HUGO pairs the crisp aesthetic of modern design with a fresh urban look in this contemporary eyewear collection. Discover chic eyeglasses and sunglasses with a youth-inspired edginess, designed to complement classic and contemporary wardrobes.
Browse HUGO eyewear for men and women and discover a collection of modern frames with urban elegance—find distinctive silhouettes that appeal to dynamic style sensibilities.
Discover classic and contemporary silhouettes in our collection of HUGO eyewear; find familiar aviators and wayfarer-inspired rounded-edge frames, together with tailored ovals and sleek rectangles in full-rim and semi-rimless styles. Thin-rimmed metal frames boast on-trend details, including cutaway shapes or a modern double bridge; crafted of durable Monel, these understated frames resist rusting, adjust easily, and retain their shape. Find an array of colorful thick-rimmed frames in refined hues, rich earth tones, or traditional prints, including classic tortoiseshell; these frames come in acetate, a lustrous plant-based plastic prized for its color saturation properties. HUGO eyewear proudly features the brand’s name on the frames—a hallmark of quality and authenticity.
HUGO was launched in 1993 as part of a multi-brand strategy of parent company, HUGO BOSS. The HUGO line sought to capture the progressive and innovative style of younger generations and trendsetters. The essence of the HUGO brand is one of individuality; our collection of HUGO eyewear for men and women showcases the maker’s familiar clean design and modern styling.