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Did you know that every year on the second Thursday of October it's World Sight Day? World Sight Day is organized by The International Agency for the Prevention of Blindness (IAPB) and was created to raise awareness of blindness and vision impairment. As part of the World Health Organization's action plan to achieve universal eye health, World Sight Day sheds light on the, largely preventable, vision problems that affect 2.5 billion people around the world. The goal of these initiatives is fulfill a future wherein "nobody is needlessly visually impaired, where those with unavoidable vision loss can achieve their full potential, and where there is universal access to comprehensive eye care services." from iapb.org

This year, FramesDirect.com's parent company, Essilor, is running an Instagram photo contest to spread the word. Until October 22nd, you can enter by posting a photo of what "Seeing the World Better" means to you. To enter, follow @Essilor on Instagram, post your photo and tag it #Essilor #EssilorWSD2015 #SeeingTheWorldBetter. The winner will receive a Polaroid camera.

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You can also get involved on social media by sharing some of these important facts, use the hashtags #bettersightbetterlife or #WorldSightDay:

  • 2.5 billion people see poorly but don’t have corrected vision.
  • 80% of the information we receive comes from our eyes!
  • 80% of vision problems are preventable.
  • One in four school children has a vision problem that can affect his learning ability.
  • 30 million suffer from AMD (Age-related macular degeneration) worldwide. This number will double by 2030.
  • 59% of traffic accidents may be related to poor vision.
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