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NEVER HIDE YOUR RAY BAN... |
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 “Ray
Ban
makes more than just great sunglasses. They also
make high quality eyewear.
Having been
around since the 1930s, Ray Ban has spent
over seventy years mastering the art of great
eyewear. Whether its the classic Wayfarer or
the finely crafted prescription eyewear, you can
bet that your Ray Ban has been manufactured
to look great and also withstand the pressures
of your busy lifestyle.
FramesDirect.com is always the best
value and the safest
place to purchase Ray Ban on the web.
With each
Ray Ban purchase you get:
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Authentic Products that are NEW
and UNUSED |
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Quality Control
inspections to ensure they are flawless |
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FREE gift with
purchase |
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A ONE TIME
No Hassle, No questions asked 30 day money
back guarantee or exchange |
As a way of saying thank you, we are going include
a FREE Ray Ban t-shirt with any
Ray Ban sunglasses purchase (while
supplies last).
These are just some of the many reasons FramesDirect.com
has awarded Ray Ban Eyewear our exclusive 5 Star
Rating.”
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Classic Ray-Ban® is the world's best selling brand of Sunglasses. Setting the standard for excellence, Ray-Ban® Sunglasses consistently combine great styling with exceptional quality and comfort to deliver legendary Sunglasses performance.
Introduced in 1937 with an aviator style,
Genuine Ray Ban Sunglasses were initially designed for the U.S. Air Force. The collection from Luxottica Group focuses on the authenticity and tradition of the Ray Ban brand, while also offering more fashion-forward, modern styles and more feminine designs, all emphasizing quality, function and comfort.
The aviator is now offered with various lens treatments and the Wayfarer, elevated to cult status by Tom Cruise in the film "Risky Business," is available with polarized lenses and spring hinges. Colorful versions of gradient, flash mirror and mirror lenses abound in the new collection. Frame colors range from shiny and matte plastics to the classic arista gold, gunmetal and black in the metals.
Luxottica Group announces the birth of Ray Ban Junior, a sunglass line for children between the ages of eight and 12. The collection, which consists of seven plastics and three metals, remains faithful to its "parent" in both design and quality, Luxottica says.
Child-size versions of the most popular Ray Ban styles were recreated with kid-friendly features and colors. All of the lenses are polycarbonate. Smooth contours, carefully crafted nosepads, flat temples, flex hinges and Hytrel nosepads enhance fit, comfort and durability. Frame shapes include sport wraps and rectangular designs in colors ranging from silver frames with cobalt blue lenses and metallic bronze frames with brown lenses to dark blue frames with green lenses and black frames with red mirror lenses.
"The new Ray Ban Junior line leverages both the core elements of high-quality and style found in our renowned adult Ray Ban collection and the key legendary values of the Ray Ban brand. The launch of this fun and exciting children’s collection provides us with an opportunity to reach the fast-growing junior segment of the consumer market," says Vittorio Verdun, Luxottica Group director of marketing.
With permission from http://www.checkyearly.com
"The sun and your eyes. Friends? Enemies? Both.
Every day - whether it is sunny or cloudy, and despite the season - we are exposed to ultraviolet (UV) radiation from the sun. Most of the time we don't even realize it, as UV radiation is invisible to the eye. However, out of sight should not mean out of mind when it comes to UV radiation.
Just as sun can damage your skin — burning, wrinkling, skin cancer and premature aging. The sun can be just as nasty on the eyes. Too much unprotected exposure to ultraviolet radiation (UV) can cause "photokeratitis." Just like a sunburn on our skin, photokeratitis is sunburn of the eye. It hurts, makes the eyes red, sensitive to light and tearful. These symptoms usually clear up quickly and cause no permanent damage to the eye.
However — you knew this was coming — unprotected exposure over long periods of time can and often does damage the eye, and the effects aren't good. This exposure can greatly increase the chances of cataracts (a clouding of the lens of the eye) and damage to the retina. Both conditions can seriously impair vision, and it is rarely possible to reverse either.
Adults and children alike are subject to the effects of the UV rays. Over time these rays can cause severe damage to the eyes. Fortunately, this damage can be prevented by wearing UV eye protection. If you wear prescription eyeglasses, an optician can all also use your prescription for sunglasses.
Children spend a majority of their time in the summer outside and are therefore more susceptible to harmful UV rays. "Millions of parents are putting their children’s vision at risk," said Susan Taub, M.D., F.A.C.S., of the Taub Eye Clinic in Chicago, IL. "The sun can do as much damage to your eyes as it can to your skin." This is especially true for children, whose risk is higher because the lens in their eye doesn’t block as much UV and because they spend so much time outside."
With that in mind, here are a few important points to keep in mind before you send your child out to play.
- Almost 50% of parents report that their
children "seldom" or "never" wear sun glasses with 100% UV protection.
- Although 82% of parents feel it is important
for children to wear sun glasses and 91% feel sunscreen should be worn,
children are two times more likely to wear sunscreen than they are sun
glasses.
- The lens’ in children’s eyes does not block as many UV rays as they do in adults’ eyes, putting them at increased risk for sun damage to the eyes.
Adults also need to take precaution when they are in the sun. Before you go out without a pair of sun glasses again take note of the facts about UV damage.
- Certain medications, such as birth control
pills, sulfa drugs, diuretics and tranquilizers can increase your risk
to eye disease or impairment.
- Damage can include blurred vision, change in
color vision or difficulty seeing at night.
- UV rays can cause macular degeneration, cataracts, cancer among other diseases.
Furthermore, the damage from harmful UVA and UVB radiation is cumulative over a person's lifetime and may contribute to serious age-related diseases of the eye and sensitive areas around the eye. Because the damage is cumulative, it is important to protect eyes every day in all light conditions.
Protecting yourself and your children from the effect of UV rays on your eyes is easy! Wearing sun glasses with 100% UV protection are the best way to shield your eyes from the sun as well as dirt, dust and other particles that can irritate the eyes. An optician can assist you in finding a pair of sun glasses to fit your vision needs and your lifestyle!
Sun glasses. The smart look.
Sun glasses — with or without a prescription — that can block out nearly all UV radiation are now readily available, protecting the eyes and significantly reducing the risk of vision problems caused by sunlight. Lenses should be gray, green or brown and the larger the lenses, the better. Wrap-around sun glasses provide an extra measure of protection, as does wearing a hat with a wide brim. Contact lens wearers can get lenses that filter out a lot of UV radiation. While these lenses should not be used in place of sun glasses, they do help screen out light that comes in around the top and sides of glasses.
What to look for in shades.
If sun glasses say they "block 100% of ultraviolet rays," buy them. Protection from UV rays is a concern for all of us. People at high risk for developing problems from UV exposure include those who spend long hours in the sun because of work or recreation, those who have had cataract and refractive surgery, individuals who have certain retinal disorders and people who take certain medications — such as tetracycline, sulfa drugs, birth control pills, diuretics and tranquilizers — that increase the eye's sensitivity to light. And children's eyes are particularly susceptible because kids usually spend more time outdoors than adults and their young eyes let more UV rays inside.
The best sun glasses are those purchased from an optician. This ensures the sun glasses have the appropriate amounts of UV filtering and are the best protection for your eyes while in the sun. Buying sun glasses from street vendors is risky. There's no assurance that the eyewear, no matter how dark the lens, will protect against UV rays.
Photocromic Lenses. A great everyday lens.
Another way to help protect your eyes from UV rays is to wear photochromic lenses, which are eyeglass lenses that darken when exposed to UV light. Photochromics are a good choice for an everday lens because they automatically protect against UV. However, it is important to understand that not all plastic photochromic lenses block 100% UVA and UVB radiation."
Luxottica Group adds the first ophthalmic collection to its ever-popular Ray Ban sunglass line. Like the sunwear, the new optical collection, which consists of 43 styles, is designed for those who do not seek confirmation in the things they choose, but rather choose only what best emphasizes the most genuine aspects of their personality, the company says. Designs range from classic to modern and include a number of statement-making styles. The hugely successful Wayfarer and Aviator sunglasses have been recreated in ophthalmic frames. Materials consist of ultra-light resins and special metals and alloys, such as titanium and genium.
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