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Frames Direct > Eyewear Library >
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Fendi Eyewear
Marchon Eyewear Fend-ed off traffic on Beverly Hills’ Rodeo Drive and pitched a tent in front of the Fendi store for Fendi Takes Beverly Hills, a star-studded eyewear extravaganza.
Celebrity stylist Phillip Bloch bestowed eyewear makeovers on celebs including Jennifer Tilly and Joely Fisher, as well as hundreds of civilians.
Bloch also dished details of the event to reporters from media outlets such as E! Entertainment Television, The Style Network, Fox Television, The Los Angeles Times and Los Angeles Magazine.
"Targeting a male customer, Fendi Uomo (male) Occhiali takes the fashion opulence of the women’s eyewear collection and translates it into a wearable, sleek, contemporary accessory for the fashion-conscious guy. These sunglasses are very modern and very male—very Fendi ‘nuovo’ (new)," says Mark Ginsberg, Marchon senior vice president of designer brands.
Marchon Eyewear expands its Fendi line with a sunglass collection geared specifically to men. Included are five styles in metal and plastic. One of the metals has leather temples with contrasting stitching. A blend of classic and innovative designs, the new collection offers a sophisticated, high-fashion look together with exceptional comfort, Marchon says.
Shapes are variations on rectangles and wraps. Colors range from metallic beige or brick and gunmetal to rich shades of anthracite, brown, carbon, horn and onyx. Both bold and subtle logo treatments are incorporated into the designs.
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| Reprinted Courtesy 20/20 magazine
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