Introducing Crizal Avancé™
with Scotchgard™ Protector

Protector
- The AR lens that's made to stay clean.
Essilor of America, Inc. has teamed with 3M
Company to debut a state-of-the-art lens, Crizal
Avancé™ with
Scotchgard™ Protector, the Anti-Reflective
lens that's made to stay clean. This exciting
new generation of
Crizal® lenses offers customers an unprecedented
level of lens performance, cleanability and
clarity.
Crizal Avancé™ with Scotchgard™ Protector lenses offer
patients the best available AR technology by combining
the dramatically improved cleanability of the
super-hydrophobic topcoat with the industry-leading,
anti-reflective, cleanability and durability benefits of
Crizal Alizé with Clear Guard™ lenses along with the
unmatched protection of Scotchgard™ Protector.
"Other lenses smear, smudge and break down over time,
losing their cleanability" said Carl Bracy, vice president
of marketing for Essilor of America. "By combining this
familiar and trusted brand with the number one prescribed
anti-reflective lens in the United States, eye care
professionals [ECPs] will be able to sell Crizal lenses
with greater ease and success than ever before."
Independent Laboratory Test
Nothing can get in the way of
theclarity of new Crizal Avancé™
with Scotchgard™ Protector - the lenses
that combine the superior performance of Crizal®
with the unmatched protection of Scotchgard™
Protector. Independent lab tests prove these
lenses start out the easiest to clean and stay
that way, even after 20,000 cleanings.

No other lens offers the combination of cleanability and durability offered by Crizal Avancé™ with Scotchgard™ Protector!
For more information on the
new Crizal Avancé™ with Scotchgard™
Protector lenses, please contact a FramesDirect.com
representative.
Scotchgard is a trademark of
3M. Used under license.
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