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FramesDirect Helps Give Old Eyewear a New Life
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Did you know that it’s impossible to recycle out-of-date prescription lenses? Creating lenses with excellent optical quality requires the use of pure materials from the start. The next best thing is repurposing.
We’re partnering with New Eyes for the Needy to send your out-of-date eyewear to someone overseas who can really use it. This is often the only pair of eyeglasses that person will ever own. Sending in your old eyewear is a simple process that makes a huge difference in someone’s life.
All you need to do is mail your old prescription glasses in a padded envelope to:
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New Eyes for the Needy
Dept. FramesDirect.com
549 Millburn Avenue
Short Hills, NJ 07078
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For more information on New Eyes for the Needy, including photos from a recent visit by Jake Gyllenhaal, visit their website,
www.neweyesfortheneedy.com
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Hot, New Collections on FramesDirect In our continuing quest to stay at the forefront of eyewear fashion, our product team has recently added several impressive new collections to our catalog. The eyeglasses and sunglasses are a fun mix of style and function, featuring varied designs, shapes and colors. Click the links below to browse the new, hot styles.
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"A Work of Persol" Celebrates the Art of Eyewear
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Persol has done it again. The Luxottica brand presented the second edition of A Work of Persol, which renewed the bond between contemporary art and the eyewear/sunwear brand known for its long tradition of quality.
Launched in 2009 to celebrate the link between the creative process that originates a work of art and the unique design process for Persol eyewear, this years program featured eight new international artists. A Work of Persol was composed of several subjects for print advertising, in video, online and in stores. In addition, 17 works were displayed during Art Basel 2010 in Switzerland from June 16 to 20th. Art Basel is the world’s premier international art show for modern and contemporary works.
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This year’s artists are Anne Hardy of England, Claire Healy and Sean Cordeiro of Australia, Mustafa Hulusi of England, Seher Shah of Pakistan, Amanda Ross-Ho of the United States, Guillaume Leblon of France, Wilfrid Almendra of France and Francesco Cuomo of Italy. Each created a work that, like Persol frames, possesses substance and artisan accuracy. Since 1917, the year the brand was established, Persol has been recognized for its artistic expression, which is the result of a special production process that takes place entirely in Italy and is based on manual skill, passion and dedication. It takes 30 days to make a pair of Persol glasses and each model undergoes scrupulous quality control tests before it is sold. - Reprinted with permission from 20/20 Magazine
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Now Announcing Exclusive Deals on Twitter Beginning this month, FramesDirect is offering exclusive savings to our followers on Twitter. Twice per week we’ll highlight hot products and unveil a promo code that can be used to save big on eyewear. To get access to these unique promotions, all you need to do is
follow @FramesDirect.
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