Millennials will each take about 25,676 SELFIES during their lifetime—when testing a new look, many turn to their camera instead of the mirror.
Definition: Picture taken of yourself—usually with a smartphone or webcam—and often shared via social media.
In 2003, Sony designed the first forward-facing smartphone camera, the Ericsson Z1010—it wasn’t meant for selfies, but rather for business meetings.
By 2015, 95% of millennials had taken at least one selfie.
Millennials Post 9 Selfies Each Week—But Why?
66% to post on social media
63% while on vacation
46% to send to a significant other
46% when celebrating a birthday
Just because you can, doesn’t mean you should…
Most millennials agree you shouldn’t take a selfie
In a place of worship
During a movie, speech, or live performance
Millennials Spend More Than 54 HOURS Each Year Taking Selfies
It takes 7 minutes to take a selfie
Most people take between 2 and 5 photos before picking a winner
People spend time using filters and tweaking their photo
(1 in 4) 4-6 minutes
(1 in 4) 7+ minutes
Only 4% of Instagram posts are solo selfies
More than 1 in 3 people who use Snapchat do so primarily to send selfies
2 in 3 Snapchat users have sent at least one selfie on the platform
Why do so many more Snapchat users opt for selfies?
The difference may be augmented reality (AR).
2015: Snapchat introduced a “RAINBOW BARFING” filter—the first use of augmented reality for selfies. Computer vision locates facial features and maps each user’s face. Mapping lets the filter adapt to facial movements in real time.
2016: Snapchat’s DOG FILTER was released, and quickly rose in popularity. In addition to adding dog ears, snout, and tongue to the users face, the filter also covers imperfections and elongates the user’s face.
2017: Snapchat launches LENS STUDIO. Desktop application allows anyone to create an AR filter. More than 30,000 LENSES were submitted to Snapchat in the first 2 months.
2018: Snapchat introduced SNAPPABLES. Game users can play on screen with augmented elements. Example: Players try to catch on-screen eggs by opening their mouths.
Virtual Reality and the Selfie Facebook Spaces, a VR product for Oculus Rift and Touch controllers, allows friends to hang out in virtual reality, where their custom avatars can take selfies with virtual selfie sticks.
Selfies might seem just silly and fun…
From sitting on the edge of a cliff to standing on train tracks, many are seeking the most daring selfies possible.
In Europe, about ½ of people would like to try a roller coaster that puts riders in control of capturing their own experience.
Drones, controlled by a smartphone, will make extreme selfies easier to capture.
Selfies & Facial Recognition
More than 1 in 3 European consumers would feel more secure using selfies as passwords for banking.
Uses for selfies and facial recognition for:
Security: Use selfies instead of passwords, or unlock your device with a look
Payment: Pay with a picture so there’s no need to bring your wallet
Apple’s iPhone X uses Face ID to unlock your smartphone with a look.
Augmented Reality is moving selfies beyond social media—and changing the way we see ourselves.