From its beginning as a clothier in Glasglow, Ted Baker has had an unwavering focus on attention to detail, fine quality, and a unique sense of fashion.
Ted Baker styles convey a heavy emphasis on confidence and personality, and Ted Baker offers frames that suit almost any personal style. This wide spread appeal is reflected in the fact that Ted Baker's popularity in the UK and beyond has grown mostly from loyal Ted Baker fans' word-of-mouth accolades. Ted Baker remains one of the only brands to be built into an international designer label without an advertising campaign.
Ted Baker's strong style convictions are built into all of Ted Baker's eyewear designs.