It all started back in 1996 with an innovative idea...
Make it easy and affordable to buy eyewear online.
Our founders, optometrists Dr. Dhavid Cooper and Dr. Guy Hodgson, started as partners in a chain of successful optometric practices in Houston, Texas. But they dreamed of something bigger.
They wanted a way to provide patients with a better selection and more competitive pricing than they could offer in their brick and mortar practices.
With the Internet just gearing up for e-commerce, the timing couldn't have been better. The doctors assembled a small team to launch FramesDirect.com, doing most of the hands-on work themselves. In fact, Dr. Cooper designed and coded the original Website!
It's been 15 years since the doctors sold their first pair of glasses online, and we're proud to have provided quality eyewear to more than a million satisfied customers since then.
Hurricanes Rita, and Ike caused evacuations and power losses in Houston but FrameDirect.com barely missed a beat. As many as 20 customer service representatives relocated with the doctors to their ranch in Austin, TX, while others worked remotely from home and kept things going during the evacuation.
Eventually, we moved the customer service and marketing departments to the ranch in Austin. In 2010, the growing team relocated to an office just south of downtown.
Lots of things have changed over the years here at FramesDirect.com, but one thing hasn't changed, we're as dedicated as ever to taking care of your eyes.
^ CLOSE ^
Our core principles at FramesDirect.com:
We love to hear from you.
- Make excellent customer service the cornerstone of our business.
We have a staff of highly trained and friendly opticians available to help you by phone, online chat or email.
- Use only the highest quality lenses available.
Our company was founded by doctors, and they promise to only sell lenses that they would wear themselves.
- Provide the largest selection of authentic brand-name eyewear anywhere.
We carry all the top brands of eyeglasses, sunglasses, prescription sunglasses, contact lenses and goggles, including Ray-Ban, Oakley, Gucci, Tom Ford and Maui Jim, just to name a few. We carry over over 100,000 products and 500 brands!
- Sell eyewear at competitive prices.
We offer fair, money-saving prices. Savings through us are as much as $150 or more on prescription eyewear and many designer sunglass lines. Our prescription lenses cost about half the price you would pay at most retail optical chains.
Connect on Facebook
Click an image to read the full testimonial.
If you are an existing customer and would like to be featured here, please contact
Angelica from our Customer Service Department at firstname.lastname@example.org
Susie, thank you so much! My Maui Jim Navigators with progressive lenses are absolutely awesome. Thank you for going to the extra effort for me to make it happen.
My frames just arrived in the UK. The lenses are a perfect fit and I wasn't even charged any import duty or VAT! I love the USA! Thanks a million all of you at FramesDirect.
Just wanted to thank you all for excellent customer service. Friendly, prompt sales and mailed to SW Alaska as needed. You will get future eyewear business from me for sure. Thanks so much again, folks. Well done!! Pass this on to the ones who sign your paychecks....