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The original eyewear dot-com

Started in 1996, was a pioneer –
the first website to offer prescription glasses online.

Expert opticians
available to support you
Free Shipping
directly to your door
Largest Selection
of designer frames

Today, we offer the largest selection of authentic designer eyewear anywhere - over 200 brands like Ray-Ban, Prada, and Oakley.

Most brands are priced up to 30% off MSRP. uses only the highest quality optical lenses, and the customer service team is made up of expert opticians. is based Austin, Texas.

Who We Are was founded by 2 optometrists in Houston, TX in 1996 - we were online before Google! The founding doctors Cooper and Hodgson were passionate about setting the highest standard for prescription eyewear online. In 2008, the company moved to Austin, TX. Since then we have continued to grow, with well over 1 million happy customers.

Every person who takes your call at is an expert optician. Our optical staff has over 300 years combined experience. This skilled, individualized customer service is the cornerstone of our business. We genuinely love to help you see more clearly!

In Texas, the summers get hot enough to fry an egg on the sidewalk, so at we have a tradition of ice cream breaks! In true Austin fashion, the ice cream truck pulls into our office parking lot and we all line up for sweet treats.

Executive Profiles

Roy Hessel

Chief Executive Officer

In addition to his role as CEO of, Roy also serves as CEO to our sister company, which he founded in 2005. Roy has experience in medical and technology fields, having worked at both Novartis Institutes Plc. and Physiome Sciences Inc.

Brad Berbette

Chief Operating Officer

As COO of, Brad manages the day-to-day operations of the business as well as the executive team. Brad has 30 years of experience in operations, sales, and finance at companies like PepsiCo, Accenture, Dell, and Cardinal Health.

Phil Young

VP E-Commerce

Phil has over 20-years of leadership experience in Ecommerce and Direct to Consumer marketing with some of the premier multi-channel retailers including Lands' End, Harry & David, and Orvis. He moved to Austin in 2014 to lead the Ecommerce team at Frames Direct.

Jennifer C.

Operations Manager

Jennifer began her career with as a part-time worker when she was 16 years old. She continued working for as she studied for her B.S. in Health and Wellness from Texas A&M University. Jennifer has been with the company ever since and is now an industry veteran.

Rinku S.

IT Director

Rinku is responsible for e-commerce technology infrastructure stabilization, production releases, and the planning and staffing of technology projects. Rinku comes with 15+ years of experience in managing software development projects, including managing software development and quality control teams as well as teams of SEOs and business analysts.

Shelley M.

Senior Operations Manager

Shelley joined in 2012 after working for 18 years in entertainment marketing management. She oversees the company's customer service, returns and logistics teams, as well as vendor relations and product management.

Glenda S.

Office Manager

With a long career in project management at companies like Compaq Computer Corporation and Trilogy, Inc., Glenda joined in 2010. Managing more than the daily operations of the office, Glenda's responsibilities span from recruiting and human resources to facilities management, overseeing budgets, and vendor relationships.

Bill F.

Senior Front-End Development Manager

Bill has 20 years experience energizing brands and improving the ways businesses connect with their customers online. Since 2011, Bill has served as the Senior Front-End Developer for and manages user experience, enhancements, testing, analysis and 3rd party integration.

Al R.

Operations Manager

Al joined in 2017 after establishing himself as an expert in Operations with over 25 years of experience. Al brings knowledge from Forward & Reverse Logistics, Publishing, and Military verticals, making him an ideal Operations Manager at where he oversees customer service and distribution departments.

Travis G.

Customer Service Supervisor

After serving 4 years in the U.S. Air Force, Travis embarked on a career in the optical field and has never looked back. Over a decade Travis learned every aspect of the business from lab technician to Retail Manager. Now, as's Customer Service Supervisor, Travis oversees all our on-staff opticians.

Send Us An Email
Our Certified Opticians are available to help you find your perfect eyewear, confirm your prescription, and answer any other questions you may have. Please complete our contact us form.
Call Us
International Customers Call +1 512 402 8557
Monday–Thursday: 8:00 a.m. – 7:00 p.m.
Friday: 8:00 am–6:00 pm
Saturday: 8:00 am–5:00 pm
Times displayed in Central Time (UTC-6)