World Sight Day 2016
Every year on the second Thursday of October, The International Agency for the Prevention of Blindness (IAPB) coordinates World Sight Day. Promoted by global agencies like the World Health Organization (WHO), World Sight Day raises awareness of visual impairments, blindness, and the rehabilitation of visually impaired.
This year, FramesDirect.com's parent company, Essilor, launches the “Love To See Change” campaign to encourage people everywhere to pledge to take care of their eyes. For each pledge taken, Essilor will donate 1$ to a selection of initiatives that are bringing good vision to underprivileged or underserved populations around the world. With the “Love to See Change” campaign Essilor wants to raise awareness on the importance of regular eye checks - and on the global public health issue that uncorrected refractive error represents - so that everyone, everywhere, can have the vision correction they need to learn better, work better and live better.
In just three clicks on www.lovetoseechange.com, a dedicated website available in six languages, people wishing to support this campaign can take the pledge and choose the initiative they would like the Essilor Group to support on their behalf. This campaign starts October 13 and will last until end of the year.
It’s estimated that 2.5 billion people around the world suffer from uncorrected vision problems. 80% of those vision problems could have been easily prevented and treated. At Framesdirect.com, we support the efforts to spread awareness of World Sight Day on October 13th and encourage you to do the same!
You can get involved on social media by sharing some of these important facts, use the hashtags #LoveToSeeChange or #WorldSightDay:
- 2.5 billion people see poorly but don’t have corrected vision.
- 80% of the information we receive comes from our eyes!
- 80% of vision problems are preventable.
- One in four school children has a vision problem that can affect his learning ability.
- 30 million suffer from AMD (Age-related macular degeneration) worldwide. This number will double by 2030.
- 59% of traffic accidents may be related to poor vision.
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