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The original eyewear dot-com

Started in 1996, FramesDirect.com was a pioneer –
the first website to offer prescription glasses online.

Expert opticians
available to support you
Free Shipping
directly to your door
Largest Selection
of designer frames

Today, we offer the largest selection of authentic designer eyewear anywhere - over 200 brands like Ray-Ban, Prada, and Oakley.

Most brands are priced up to 30% off MSRP. FramesDirect.com uses only the highest quality optical lenses, and the customer service team is made up of expert opticians. FramesDirect.com is based Austin, Texas.

Who We Are

FramesDirect.com was founded by 2 optometrists in Houston, TX in 1996 - we were online before Google! The founding doctors Cooper and Hodgson were passionate about setting the highest standard for prescription eyewear online. In 2008, the company moved to Austin, TX. Since then we have continued to grow, with well over 1 million happy customers.

Every person who takes your call at FramesDirect.com is an expert optician. Our optical staff has over 300 years combined experience. This skilled, individualized customer service is the cornerstone of our business. We genuinely love to help you see more clearly!

In Texas, the summers get hot enough to fry an egg on the sidewalk, so at FramesDirect.com we have a tradition of ice cream breaks! In true Austin fashion, the ice cream truck pulls into our office parking lot and we all line up for sweet treats.

Executive Profiles

Brad Berbette

Chief Executive Officer

As CEO of FramesDirect.com, Brad manages the day-to-day operations of the business as well as the executive team. Brad has 30 years of experience in operations, sales, and finance at companies like PepsiCo, Accenture, Dell, and Cardinal Health.

Phil Young

VP E-Commerce

Phil has over 20-years of leadership experience in Ecommerce and Direct to Consumer marketing with some of the premier multi-channel retailers including Lands' End, Harry & David, and Orvis. He moved to Austin in 2014 to lead the Ecommerce team at Frames Direct.

Rinku S.

IT Director

Rinku is responsible for e-commerce technology infrastructure stabilization, production releases, and the planning and staffing of technology projects. Rinku comes with 15+ years of experience in managing software development projects, including managing software development and quality control teams as well as teams of SEOs and business analysts.

Shelley M.

Senior Operations Manager

Shelley joined FramesDirect.com in 2012 after working for 18 years in entertainment marketing management. She oversees the company's customer service, returns and logistics teams, as well as vendor relations and product management.

Jennifer C.

Operations Manager

Jennifer began her career with FramesDirect.com as a part-time worker when she was 16 years old. She continued working for FramesDirect.com as she studied for her B.S. in Health and Wellness from Texas A&M University. Jennifer has been with the company ever since and is now an industry veteran.

Glenda S.

Office Manager

With a long career in project management at companies like Compaq Computer Corporation and Trilogy, Inc., Glenda joined FramesDirect.com in 2010. Managing more than the daily operations of the office, Glenda's responsibilities span from recruiting and human resources to facilities management, overseeing budgets, and vendor relationships.

Bill F.

Senior Front-End Development Manager

Bill has over 20 years experience energizing brands and improving the ways businesses connect with their customers online. Since 2011, Bill has served as the Senior Front-End Developer for FramesDirect.com and manages user experience, enhancements, testing, analysis and 3rd party integration.

Carisa Q., ABOC

Operations Manager

Carisa started her career in the optical industry in high school and knew from the beginning it was the right path for her. Since then, she has managed single optometry offices, as well as managed operations for multi-location practices. To further her education in the field she obtained three certifications throughout her career including the American Board of Opticianry Certification. Carisa joined the FramesDirect.com team in 2017 and manages the Customer Returns department.

Kelly S.

Operations Manager

Kelly has over 20 years of Operations and Customer Service experience with companies such as Bank of America, JC Penney, and Expedia. She joined FramesDirect.com in December of 2017 and oversees the company's Customer Service team.

Travis G.

Customer Service Supervisor

After serving 4 years in the U.S. Air Force, Travis embarked on a career in the optical field and has never looked back. Over a decade Travis learned every aspect of the business from lab technician to Retail Manager. Now, as FramesDirect.com's Customer Service Supervisor, Travis oversees all our on-staff opticians.

Contact Us
Our Certified Opticians are available to help you find the perfect eyewear, confirm your prescription, and answer any other questions you may have.
Send Us An Email
Please contact us through our contact us form.
Call Us
International Customers Call +1 512 402 8557
Monday–Thursday: 8:00 am–7:00 pm
Friday: 8:00 am–6:00 pm
Saturday: 8:00 am–5:00 pm
Times displayed in Central Time (UTC-6)