Polo Eyewear
Targeting both the active adult male?the weekend warrior who cycles, or plays in a softball league?and the wannabe who is comfortable with brand recognition, Sāfilo USA has expanded its Polo Sport sunwear collection for men with three new styles launching this month.
"Polo Sport is an important brand with a lot of name recognition behind it," said Dick Russo, senior vice president of Sāfilo USA.
The repositioning of the collection to a more sports-oriented target audience was a natural step, according to company executives. "Polo Sport is an important brand with a lot of name recognition behind it," said Dick Russo, senior vice president of Sāfilo USA. "We are excited to relaunch this attractively priced, sport-inspired collection with many great-looking styles and polarized lens options."
The Polo Sport sunwear collection now contains 14 styles, each available in four to six colors and each sold with a Polo Sport hard case.
Stylish Polo eyewear is designed by Polo Ralph Lauren for men. With designs spanning over 35 years, the Polo eyeglasses eyewear and frames collection retains the trademark distinctive look, feel, elegance and timeless charm of Ralph Lauren, the world's leading designer.
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