The Lucky Brand eyewear collection goes bold with on-trend colors, unique accents, and your choice of styles from attention-grabbing to mod to classic. Discover laid-back frames styles inspired by West Coast surf culture.
Our collection of Lucky Brand eyewear for men and women pairs the laid-back bohemian style of Southern Californiahome of the Lucky Brandwith the sophisticated aesthetic of New York City. For nearly 30 years, this American maker has harnessed the free-spiritedness of ‘California cool’ and transformed it into a global brand. Inspired by vintage shapes with an eye on contemporary trends, the eyewear showcased here seamlessly blends design elements for a style that is unmistakably Lucky.
Two young men, Gene Montesano and Barry Perlman, opened their first store togetherFour Way Streetin the 1970s, specializing in distressed jeans. In 1978 Montesano moved to L.A. to work in the fashion industry. Following a number of separate venturesduring that time Montesano also co-founded the label Bongothe two men rekindled their partnership, and in 1990 the Lucky Brand was formed. Also specializing in jeans, the Lucky Brand set itself apart by literally putting its apparel ‘through the wringer.’ Recognized for its distinctive four-leaf clover logo and signature phrase ‘LUCKY YOU’ included on many of its products, the company set out with one goalto “create a product of good quality and good humor.” As the brand has grown more popular and expanded its line, it has stayed true to the signature style that made it a global name. Lucky Brand continues to focus on distinctive details and playful accentsdesign elements showcased in its collection of eyewear for men and women.
The Lucky Brand Eyewear at FramesDirect is always authenticnever fake. You’ll see it in the quality of the frames and in other benchmarks of authenticity, including the brand name, logo, or both, on each pair of frames. Shop online with confidence, knowing you’re getting genuine Lucky Brand Eyewear.