As CEO of FramesDirect.com, Brad manages the day-to-day operations of the business as well as the executive team. Brad has 30 years of experience in operations, sales, and finance at companies like PepsiCo, Accenture, Dell, and Cardinal Health.
Phil has over 20-years of leadership experience in Ecommerce and Direct to Consumer marketing with some of the premier multi-channel retailers including Lands' End, Harry & David, and Orvis. He moved to Austin in 2014 to lead the Ecommerce team at Frames Direct.
Rinku is responsible for e-commerce technology infrastructure stabilization, production releases, and the planning and staffing of technology projects. Rinku comes with 15+ years of experience in managing software development projects, including managing software development and quality control teams as well as teams of SEOs and business analysts.
Tom has 15 years of digital marketing experience in the educational travel industry. He recently joined FramesDirect.com to oversee all marketing programs, strategies and initiatives.
Shelley joined FramesDirect.com in 2012 after working for 18 years in entertainment marketing management. She oversees the company's customer service, returns and logistics teams, as well as vendor relations and product management.
Bill has over 20 years experience energizing brands and improving the ways businesses connect with their customers online. He joined FramesDirect.com in 2011 and manages user experience, site enhancements, testing, analysis, and 3rd party integrations.
Jennifer began her career with FramesDirect.com as a part-time worker when she was 16 years old. She continued working for FramesDirect.com as she studied for her B.S. in Health and Wellness from Texas A&M University. Jennifer has been with the company ever since and is now an industry veteran.
With a long career in project management at companies like Compaq Computer Corporation and Trilogy, Inc., Glenda joined FramesDirect.com in 2010. Managing more than the daily operations of the office, Glenda's responsibilities span from recruiting and human resources to facilities management, overseeing budgets and vendor relationships.
Carisa started her career in the optical industry in high school and knew from the beginning it was the right path for her. Since then, she has managed single optometry offices, as well as managed operations for multi-location practices. To further her education in the field she obtained three certifications throughout her career including the American Board of Opticianry Certification. Carisa joined the FramesDirect.com team in 2017 and manages the Customer Returns department.
After serving 4 years in the U.S. Air Force, Travis embarked on a career in the optical field and has never looked back. Over a decade Travis learned every aspect of the business from lab technician to Retail Manager. Now, as FramesDirect.com's Operations Manager, Travis oversees all our on-staff opticians.
Griselda has been in operations for over 13 years and joined FramesDirect.com in 2018 after working for 12 years in the beverage industry. She oversees the company's ordering, vendor returns, and product teams and assists with interdepartmental initiatives.