Skip to Content Skip to Menu Skip to Footer
  • Chat AI Concierge
  • Contact Us
  • Refer a Friend
  • Book an eye exam
  • Info
Close
  • Shop by Color
  • Shop by Frame Type
  • Shop by Shape
  • Shop by Sport
LEARN MORE
Frames Direct logo
Frames Direct Premium Eyewear
Cart Icon0
Have a question?
A certified optician will respond
within one business day
Contact Us
Toll Free: 1-800-248-9427
International: +1 513 765 2513
Monday–Thursday: 7:00 am–7:00 pm
Friday: 7:00 am–6:00 pm
Saturday: 8:00 am–5:00 pm
Times are displayed in Central Time (UTC-6)
Helpful links
Customer satisfaction is our top priority. We are committed to ensuring that each and every transaction results in a pleasant, convenient, and successful shopping experience.
Need Lenses Only? Frame & Lens Guarantees Return & Exchange Policy Privacy & Security Policy Cancel an Order Vision Insurance FAQs Glasses Size Guide
Cyber Deals
  • Sale
Always On Sale
Insurance deal: use code
NEWVISION to unlock up to $60 off
Complete Pair: 30% off select
frames + 60% off lenses with frame purchase.
60% Off Lenses & Adds on with frame purchase
Gucci Frames: starting
from $50 a month.
Discover all orders, including insurance saving
Discover all offers,
including insurance
Eyeglasses
  • Eyeglasses
Categories
Men's Eyeglasses
Men's Eyeglasses
Women's Glasses
Women's Eyeglasses
Kid's Eyeglasses
Kid's Eyeglasses
Eyeglasses on Sale
Eyeglasses On Sale
SHOP ALL EYEGLASSES
Featured
New ArrivalsRay-Ban Meta Gen 2 Bestsellers Ray-Ban Oakley Safety Eyeglasses
Shop by lenses
Transitions® Blue-Violet Light
cyber monday
It’s Cyber Monday!
Last day to enjoy our exclusive savings

Complete Pair: 30% off select frames +
60% off lenses

Lenses discount with frame purchase. Automatically applied at checkout.
SHOP THE DEALSSHOP NOW
Sunglasses
  • Sunglasses
PRESCRIPTION SUNGLASSESSUNGLASSES
Categories
Men's Prescription Sunglasses
Men's Prescription Sunglasses
Women's Prescription Sunglasses
Women's Prescription Sunglasses
Kid's Prescription Sunglasses
Kid's Prescription Sunglasses
Prescription Sunglasses on Sale
Prescription Sunglasses
On Sale
SHOP ALL PRESCRIPTION SUNGLASSES
Featured
New ArrivalsRay-Ban Meta Gen 2 Bestsellers Ray-Ban Oakley
Shop by lenses
Polarized Branded Lenses Maui jim, Costa, Wiley X, ...
It’s Cyber Monday!
Last day to enjoy our exclusive savings

Prescription Sunglasses Promo
Complete Pair: 30% off select frames +
60% off lenses

Lenses discount with frame purchase. Automatically applied at checkout.
SHOP THE DEALSSHOP NOW
Categories
Men's Sunglasses
Men's Sunglasses
Women's Sunglasses
Women's Sunglasses
Kid's Sunglasses
Kid's Sunglasses
Sunglasses On Sale
Sunglasses On Sale
SHOP ALL SUNGLASSES
Featured
New ArrivalsRay-Ban Meta Gen 2 Bestsellers Ray-Ban Oakley
Shop by lenses
Polarized
Gucci sunglasses
Gucci sunglasses, now 25% off
Promo image
It’s Cyber Monday!
Last day to enjoy our exclusive savings

SHOP THE DEALSSHOP NOW
AI Glasses
  • AI Glasses
Brands
Oakley
Oakley Meta
Ray-Ban
Ray-Ban Meta Gen 2ALL Ray-Ban & MetaRay-Ban Meta Gen 1
SHOP ALL META AI GLASSES
Explore Collections & AI Technology
New ArrivalsOakley AI Glasses Shop all Meta AI Glasses About Ray-Ban AI Glasses About Oakley AI Glasses
Oakley Meta collection
Powered by Meta AI, Oakley AI Glasses let you call, capture, listen, and stream.
25% Off Ray-Ban Meta (Gen 1)
Ray-Ban Meta AI glasses now on sale.
SHOP NOWShop RAY-BAN | META Ai GLASSES
Contacts
  • Contact Lenses
Featured brandsview all
Acuvue testDailiesBiofinityAir OptixPrecision1Ultra
Best sellers
ACUVUE OASYS 1-Day with HydraLuxe™ Technology
ACUVUE OASYS 1-Day with HydraLuxe™ Technology
1-Day ACUVUE® Moist Mulitfocal
1-Day ACUVUE® Moist Mulitfocal
PRECISION1® 90
PRECISION1® 90
DAILIES TOTAL1® 90 Multifocal
DAILIES TOTAL1® 90 Multifocal
ACUVUE® OASYS with HYDRACLEAR® PLUS Technology
ACUVUE® OASYS with HYDRACLEAR® PLUS Technology
ACUVUE® OASYS 1-Day with HydraLuxe™ Technology
ACUVUE® OASYS 1-Day with HydraLuxe™ Technology
Shop By Frequency
Daily Bi-Weekly Monthly
Shop by correction type
Single Vision Toric - for Astigmatism Multifocal - for Presbyopia Colored
Curious about contact lenses?Find Out More
Contact Lens Default
Free shipping
On Contact Lens. Orders over $175
SHOP NOW
Brands
  • Brands
Featured brands
Ray-BanOakleyGucciVersaceMaui JimBurberryWiley X
Active
Oakley Wiley X Burberry Maui Jim Nike Costa Adidas
Everyday
Ray-Ban Kate Spade Coach Ray-Ban Meta Armani Exchange
Luxury
Gucci Versace Burberry Dolce&Gabbana Persol
Money Saver
XXL Arnette Guess Shuron Vogue
DISCOVER ALL BRANDS | A - Z
Discover the new collection
Burberry’s newest arrivals are here!
Discover the new collection
SHOP BURBERRY
Lenses
Vision insurance
  • Insurance
Insurance Carriers
Blue View VisionEye MedAetnaHumanaUnited HealthcareCignaVSP Vision CareHealth Plan of NevadaAmeritasBlueCross BlueShieldSuperiorNVA...and many more!
SYNC INSURANCEDISCOVER MORE
Insurance Scenarios
Mixed carts
In your cart, you can purchase an item using your insurance and another item using a website promo.
Your vision benefits only cover lenses
No problem! You can use your benefits to pay for lenses, and separately purchase frames using a website promo.
FSA/HSA
Whether you have a Flexible Spending Account (FSA)* or a Health Savings Account (HSA),* we'll help you make the most of your benefits. FSA/HSA can be combined with other promotions.
Model wearing glasses
Insurance exclusive deal
Use code NEWVISION to unlock extra $50 off
Model wearing glasses
Use it before you lose it
Insurance deal: use code NEWVISION to unlock up to $60 off
SHOP WITH INSURANCESHOP WITH INSURANCE
Magnifying Glass Icon
0
sign in
cart 0
Close Icon
Magnifying Glass Icon
  • Cyber Deals
    • Sale
    Always On Sale
    Insurance deal: use code
    NEWVISION to unlock up to $60 off
    Complete Pair: 30% off select
    frames + 60% off lenses with frame purchase.
    60% Off Lenses & Adds on with frame purchase
    Gucci Frames: starting
    from $50 a month.
    Discover all orders, including insurance saving
    Discover all offers,
    including insurance
  • Eyeglasses
    • Eyeglasses
    Categories
    Men's Eyeglasses
    Men's Eyeglasses
    Women's Glasses
    Women's Eyeglasses
    Kid's Eyeglasses
    Kid's Eyeglasses
    Eyeglasses on Sale
    Eyeglasses On Sale
    SHOP ALL EYEGLASSES
    Featured
    New ArrivalsRay-Ban Meta Gen 2 Bestsellers Ray-Ban Oakley Safety Eyeglasses
    Shop by lenses
    Transitions® Blue-Violet Light
    cyber monday
    It’s Cyber Monday!
    Last day to enjoy our exclusive savings

    Complete Pair: 30% off select frames +
    60% off lenses

    Lenses discount with frame purchase. Automatically applied at checkout.
    SHOP THE DEALSSHOP NOW
  • Sunglasses
    • Sunglasses
    PRESCRIPTION SUNGLASSESSUNGLASSES
    Categories
    Men's Prescription Sunglasses
    Men's Prescription Sunglasses
    Women's Prescription Sunglasses
    Women's Prescription Sunglasses
    Kid's Prescription Sunglasses
    Kid's Prescription Sunglasses
    Prescription Sunglasses on Sale
    Prescription Sunglasses
    On Sale
    SHOP ALL PRESCRIPTION SUNGLASSES
    Featured
    New ArrivalsRay-Ban Meta Gen 2 Bestsellers Ray-Ban Oakley
    Shop by lenses
    Polarized Branded Lenses Maui jim, Costa, Wiley X, ...
    It’s Cyber Monday!
    Last day to enjoy our exclusive savings

    Prescription Sunglasses Promo
    Complete Pair: 30% off select frames +
    60% off lenses

    Lenses discount with frame purchase. Automatically applied at checkout.
    SHOP THE DEALSSHOP NOW
    Categories
    Men's Sunglasses
    Men's Sunglasses
    Women's Sunglasses
    Women's Sunglasses
    Kid's Sunglasses
    Kid's Sunglasses
    Sunglasses On Sale
    Sunglasses On Sale
    SHOP ALL SUNGLASSES
    Featured
    New ArrivalsRay-Ban Meta Gen 2 Bestsellers Ray-Ban Oakley
    Shop by lenses
    Polarized
    Gucci sunglasses
    Gucci sunglasses, now 25% off
    Promo image
    It’s Cyber Monday!
    Last day to enjoy our exclusive savings

    SHOP THE DEALSSHOP NOW
  • AI Glasses
    • AI Glasses
    Brands
    Oakley
    Oakley Meta
    Ray-Ban
    Ray-Ban Meta Gen 2ALL Ray-Ban & MetaRay-Ban Meta Gen 1
    SHOP ALL META AI GLASSES
    Explore Collections & AI Technology
    New ArrivalsOakley AI Glasses Shop all Meta AI Glasses About Ray-Ban AI Glasses About Oakley AI Glasses
    Oakley Meta collection
    Powered by Meta AI, Oakley AI Glasses let you call, capture, listen, and stream.
    25% Off Ray-Ban Meta (Gen 1)
    Ray-Ban Meta AI glasses now on sale.
    SHOP NOWShop RAY-BAN | META Ai GLASSES
  • Contact Lenses
    • Contact Lenses
    Featured brandsview all
    Acuvue testDailiesBiofinityAir OptixPrecision1Ultra
    Best sellers
    ACUVUE OASYS 1-Day with HydraLuxe™ Technology
    ACUVUE OASYS 1-Day with HydraLuxe™ Technology
    1-Day ACUVUE® Moist Mulitfocal
    1-Day ACUVUE® Moist Mulitfocal
    PRECISION1® 90
    PRECISION1® 90
    DAILIES TOTAL1® 90 Multifocal
    DAILIES TOTAL1® 90 Multifocal
    ACUVUE® OASYS with HYDRACLEAR® PLUS Technology
    ACUVUE® OASYS with HYDRACLEAR® PLUS Technology
    ACUVUE® OASYS 1-Day with HydraLuxe™ Technology
    ACUVUE® OASYS 1-Day with HydraLuxe™ Technology
    Shop By Frequency
    Daily Bi-Weekly Monthly
    Shop by correction type
    Single Vision Toric - for Astigmatism Multifocal - for Presbyopia Colored
    Curious about contact lenses?Find Out More
    Contact Lens Default
    Free shipping
    On Contact Lens. Orders over $175
    SHOP NOW
  • Brands
    • Brands
    Featured brands
    Ray-BanOakleyGucciVersaceMaui JimBurberryWiley X
    Active
    Oakley Wiley X Burberry Maui Jim Nike Costa Adidas
    Everyday
    Ray-Ban Kate Spade Coach Ray-Ban Meta Armani Exchange
    Luxury
    Gucci Versace Burberry Dolce&Gabbana Persol
    Money Saver
    XXL Arnette Guess Shuron Vogue
    DISCOVER ALL BRANDS | A - Z
    Discover the new collection
    Burberry’s newest arrivals are here!
    Discover the new collection
    SHOP BURBERRY
  • Lenses
  • Vision insurance
    • Insurance
    Insurance Carriers
    Blue View VisionEye MedAetnaHumanaUnited HealthcareCignaVSP Vision CareHealth Plan of NevadaAmeritasBlueCross BlueShieldSuperiorNVA...and many more!
    SYNC INSURANCEDISCOVER MORE
    Insurance Scenarios
    Mixed carts
    In your cart, you can purchase an item using your insurance and another item using a website promo.
    Your vision benefits only cover lenses
    No problem! You can use your benefits to pay for lenses, and separately purchase frames using a website promo.
    FSA/HSA
    Whether you have a Flexible Spending Account (FSA)* or a Health Savings Account (HSA),* we'll help you make the most of your benefits. FSA/HSA can be combined with other promotions.
    Model wearing glasses
    Insurance exclusive deal
    Use code NEWVISION to unlock extra $50 off
    Model wearing glasses
    Use it before you lose it
    Insurance deal: use code NEWVISION to unlock up to $60 off
    SHOP WITH INSURANCESHOP WITH INSURANCE
0 Wishlist
Contact Us
Refer a Friend
AI Concierge
Info
Close
  • Shop by Color
  • Shop by Frame Type
  • Shop by Shape
  • Shop by Sport
LEARN MORE
Book an eye exam
HomeKnowledge CenterAre Expensive Sunglasses Worth It?

Are Expensive Sunglasses Worth It?

The most important reason to wear sunglasses is to protect your eyes from the sun’s harmful ultraviolet (UV) rays. You may be surprised to learn that expensive sunglasses don’t protect your eyes any better than cheaper ones. In fact, a recent study found that lenses in both costly and more affordable sunglasses provide virtually the same amount of protection from UVA and UVB rays.

Read on to learn the differences between expensive and cheap sunglasses so you can find the best sunglasses for you.

Understanding the Price of Sunglasses

If you’ve ever shopped for shades, you know that prices can vary a lot. Factors that influence price include:

  • Quality of the lenses
  • Lens coatings and features, such as polarized and anti-reflective
  • Quality of the frame materials
  • If the sunglasses are handmade
  • The warranty

Generally, the main reason that high-end sunglasses are so expensive is the reputation of the brand. The brand is a status symbol that you’re paying for when you buy designer sunglasses.

Benefits of Expensive Sunglasses

Here are some reasons why expensive sunglasses are worth the price:

  • Higher-quality lenses – Lenses used in expensive eyewear are more likely to be polycarbonate, which is thinner and more impact- and scratch-resistant than regular plastic lenses. Some may have glass lenses, which have a longer lens life than plastic.
  • Built-in lens coatings – Many high-end sunglass lenses come standard with polarization to reduce glare. A scratch-resistant coating and other coatings may also be pre-applied instead of applied to the lens afterward.
  • More lens options available – Prescription sunglass lenses and photochromic lenses that darken automatically outside may be more commonly available in expensive sunglasses.
  • Better frame materials – A high-end frame should be sturdy enough to hold heavier prescription lenses, resist impact, and have smooth hinges that fold and unfold easily.

By using higher-quality materials, expensive sunglasses are also likely to last longer than cheaper sunglasses.

Pros and Cons of Cheap Sunglasses

The U.S. Food and Drug Administration regulates sunglasses as a medical device. This means that items labeled for sale as sunglasses that are made, imported, or distributed in the United States must protect a person’s eyes from bright sunlight, regardless of how much they cost.

Given that, here are some things to consider if you’re shopping for cheap sunglasses:

Pros:

  • You can afford to have multiple pairs.
  • Even cheap sunglasses can have 100% protection from UVA and UVB rays (sometimes labeled as UV400).
  • You may be able to add additional lens coatings and features.

Cons:

  • If they’re made with lower-quality materials, the lenses may become warped, come in different sizes, or have uneven coloring.
  • They may not fit you well.
  • They can break more easily.
  • There may be a smaller selection of shades with 100% UV protection.
  • They may be made with lower-quality frame materials.

Designer Sunglasses for Women

FramesDirect offers the largest online selection of authentic designer eyewear. We are an authorized retailer of all the brands we carry and we get the glasses frames directly from the manufacturers. All of our designer eyewear brands are guaranteed to be 100% authentic, and we have options at every price point.

Here are some high-end designer sunglasses brands for women that we love:

  • Chopard
  • Lafont

Check out our best brand picks for mid-range designer sunglasses for women:

  • Versace
  • Gucci

You’re sure to love our brand selection of affordable designer sunglasses for women, including:

  • Tory Burch
  • Burberry

Shop additional women’s sunglasses.

Designer Sunglasses for Men

We also have a broad selection of men’s designer sunglasses at various prices.

Here are our brand picks for best high-end designer sunglasses for men:

  • Goliath
  • Cazal

These are our favorite mid-range brands of designer sunglasses for men:

  • Costa
  • Persol

Take a look at some of our most popular brands of affordable designer sunglasses for men:

  • Ray-Ban
  • Carrera

Shop additional men’s sunglasses.

Making the Right Choice for Your Eyes and Style

The choice between a budget-friendly pair of sunglasses and a luxury brand depends on your personal preference. What matters most is finding shades that protect your eyes from UV rays and suit your lifestyle.

Shop FramesDirect for superior-quality, stylish eyewear — we have thousands of options for you to explore.

SOURCES:

  1. Spectral evaluation of eyeglass blocking efficiency of ultraviolet/high-energy visible blue light for ocular protection. Optometry and Vision Science. July 2019.
  2. Why designer sunglasses cost more? LinkedIn. July 2023.
  3. Designer shades: Are they really worth it? All About Vision. February 2020.
  4. Guidance document for nonprescription sunglasses - guidance for industry. US Food and Drug Administration. October 1998.
  5. Why cheap sunglasses are dangerous for your eyes. Nvision Centers. December 2022.
  6. Cheap sunglasses: Benefits and drawbacks. All About Vision. February 2021.
Sign in or Create an Account for Exclusive Savings!
Sign in or Create an Account
for Exclusive Savings!
Sign InCreate an Account
See Exclusive Savings!
Shop By Department
MenWomenEyeglassesSunglassesPrescription SunglassesContact LensesProduct CollectionsShop by ColorShop by Frame TypeShop by ShapeShop by SportVR Prescription LensesSaleAI Glasses
Discounts & Promotions
Current PromotionsBlack FridayCyber MondayDesigner Eyewear Outlet
Free Shipping
ID.me Discount
Exclusive Student DiscountPrice Match GuaranteeRefer a Friend
Customer Service
Payment MethodsEyewear Protection PlanEasy Returns and ExchangesCancel an OrderOrder TrackingVision InsuranceShipping InformationInternationalFrame and Lens GuaranteeCalifornia Collection NoticeYour Privacy ChoicesContact Customer Service
FramesDirect.com
About UsLargest Selection of Designer FramesHigh Quality Prescription LensesExpert OpticiansBuy One, Give One
Helpful Information
Knowledge CenterFAQsFAQs | AI GlassesHow to Order Glasses OnlineHow to Clean Your GlassesMeasure Pupillary DistanceFace Shape GuideFrame Size GuideNeed Lenses Only?Transitions LensesBook an Eye ExamFlex & HSA Spending
We guarantee every transaction is 100% secure
We accept Visa
We accept Mastercard
We accept American Express
We accept Discover
We accept PayPal
We accept Apple Pay
Pay in 4 easy payments with Klarna
Facebook Twitter Pinterest Instagram YouTube
Copyright ©2025 Luxottica of America Inc.
Frames Direct and FramesDirect.com are Service Marks of Luxottica of America Inc. All Rights Reserved.
Some content used with permission by Jobson Publishing, L.L.C.
Privacy PolicyTerms of UseConsumer Health Data Privacy PolicyCookie PolicyAd ChoicesHIPAA - Notice of PrivacyAccessibility StatementOur Family of Brands
Discover Other Brands From EssilorLuxottica
Ray-BanOakleyPersolOliver PeoplesVogue EyewearSunglass HutLensCraftersTarget OpticalGlasses.comContactsDirectPearle VisionEyeBuyDirect
©2025 Luxottica of America Inc.