It all started back in 1996 with an innovative idea...
Make it easy and affordable to buy eyewear online.
Our founders, optometrists Dr. Dhavid Cooper and Dr. Guy Hodgson, started as partners in a chain of successful optometric practices in Houston, Texas. But they dreamed of something bigger.
They wanted a way to provide patients with a better selection and more competitive pricing than they could offer in their brick and mortar practices.
With the Internet just gearing up for e-commerce, the timing couldn't have been better. The doctors assembled a small team to launch FramesDirect.com, doing most of the hands-on work themselves. In fact, Dr. Cooper designed and coded the original Website!
It's been 15 years since the doctors sold their first pair of glasses online, and we're proud to have provided quality eyewear to more than a million satisfied customers since then.
Hurricanes Rita, and Ike caused evacuations and power losses in Houston but FrameDirect.com barely missed a beat. As many as 20 customer service representatives relocated with the doctors to their ranch in Austin, TX, while others worked remotely from home and kept things going during the evacuation.
Eventually, we moved the customer service and marketing departments to the ranch in Austin. In 2010, the growing team relocated to an office just south of downtown.
Lots of things have changed over the years here at FramesDirect.com, but one thing hasn't changed, we're as dedicated as ever to taking care of your eyes.
^ CLOSE ^
Our core principles at FramesDirect.com:
We love to hear from you.
- Make excellent customer service the cornerstone of our business.
We have a staff of highly trained and friendly opticians available to help you by phone, online chat or email.
- Use only the highest quality lenses available.
Our company was founded by doctors, and they promise to only sell lenses that they would wear themselves.
- Provide the largest selection of authentic brand-name eyewear anywhere.
We carry all the top brands of eyeglasses, sunglasses, prescription sunglasses, contact lenses and goggles, including Ray-Ban, Oakley, Gucci, Tom Ford and Maui Jim, just to name a few. We carry over over 100,000 products and 500 brands!
- Sell eyewear at competitive prices.
We offer fair, money-saving prices. Savings through us are as much as $150 or more on prescription eyewear and many designer sunglass lines. Our prescription lenses cost about half the price you would pay at most retail optical chains.
Connect on Facebook
Click an image to read the full testimonial.
If you are an existing customer and would like to be featured here, please contact
Angelica from our Customer Service Department at email@example.com
Dar from Austin, Texas, 2/28/2013
You are so knowledgeable and with your many years of experience, I'm sure you've see just about everything.
I so appreciate you taking the time to help me better understand lens materials and the potential pitfalls.
Lawrence D. from Silver Spring, Maryland, 1/10/2012
Received glasses on Friday. Excellent quality and prompt service. I am very satisfied and will gladly continue to do business with you all over the shopping mall chains. Thanks again
Pham L. from Hochiminh City , China, 1/10/2012
I feel very excited to receive the Prada 54FS Sunglasses today as exactly as what I have ordered online from you.
Your service made me too shocked because I did not think it could be perfect and fast like this. Only one week for everything done !
Therefore, I could not say anything except to send this thanking letter to you all immediately. I myself will surely support 100% your business in the future and will introduce your excellent service to all of my friends & relatives.
Read all customer testimonials