framesfp/Oakley-tcshog/lb.html"><img src="http://www.framesdirect.com/cdimages120/oakley-nanwire3-sunglasses-12-920.jpg" border="0" align="left" vspace="0" hspace="4" alt="Oakley NanoWire 3.0 sunglasses" /></a>The frameless, ultra light weight <a href="http://www.framesdirect.com/framesfp/Oakley-tcshog/lb.html">Oakley Nanowire 3.0 sunglasses</a> are also mentioned as being "about as hi-def as polycarbonate gets" and as eyewear that is "so bold yet elegant."</p>
<p><a href="http://www.framesdirect.com/framesfp/Revo-tcqatb/lb.html"><img src="http://www.framesdirect.com/cdimages120/3065_001-J6.jpg" border="0" align="left" vspace="0" hspace="4" alt="Revo 3065 sunglasses" /></a>The polarized, optically ground glass lenses of the <a href="http://www.framesdirect.com/framesfp/Revo-tcqatb/lb.html">Revo 3065 sunglasses</a> are cited as being perfect for "convertible cruising, beach bumming, alfresco dining" with stylish wide temples.</p>
<p><a href="http://www.framesdirect.com/framesfp/Costa_Del_Mar-tckjtd/lb.html"><img src="http://www.framesdirect.com/cdimages120/GC-10_GrCat_Tort_Green.jpg" border="0" align="left" vspace="0" hspace="4" alt="Costa Del Mar Grand Catalina (RXable) sunglasses" /></a>Referred to as the "Ultimate Anglers" by the magazine, the <a href="http://www.framesdirect.com/framesfp/Costa_Del_Mar-tckjtd/lb.html">Costa Del Mar Grand Catalina sunglasses</a> feature shatter-resistant optically ground lenses with a polarized copper tint that eliminates surface glare, making shallow swimming fish clearly visible. And, these shades are available with prescription lenses.</p>
<p><a href="http://www.framesdirect.com/framesfp/Serengeti-tcrilh/lb.html"><img src="http://www.framesdirect.com/cdimages120/serengeti-maestrale-sunglasses-7163.jpg" border="0" align="left" vspace="0" hspace="4" alt="Serengeti Maestrale sunglasses" /></a>Honors for driving sunglasses go to the <a href="http://www.framesdirect.com/framesfp/Serengeti-tcrilh/lb.html">Serengeti Maestrale sunglasses</a> with their polarized lenses available in a reddish tint, appropriately called <em>Driver</em>.</p>
<p>Related posts &#038; pages: <a href="http://www.framesdirect.com/sunglasses/">Sunglasses</a>, <a href="http://www.framesdirect.com/eyewear-blog/protective-sports-eyewear/">Protective Sports Eyewear</a>, <a href="http://www.framesdirect.com/eyewear-blog/new-video-bolle-sunglasses/">Bolle Sunglasses Video</a>, <a href="http://www.framesdirect.com/eyewear-blog/revo-sunglasses-a-light-revolution/">Revo Sunglasses - A Light Revolution</a>, <a href="http://www.framesdirect.com/eyewear-blog/new-video-dr-cooper-on-costa-del-mar-sunglasses/">Costa Del Mar Sunglasses Video</a>, <a href="http://www.framesdirect.com/eyewear-blog/oakley-sunglasses-new-nanowire-rimless-sunglasses/">Oakley Sunglasses - New NanoWire Rimless Sunglasses</a>.</p>
<p><em>Want to get these alerts immediately? Just sign up to follow us on Twitter at <a href="http://www.twitter.com/framesdirect" target="blank" ref="nofollow">http://www.twitter.com/framesdirect</a>.</em></p>


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		</item>
		<item>
		<title>Eyewear Media Alert for July 2008</title>
		<link>http://www.framesdirect.com/eyewear-blog/eyewear-media-alert-for-july-2008/</link>
		<comments>http://www.framesdirect.com/eyewear-blog/eyewear-media-alert-for-july-2008/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 14:39:36 +0000</pubDate>
		<dc:creator>Richard Burckhardt</dc:creator>
		
		<category><![CDATA[News &amp; Articles]]></category>

		<category><![CDATA[aviator]]></category>

		<category><![CDATA[eyeglasses]]></category>

		<category><![CDATA[Eyewear]]></category>

		<category><![CDATA[magazine]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[miu miu]]></category>

		<category><![CDATA[persol]]></category>

		<category><![CDATA[ralph lauren]]></category>

		<category><![CDATA[ray ban]]></category>

		<category><![CDATA[rayban]]></category>

		<category><![CDATA[sunglasses]]></category>

		<category><![CDATA[wayfarer]]></category>

		<guid isPermaLink="false">http://www.framesdirect.com/eyewear-blog/eyewear-media-alert-for-july-2008/</guid>
		<description><![CDATA[<p> <a href="http://www.framesdirect.com/sunglasses/"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/tiny-sunglasses.jpg" border="0" align="left" hspace="1" vspace="5" alt="Sunglasses" /></a> The July issue of <em>Vanity Fair</em> features the sexy and sophisticated <strong>Angelina Jolie</strong> wearing none other than a pair of <a href="http://www.framesdirect.com/framesfp/RayBan-sdpes/lb.html">Ray-Ban 3025 aviator sunglasses</a> (Large Metal Aviator to be exact).</p>
<p><a href="http://www.framesdirect.com/sunglasses/"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/tiny-sunglasses.jpg" border="0" align="left" hspace="1" vspace="5" alt="Sunglasses" /></a><strong>Denise Richards</strong> struts her stuff in a pair of <a href="http://www.framesdirect.com/framesfp/Dolce_Gabbana-tdlcrd/lb.html">Dolce Gabbana DG 6035 sunglasses</a> in the June issue of <em>US Magazine</em>.</p>
<p><a href="http://www.framesdirect.com/sunglasses/"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/tiny-sunglasses.jpg" border="0" align="left" hspace="1" vspace="5" alt="Sunglasses" /></a> “Gisele’s Selects”  Vogue Eyewear, which were featured on EXTRA, Tuesday, June 24, 2008, are the <a href="http://www.framesdirect.com/framesfp/Vogue-tdkdqd/lb.html">Vogue 2515SB sunglasses</a>, <a href="http://www.framesdirect.com/framesfp/Vogue-tctilh/lb.html">Vogue 2519S sunglasses</a>, <a href="http://www.framesdirect.com/framesfp/Vogue-tdkdqg/lb.html">Vogue 3636S sunglasses</a> and <a href="http://www.framesdirect.com/framesfp/Vogue-tdldki/r.html">Vogue 2504 eyeglasses</a>.</p>
<p><a href="http://www.framesdirect.com/sunglasses/"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/tiny-sunglasses.jpg" border="0" align="left" hspace="1" vspace="5" alt="Sunglasses" /></a><a href="http://www.framesdirect.com/framesfc/Sable_Water_Optics-lamgtd-slb-l.html">Sable Water Optics swim goggles</a> are featured on <a href="http://www.slowtwitch.com/Products/Seeing_Clearly_Sable_WaterOptics_Goggles_397.html" target="_blank" rel="nofollow">SlowTwitch.com</a> and got rave reviews. These water goggles are available with and without a prescription inserted.</p>
<p><a href="http://www.framesdirect.com/sunglasses/"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/tiny-sunglasses.jpg" border="0" align="left" hspace="1" vspace="5" alt="Sunglasses" /></a>The June issue of <em>Conde Nast Traveler</em> features <a href="http://www.framesdirect.com/framesfp/Miu_Miu-tcsdog/lb.html">Miu Miu MU04G sunglasses</a> as a bright way to protect your "peepers" over the summer.</p>
<p><a href="http://www.framesdirect.com/sunglasses/"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/tiny-sunglasses.jpg" border="0" align="left" hspace="1" vspace="5" alt="Sunglasses" /></a>The June issue of <em>Elle Magazine</em> features a plethora of bright frames for summer, including a bold pair of <a href="http://www.framesdirect.com/framesfp/Ralph_Lauren-tcrasa/lb.html">Ralph Lauren RL8001 sunglasses</a>.</p>
<p><a href="http://www.framesdirect.com/sunglasses/"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/tiny-sunglasses.jpg" border="0" align="left" hspace="1" vspace="5" alt="Sunglasses" /></a>The May issue of <em>Men's Fitness Magazine</em> features an editorial dedicated to the trendsetting <a href="http://www.framesdirect.com/framesfp/RayBan-tcqaoi/lb.html">Ray Ban RB 2140 Wayfarer sunglasses</a> and its "forever cool" history.</p>
<p><a href="http://www.framesdirect.com/sunglasses/"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/tiny-sunglasses.jpg" border="0" align="left" hspace="1" vspace="5" alt="Sunglasses" /></a>The May issue of <em>Interview Magazine</em> featured <a href="http://www.framesdirect.com/framesfp/Persol-tdkdlb/lb.html">Persol 2869 sunglasses</a> in a very cool editorial that depicts the classic, yet unique character of the brand.</p>
<p><a href="http://www.framesdirect.com/sunglasses/"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/tiny-sunglasses.jpg" border="0" align="left" hspace="1" vspace="5" alt="Sunglasses" /></a><em>20/20 Magazine</em> reported in their May issue that the <a href="http://www.framesdirect.com/framesfp/RayBan-sdpes/lb.html">Ray Ban aviator style RB 3025 sunglasses</a> have been doing a little globetrotting. Singer <strong>Alicia Keys</strong> was spotted wearing them at the BET launch party in London and <strong>Kate Hudson</strong> was sporting them at the Regal Lincoln Theater in Miami (see our post <a href="http://www.framesdirect.com/eyewear-blog/alicia-keys-kate-hudson-in-ray-ban-aviator-sunglasses/">Alicia Keys &#038; Kate Hudson in Ray Ban Aviator Sunglasses</a>).</p>
<p><a href="http://www.framesdirect.com/sunglasses/"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/tiny-sunglasses.jpg" border="0" align="left" hspace="1" vspace="5" alt="Sunglasses" /></a><em>Accessories</em> magazine featured the <a href="http://www.framesdirect.com/framesfp/Ralph_Lauren-tdkdng/lb.html">Ralph Lauren 7018 sunglasses</a> in a recent issue.</p>
<p><a href="http://www.framesdirect.com/sunglasses/"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/tiny-sunglasses.jpg" border="0" align="left" hspace="1" vspace="5" alt="Sunglasses" /></a>In their May issue, <em>Eye Care Business</em> reported that actress <strong>Tina Fey</strong> sported a pair of <a href="http://www.framesdirect.com/framesfp/Persol-tdkdlc/lb.html">Persol 2873 sunglasses</a> at the Screen Actors Guild awards. </p>
<p>Be sure to see our entire online <a href="http://www.framesdirect.com/sunglasses/">sunglasses</a> catalog.</p>
<p>Related pages and posts: <a href="http://www.framesdirect.com/framesfc/RayBan-lalhpi-slb-l.html">Ray Ban Sunglasses</a>, <a href="http://www.framesdirect.com/framesfc/Persol-minc-slb-o.html">Persol Sunglasses</a>, <a href="http://www.framesdirect.com/framesfc/Ralph_Lauren-nhlf-slb-l.html">Ralph Lauren Sunglasses</a>, <a href="http://www.framesdirect.com/eyewear-blog/ray-ban-sunglasses-retro-comeback/">Ray Ban Sunglasses Declared Retro Comeback of the Summer</a>, <a href="http://www.framesdirect.com/eyewear-blog/ray-ban-wayfarer-the-legend-renewed">Ray Ban Wayfarer - The Legend Renewed</a>, <a href="http://www.framesdirect.com/eyewear-blog/ray-ban-prada-persol-sunglasses-on-tv/">Ray Ban, Prada &#038; Persol Sunglasses on TV</a>, <a href="http://www.framesdirect.com/eyewear-blog/ralph-lauren-sunglasses/">Ralph Lauren Sunglasses spotlight</a>. </p>
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  ]]></description>
			<content:encoded><![CDATA[<p> <a href="http://www.framesdirect.com/sunglasses/"><img src="http://www.framesdirect.com/eyewear-blog/wp-content/uploads/tiny-sunglasses.jpg" border="0" align="left" hspace="1" vspace="5" alt="Sunglasses" /></a> The July issue of <em>Vanity Fair</em> features the sexy and sophisticated <strong>Angelina Jolie</strong> wearing none other than a pair of <a href="http://www.framesdirec