In partnership a with Kering as a 50/50 joint venture, Stella McCartney launched her own fashion house and showed her first collection in Paris in October 2011. This fashion brand’s aesthetic plays between modern, sharp lines of masculinity and the soft curves of femininity. Stella McCartney eyewear is an extension of the brand’s ready-to-wear collections. And similar to her clothing line, Stella McCartney Eyewear embraces the brands environmentally-friendly philosophy. With over 50% of the materials used to create the eyewear produced with natural sources and raw materials.
With a belief that optical is becoming more of a voice in fashion, Stella McCartney created an eyewear collection that is timeless. The styles lean on the masculine side, but the brand plays around with color, including the signature Stella McCartney color palette. The eyewear collection is made using over 50% of natural sources, including cellulose, the most common organic and renewable compound on Earth.