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World Sight Day

World Sight Day 2017
October 12th

Did you know that 4 out of 5 of the world’s blind people could have prevented their blindness, if they had detected and treated it in time?

For many, blindness is a treatable and preventable condition, and it starts with raising awareness. That’s where World Sight Day comes in.

What is World Sight Day?

World Sight Day is today, October 12. It falls on the second Thursday of October, and this is it's fifth year.

It's a global day of awareness spearheaded by the International Agency for Prevention of Blindness (IAPB). This year, the call to action is #MakeVisionCount, and our parent company Essilor is mobilizing its teams worldwide to spread the word about healthy vision. It’s also bringing awareness through two landmark events:

1. Bringing Better Sight to Life on Kids’ Vision Day

Vision problems are especially damaging to (and prevalent among) children.

On October 5, roughly 400 elementary school kids visited the Essilor corporate headquarters in Farmers Branch, Texas, for Kids’ Vision Day. Local optometrists and optometry students gave the kids vision exams, and each kid got to select his or her own pair of frames. Best of all - both the exam and the glasses were 100% free!

The kids also learned a lot about how vision works, thanks to a presentation from the Essilor Research & Development team.

Promoting healthy eyesight at a young age is extremely important. Worldwide, 1 in 3 children suffer from uncorrected poor vision. In the United States, 25 percent of children in school have a vision problem that makes it harder for them to learn. But there’s good news: 80% of all vision impairments can be prevented or cured.

This is a problem we can fix!

2. Celebrating World Sight Day

Today, reps from Essilor and the Essilor Vision Foundation will visit George H.W. Bush Elementary School and Jerry R. Junkins Elementary School to deliver eyeglasses to the students who attended Kids’ Vision Day.

Then, Essilor will host another event on its campus to celebrate the 10th Anniversary of the Essilor Vision Foundation (ESV). The ESV is a public non-profit charity founded by Essilor of America. It’s mission: eliminate poor vision and its lifelong consequences!

But Essilor isn’t stopping there. It’s also raising awareness of the importance of regular eye exams through its #putvisionfirst campaign.

Just visit www.putvisionfirst.com to take an online vision test. And every time this online test detects a potential vision problem and the user commits to visiting a professional for a more thorough diagnosis, Essilor will donate $1 to vision programs for children. This will go a long way towards improving sight for children!

But remember...

Essilor can’t fix these problems alone.

World Sight Day is about uniting the world to stop this problem any way we can. Here are some simple ways you can help today.

Talk to your loved ones. Do you know someone who’s considered to be vulnerable to eye care issues? This includes young children in school, the elderly and people with diabetes. If so, encourage them to see an eye doctor. Many eye doctors are running discounted specials for World Sight Day!

Register as an organ donor. A shortage of ocular organs and tissues is a major obstacle in bringing sight to the visually impaired. The gift of sight is one of the most valuable gifts you can give.

Get an eye exam. That eye exam you’ve been putting off? Schedule it. And, when you’re at the eye doctor, check in on Facebook to remind all your friends that they should be getting their eyes checked, too.

Share and be social. Share something with the hashtags #MakeVisionCount, #WSD2017 and #WorldSightDay to raise awareness. The IAPB came up with some Twitter-friendly posts to share:

  • I believe universal eye health is possible. This eye exam is the 1st step towards it. #MakeVisionCount #WorldSightDay
  • 4 out of 5 #blind people are needlessly so. Share a photo and #MakeVisionCount! #WSD2017 #WorldSightDay @IAPB1
  • #Cataract & #VisualImpairment are # 1 causes of sight loss today. In 10 years? #Diabetes #WSD2017
  • #GuideDogs can make a big difference – eye health includes assistance #MakeVisionCount
  • Can you see this tweet without glasses? Many others can’t, either. #MakeVisionCount
  • Let’s work together to eliminate avoidable blindness #MakeVisionCount @IAPB1

This World Vision Day, do what you can to make sure you, your loved ones and your neighbors have access to healthy vision.

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